---
title: "Sunbeam Night Light — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/sunbeam-night-light"
last_updated: "2026-08-08T13:02:36.662Z"
locale: en
meta:
description: "Niche score 31/100 · $12K/yr market · 22K searches/yr · $22.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $12K/yr market · 22K searches/yr · $22.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sunbeam Night Light — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **sunbeam night light**
**Skip it**
A small market ($12K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 20Conversion 30Competition 17Returns 71Price range 81Avg price 95Brand share 15Review moat 24Quality gap 33
**Avg price**
**Incredible****$22.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.32–$52.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,092.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$12K**
$12K/yr · 22K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, sunbeam night light is a $12K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunbeam night light market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$17K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#412**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**4%**
- Camelion35% - Enhon30% - Dawnrise12% - GE10% - L LOHAS LED7% - DORESshop3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
600400Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/sunbeam-night-light/trend)
## **Top sunbeam night light search terms**
- **sunbeam power failure night light**7K/yr-8.6%1.3% conv. - **sunbeam night light motion sensor**6K/yr+1.6%2.1% conv. - **sunbeam night light**5K/yr-13.5%1.1% conv. - **sunbeam led power failure night light**4K/yr-22.6%3.3% conv. - **sunbeam night light motion sensor 3 pack with flashlight**268/yr-92.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/sunbeam-night-light/search-terms)
## **Top sunbeam night light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$4K40%$5K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Camelion Power Failure Night Light Flashlight Motion Sensing 3-Pack**Camelion**$32.69**4.6★363 rev](https://www.amazon.com/dp/B0D5SRFYHB) [2**Enhon Emergency Power Failure 5-in-1 Multi Color LED Night Lights (3Pack)**Enhon**$35.87**4.4★182 rev](https://www.amazon.com/dp/B0CYBVB5YR) [3**Dawnrise Night Lights Plug into Wall with Invisible Motion Sensor 2 Pack**Dawnrise**$19.23**4.6★292 rev](https://www.amazon.com/dp/B0CH7L5HJZ) [4**Enhon Emergency Power Failure 5-in-1 Multi Color LED Night Lights (6Pack)**Enhon**$52.49**4.4★182 rev](https://www.amazon.com/dp/B0CYBHWPMH) [5**GE Plug in Color Changing Night Light with Dusk to Dawn Sensor**GE**$7.32**4.7★32,856 rev](https://www.amazon.com/dp/B074N9LRCP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness**Energizer**$20.91**11,442 rev1y ago](https://www.amazon.com/dp/B0DM9SJGBH) [**ROSSEX 4 in 1 Emergency Lights for Home Power Failure 3 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items**ROSSEX**$21.01**1,000 rev1y ago](https://www.amazon.com/dp/B0DJPBC9V8) [**Camelion Power Failure Night Light Flashlight Motion Sensing 3-Pack**Camelion**$32.69**363 rev2y ago](https://www.amazon.com/dp/B0D5SRFYHB) [**Enhon Emergency Power Failure 5-in-1 Multi Color LED Night Lights (3Pack)**Enhon**$35.87**182 rev2y ago](https://www.amazon.com/dp/B0CYBVB5YR) [**Enhon Emergency Power Failure 5-in-1 Multi Color LED Night Lights (6Pack)**Enhon**$52.49**182 rev2y ago](https://www.amazon.com/dp/B0CYBHWPMH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness**Energizer**$20.91**4.7★**▲ 131%**](https://www.amazon.com/dp/B0DM9SJGBH) [**Blue Night Light Plug in LOHAS Motion Sensor Blue LED Night Lights Plug Into Wall Adjustable Brightness 0.6W LED Night Lights for Kids Bathroom Bedroom Independence Day Decorations 2 Pack**L LOHAS LED**$14.85**4.6★**▲ 53%**](https://www.amazon.com/dp/B09YLRK3LK) [**Dawnrise Night Lights Plug into Wall with Invisible Motion Sensor 2 Pack**Dawnrise**$19.23**4.6★**▲ 24%**](https://www.amazon.com/dp/B0CH7L5HJZ) [**DORESshop Led Night Light Night Lights Plug into Wall Dusk to Dawn Sensor**DORESshop**$10.10**4.5★**▲ 19%**](https://www.amazon.com/dp/B0B1L12692) [**Enhon Emergency Power Failure 5-in-1 Multi Color LED Night Lights (6Pack)**Enhon**$52.49**4.4★**— 5%**](https://www.amazon.com/dp/B0CYBHWPMH)
**~~View all trending →~~**
## **What buyers say about sunbeam night light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**44%
*“Bright Light”*
**Value For Money**6%
*“VERY MUCH WORTH THE PRICE”*
**Quality-Overall**6%
*“Excellent product”*
**Motion Detection**6%
*“Motion sensor works great”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**6%
*“Works well for an RV bathroom”*
**Night Vision**5%
*“Great night light”*
**Color**4%
*“Colorful”*
**Ease Of Use**2%
*“Simple to use”*
**Sensor**1%
*“really appreciate the auto sensor that triggers the light”*
### **What buyers complain about **
**Functionality-Overall**24%
*“DOESNT WORK”*
**Brightness/Shine/Glow**15%
*“Not as bright as had hoped”*
**Size-Overall**9%
*“it would not fit into the outlet unless I forcefully bent it”*
**Quality-Overall**8%
*“a quality control issue”*
**Advertised Vs Actual Product**7%
*“False advertising is very bad”*
**Durability**6%
*“One of Two Died”*
**Defective Material/Parts**3%
*“Defective products should not require buyer to drive 2 miles to return a 10.00 light”*
**Bulb Flicker/Dimming/Color**3%
*“Too too bright”*
**Instructions/User Manual/Troubleshooting**3%
*“which they tellyou not to do in the instruction booklet”*
**Battery Life**2%
*“Battery dies in 2 weeks”*
### **Top return reasons **
**Brightness/Shine/Glow**38%
**Functionality-Overall**14%
**Size-Overall**13%
**Advertised Vs Actual Product**9%
**Bulb Flicker/Dimming/Color**6%
**Defective Material/Parts**4%
**Color**3%
**Value For Money**2%
**Range**1%
**Socket/Port/Plug**1%
## **Common questions**
- **Is sunbeam night light profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 12 tracked products. 90-day search growth is -10.7%. Flapen's verdict: Skip it (31/100).
- **How competitive is the sunbeam night light niche?**
- 8 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in sunbeam night light?**
- Top complaints mined from reviews: Functionality-Overall, Brightness/Shine/Glow, Size-Overall. The return rate is 2.1%.
- **When does demand for sunbeam night light peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the sunbeam night light niche?**
- Listings span $7.32–$52.49; the average listing price is $22.81 (sweet spot $15–$100). The average incumbent carries 6,093 reviews — the moat a new listing must climb.
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