---
title: "Trend — string lights - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/string-lights/trend"
last_updated: "2026-08-06T07:11:00.212Z"
locale: en
meta:
  description: "Niche score 67/100 · $10.7M/yr market · 16.3M searches/yr · $26.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $10.7M/yr market · 16.3M searches/yr · $26.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — string lights - Flapen"
---

# **string lights**

**Launch it**

A $10.7M/yr market growing +25.6% this quarter with returns at 3.3% — clears our launch bar.

Market size 100Growth 53Conversion 31Competition 91Returns 47Price range 71Avg price 95Brand share 84Review moat 23Quality gap 50

**Market size**

**Incredible****$10.7M**

$10.7M/yr · 16.3M searches

**Avg price**

**Incredible****$26.89**

avg listing price — sweet spot $15–$100

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$6.06–$126.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+25.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****7,074.44**

avg incumbent reviews — the moat a new listing must climb

## Trend