---
title: "String Lights — $10.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/string-lights"
last_updated: "2026-08-05T21:41:00.526Z"
locale: en
meta:
description: "Niche score 67/100 · $10.7M/yr market · 16.3M searches/yr · $26.89 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $10.7M/yr market · 16.3M searches/yr · $26.89 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "String Lights — $10.7M/yr Amazon US Niche (2026) - Flapen"
---
# **string lights**
**Launch it**
A $10.7M/yr market growing +25.6% this quarter with returns at 3.3% — clears our launch bar.
Market size 100Growth 53Conversion 31Competition 91Returns 47Price range 71Avg price 95Brand share 84Review moat 23Quality gap 50
**Market size**
**Incredible****$10.7M**
$10.7M/yr · 16.3M searches
**Avg price**
**Incredible****$26.89**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$6.06–$126.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+25.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****7,074.44**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, string lights is a $10.7M/yr Amazon United States market (16.3M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jul–Nov. Verdict: Launch it — 67/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **string lights market data**
- **Units sold / yr**
- **500K–600K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$13.4M–$16.1M**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **99%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**49 **▲rising
**Sellers**
**97**
**Top-5 brand share**
**51%**
Top 20: 83%
**Top-5 click share**
**24%**
Top 20: 58%
**Open market**
**45%**
- Brightown21% - addlon14% - Minetom7% - Govee4% - MGVIH4% - Tenmiro4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.6% search growth over the last 90 days.
500K300KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/string-lights/trend)
## **Top string lights search terms**
- **outdoor string lights**1.8M/yr+95.3%2.6% conv. - **string lights**2.5M/yr+33.8%1.9% conv. - **patio lights**1.2M/yr+35.9%1.8% conv. - **ambient lighting**1.1M/yr+17.5%0.4% conv. - **string lights for outside**1.0M/yr+63.4%2.9% conv. - **lighting**1.2M/yr+5.6%0.2% conv. - **battery operated lights**1.1M/yr-20.9%0.6% conv. - **patio lights outdoor waterproof**445K/yr+30.5%2.2% conv. - **mood lighting**534K/yr+13.6%0.6% conv. - **home lighting**706K/yr-21.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/string-lights/search-terms)
## **Top string lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$214K4%$428K6%$642K8%$856K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brightown Outdoor String Lights 50+5FT 25 G40 Bulbs Shatterproof Patio Lights IP65 Waterproof Dimmable Hanging Connectable Globe LED Outdoor Lights for Christmas Backyard Bistro Porch**Brightown**$20.06**4.7★4,767 rev](https://www.amazon.com/dp/B09TGSQKRF) [2**Brightown Outdoor String Lights Patio Lights 100FT ST38 Waterproof Dimmable**Brightown**$26.60**4.7★1,514 rev](https://www.amazon.com/dp/B0F6YKFFG9) [3**Outdoor Lights String Patio Outside - 100ft 30M LED Waterproof Light ST38**MGVIH**$25.15**4.2★4,835 rev](https://www.amazon.com/dp/B0DCHHBJM6) [4**addlon 100FT Outdoor String Lights ST38 LED with Remote Waterproof Dimmable**addlon**$25.58**4.5★3,300 rev](https://www.amazon.com/dp/B0CNTDGP5N) [5**Brightown Outdoor String Lights 29FT G40 LED IP65 Waterproof Patio Lights**Brightown**$15.27**4.5★57,283 rev](https://www.amazon.com/dp/B00RQHBZVS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amzrap 200FT Outdoor String Lights with Remote Waterproof Patio Lights with 72+2 Shatterproof LED Bulbs Dimmable Hanging Decor for Backyard Garden Porch Bistro Timer & 3 Modes 2700K Warm White**Amzrap**$49.87**92 rev2mo ago](https://www.amazon.com/dp/B0GGNS411Z) [**Sikitul 100FT Outdoor String Lights with Remote & Dimmable 35+1 Shatterproof Waterproof Bulbs Dimmable Outside Hanging Patio Lights for Backyard Porch Deck Garden 2700K Warm White**Sikitul**$25.12**648 rev3mo ago](https://www.amazon.com/dp/B0G4M4LM9P) [**Minetom 100FT Outdoor String Lights with Remote ST38 Patio Lights Dimmable**Minetom**$24.68**307 rev4mo ago](https://www.amazon.com/dp/B0GF2HBVXM) [**Minetom 101FT Outdoor String LED Patio Lights Waterproof Shatterproof S14 Vintage Edison Bulbs Commercial Grade Outside Hanging Lights for Porch Deck Garden Backyard Balcony Cafe Bistro**Minetom**$26.48**257 rev4mo ago](https://www.amazon.com/dp/B0G6K5KY98) [**Outdoor String Lights Patio Light - 100Ft Outside Waterproof Dimmable Bulbs**BYGUQ**$25.78**289 rev5mo ago](https://www.amazon.com/dp/B0G2MGDQ9F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amzrap 200FT Outdoor String Lights with Remote Waterproof Patio Lights with 72+2 Shatterproof LED Bulbs Dimmable Hanging Decor for Backyard Garden Porch Bistro Timer & 3 Modes 2700K Warm White**Amzrap**$49.87**4.4★**▲ 258%**](https://www.amazon.com/dp/B0GGNS411Z) [**Sikitul 100FT Outdoor String Lights with Remote & Dimmable 35+1 Shatterproof Waterproof Bulbs Dimmable Outside Hanging Patio Lights for Backyard Porch Deck Garden 2700K Warm White**Sikitul**$25.12**4.6★**▲ 253%**](https://www.amazon.com/dp/B0G4M4LM9P) [**GPATIO Outdoor String Lights 100FT ST38 Bulbs Shatterproof Patio Lights Waterproof Dimmable Outside Hanging Light Connectable LED Outdoor Lights for Backyard Porch Party Garden Home Decor**GPATIO**$32.96**4.7★**▲ 218%**](https://www.amazon.com/dp/B0GKTZTWRX) [**Minetom 100FT Outdoor String Lights with Remote ST38 Patio Lights Dimmable**Minetom**$24.68**4.4★**▲ 144%**](https://www.amazon.com/dp/B0GF2HBVXM) [**addlon Outdoor String Lights 100FT G40 with Remote 54 LED Shatterproof Bulb**addlon**$31.61**4.6★**▲ 136%**](https://www.amazon.com/dp/B0FPQZZD3Y)
**~~View all trending →~~**
## **What buyers say about string lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**33%
*“Bright and Vibrant”*
**Quality-Overall**9%
*“The build quality is excellent”*
**Value For Money**7%
*“They are affordable”*
**Assembly/Installation**6%
*“Easy to Assemble”*
**Color**4%
*“Beautiful color”*
**Advertised Vs Actual Product**4%
*“As described”*
**Remote Control**4%
*“remote is very convenient”*
**Ease Of Use**3%
*“Ease of use”*
**Durability**3%
*“Very durable material”*
**Charging**3%
*“Recharges quickly”*
### **What buyers complain about **
**Durability**19%
*“broke quickly”*
**Brightness/Shine/Glow**9%
*“Very dim”*
**Quality-Overall**7%
*“Cheap quality”*
**Functionality-Overall**7%
*“Did not work”*
**Adhesion/Stickiness**6%
*“Adhesive is horrible”*
**Charging**5%
*“Didnt charge”*
**Bulb Flicker/Dimming/Color**4%
*“very dim light”*
**Battery Life**3%
*“Batteries don't last long”*
**Size-Overall**3%
*“its too short”*
**Color**3%
*“The color is a bit off”*
### **Top return reasons **
**Size-Overall**16%
**Brightness/Shine/Glow**15%
**Advertised Vs Actual Product**11%
**Functionality-Overall**9%
**Bulb Flicker/Dimming/Color**8%
**Color**6%
**Value For Money**5%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Connectivity-Overall**3%
## **Common questions**
- **Is string lights profitable to sell on Amazon United States?**
- The niche generates $10.7M/yr across 84 tracked products. 18 of 18 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Launch it (67/100).
- **How competitive is the string lights niche?**
- 49 brands and 97 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in string lights?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 3.3%.
- **When does demand for string lights peak?**
- Demand peaks in Jul–Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the string lights niche?**
- Listings span $6.06–$126.33; the average listing price is $26.89 (sweet spot $15–$100). The average incumbent carries 7,074 reviews — the moat a new listing must climb.
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