---
title: "Stick on Toilet Paper Holder — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/stick-on-toilet-paper-holder"
last_updated: "2026-08-06T06:26:12.108Z"
locale: en
meta:
description: "Niche score 40/100 · $96K/yr market · 83K searches/yr · $10.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $96K/yr market · 83K searches/yr · $10.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stick on Toilet Paper Holder — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **stick on toilet paper holder**
**Skip it**
A concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 38Conversion 91Competition 23Returns 56Price range 54Avg price 38Brand share 35Review moat 29Quality gap 28
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.30–$25.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.54**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,577.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$96K**
$96K/yr · 83K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, stick on toilet paper holder is a $96K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stick on toilet paper holder market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$84K–$105K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**12%**
- JOPOFI42% - NearMoon21% - SetSail7% - Auxmir7% - VAEHOLD6% - Jamestry4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/stick-on-toilet-paper-holder/trend)
## **Top stick on toilet paper holder search terms**
- **stick on toilet paper holder**37K/yr+34.2%9.8% conv. - **toilet paper holder stick on**22K/yr+3.7%10.4% conv. - **stick on toilet paper roll holder**25K/yr-47.7%6.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/stick-on-toilet-paper-holder/search-terms)
## **Top stick on toilet paper holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$39K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black**JOPOFI**$6.73**4.5★4,278 rev](https://www.amazon.com/dp/B0B1VCBPP6) [2**NearMoon Toilet Paper Holder Self Adhesive Premium Thicken SUS304 Stainless Steel Rustproof Adhesive Toilet Roll Holder no Drilling for Bathroom Kitchen Washroom (1 Pack Brushed Nickel)**NearMoon**$6.69**4.5★6,708 rev](https://www.amazon.com/dp/B097GYKKG7) [3**Auxmir Adhesive Toilet Paper Holder No Drilling Toilet Roll Holder Wall Mount Premium Thicken SUS304 Stainless Steel Rustproof Toilet Tissue Holder for Bathroom Kitchen Washroom RV Matte Black**Auxmir**$8.33**4.7★8,918 rev](https://www.amazon.com/dp/B09VBTTNF5) [4**JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Brushed Nickel**JOPOFI**$7.45**4.5★4,278 rev](https://www.amazon.com/dp/B0CS3SZFRJ) [5**SetSail Toilet Paper Holder Adhesive or Screw-in Matte Black Bathroom Toilet Paper Roll Holders Wall Mount Stainless Steel Tissue Holder for Bathroom Hardware Accessories**SetSail**$8.79**4.6★480 rev](https://www.amazon.com/dp/B0F1T6Z2TY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toilet Paper Holder Stainless Steel & No Drilling Black Toilet Paper Holder Wall Mount Waterproof Self Adhesive Toilet Paper Holders for Bathroom Kitchen Washroom**Jamestry**$6.30**573 rev1y ago](https://www.amazon.com/dp/B0F9WY4ML3) [**FORIOUS Toilet Paper Holder with Shelf Adhesive or Screw Wall Mount Toilet Roll Holder for Bathroom Rustproof 304 Stainless Steel Commercial Toilet Tissue Holder with Storage Brushed Nickel**FORIOUS**$16.71**435 rev1y ago](https://www.amazon.com/dp/B0F5PS6WF8) [**SetSail Toilet Paper Holder with Shelf Adhesive or Screw Bathroom Toilet Paper Roll Holders Wall Mount Matte Black Tissue Holder for Bathroom Hardware Accessories**SetSail**$8.01**1,146 rev1y ago](https://www.amazon.com/dp/B0F2DV7B2H) [**SetSail Toilet Paper Holder Adhesive or Screw-in Matte Black Bathroom Toilet Paper Roll Holders Wall Mount Stainless Steel Tissue Holder for Bathroom Hardware Accessories**SetSail**$8.79**480 rev1y ago](https://www.amazon.com/dp/B0F1T6Z2TY) [**JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Brushed Nickel**JOPOFI**$7.45**4,278 rev2y ago](https://www.amazon.com/dp/B0CS3SZFRJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Brushed Nickel**JOPOFI**$7.45**4.5★**▲ 161%**](https://www.amazon.com/dp/B0CS3SZFRJ) [**FORIOUS Toilet Paper Holder with Shelf Adhesive or Screw Wall Mount Toilet Roll Holder for Bathroom Rustproof 304 Stainless Steel Commercial Toilet Tissue Holder with Storage Brushed Nickel**FORIOUS**$16.71**4.7★**▲ 141%**](https://www.amazon.com/dp/B0F5PS6WF8) [**JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Brushed Gold**JOPOFI**$9.52**4.5★**▲ 55%**](https://www.amazon.com/dp/B0F3J1J2PT) [**SetSail Toilet Paper Holder Adhesive or Screw-in Matte Black Bathroom Toilet Paper Roll Holders Wall Mount Stainless Steel Tissue Holder for Bathroom Hardware Accessories**SetSail**$8.79**4.6★**▲ 48%**](https://www.amazon.com/dp/B0F1T6Z2TY) [**Self-Adhesive Toilet Paper Roll Holder - Wall Mount Or Adhesive Toilet Paper Holder with Shelf Toilet Roll Holder Tissue Holder for Bathroom Wall Toilet Paper Holder Stainless Steel Chrome**susswiff**$9.84**4.6★**▲ 44%**](https://www.amazon.com/dp/B0C32HGY7W)
**~~View all trending →~~**
## **What buyers say about stick on toilet paper holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**14%
*“Easy Installation”*
**Quality-Overall**12%
*“Excellent quality”*
**Adhesion/Stickiness**12%
*“Great Adhesive”*
**Strength**9%
*“Sturdy and strong”*
**Ease Of Use**7%
*“Easy to apply”*
**Value For Money**7%
*“Very affordable”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Design-Overall**5%
*“Looks beautiful”*
**Durability**4%
*“Mine has been going strong for about 2 weeks now so Id say its durable”*
**Efficiency**3%
*“works great”*
### **What buyers complain about **
**Adhesion/Stickiness**33%
*“Adhesive sucks”*
**Durability**16%
*“Broke first use”*
**Quality-Overall**8%
*“Poor quality control”*
**Size-Overall**6%
*“One small thing to note is that the shelf isnt very large”*
**Paint Quality**3%
*“ripped a huge chunk of paint with it when I put a small amount of pressure on top of it”*
**Strength**3%
*“Not sturdy”*
**Functionality-Overall**2%
*“Doesnt stay up”*
**Defective Material/Parts**2%
*“Defective product”*
**Value For Money**2%
*“Little costly,”*
**Mounting**2%
*“But both screws broke when installing”*
### **Top return reasons **
**Adhesion/Stickiness**31%
**Size-Overall**30%
**Color**5%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Value For Money**3%
**Strength**2%
**Mounting**2%
## **Common questions**
- **Is stick on toilet paper holder profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 15 tracked products. 90-day search growth is +10.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the stick on toilet paper holder niche?**
- 11 brands and 26 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in stick on toilet paper holder?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 2.8%.
- **When does demand for stick on toilet paper holder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the stick on toilet paper holder niche?**
- Listings span $6.30–$25.25; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 3,578 reviews — the moat a new listing must climb.
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