---
title: "Stanley Utility Knife Blades — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/stanley-utility-knife-blades"
last_updated: "2026-08-06T18:31:31.532Z"
locale: en
meta:
description: "Niche score 45/100 · $63K/yr market · 31K searches/yr · $13.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $63K/yr market · 31K searches/yr · $13.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stanley Utility Knife Blades — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **stanley utility knife blades**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 34Conversion 97Competition 36Returns 99Price range 77Avg price 59Brand share 13Review moat 37Quality gap 27
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$5.88–$45.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.06**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,815.41**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$63K**
$63K/yr · 31K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stanley utility knife blades is a $63K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stanley utility knife blades market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$65K–$78K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#233**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**195**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**2%**
- STANLEY67% - Bostitch10% - WORKPRO9% - DIYSELF5% - CRAFTSMAN4% - Vickay3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.
700500Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/stanley-utility-knife-blades/trend)
## **Top stanley utility knife blades search terms**
- **stanley utility knife blades**9K/yr+8.2%14.9% conv. - **stanley razor blades**6K/yr+19.9%16.9% conv. - **stanley blades**6K/yr+3.3%11.6% conv. - **stanley knife blades**5K/yr+10.1%15.2% conv. - **stanley box cutter blades**3K/yr+4.3%18.0% conv. - **stanley blades for utility knife**3K/yr-12.9%16.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/stanley-utility-knife-blades/search-terms)
## **Top stanley utility knife blades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STANLEY 1992 Heavy-Duty Utility Blade With Dispenser (100pk)**STANLEY**$13.57**4.7★1,968 rev](https://www.amazon.com/dp/B0006HVTSO) [2**Stanley 11-921 20-Pack 1992 Heavy-Duty Utility Knife Replacement Blades**STANLEY**$8.07**4.6★297 rev](https://www.amazon.com/dp/B017AGB6BI) [3**Stanley 11921A Wall Mount Utility Knife Blade Dispenser w/Blades 100/Pack**Bostitch**$14.65**4.4★132 rev](https://www.amazon.com/dp/B00YE5NZ1I) [4**WORKPRO Utility Knife Blades SK5 Steel 100-Pack Blades with Dispenser**WORKPRO**$9.89**4.7★19,594 rev](https://www.amazon.com/dp/B015W3AKDQ) [5**Stanley 11-921 10-Pack 1992 Heavy-Duty Utility Knife Replacement Blades Metal**STANLEY**$5.88**4.7★1,097 rev](https://www.amazon.com/dp/B017AGB762)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WORKPRO 50-Pack Utility Knife Blades with Dispenser**WORKPRO**$7.66**1,100 rev2y ago](https://www.amazon.com/dp/B0CBJZ2D85) [**M MEEPO 50-Pack Utility Knife Blades Blackened SK-5 Razor Blades for Box Cutter Utility Knife Never Rust Design Extra Durable**M MEEPO**$5.99**1,131 rev2y ago](https://www.amazon.com/dp/B0CQCB5VGW) [**DIYSELF 50 Pack Utility Knife Blades SK5 Steel Box Cutter Blades with Dispenser Standard Blades for Box Cutter Utility Knife Replacement Sharper Utility Blade Refills**DIYSELF**$6.79**5,051 rev4y ago](https://www.amazon.com/dp/B09ZTPKFHR) [**Vickay 30 Pack Utility Knife Blades SK5 Steel Heavy Duty Box Cutter Replacement Blades with Plastic Case Standard Size Razor Blades for Most Standard Utility Knives (Silver)**Vickay**$6.10**1,521 rev4y ago](https://www.amazon.com/dp/B0963MP4ZJ) [**Stanley 11-041 Utility Replacement Blade 3 Pack**STANLEY**$15.09**457 rev6y ago](https://www.amazon.com/dp/B08249C5R1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STANLEY 1992 Heavy-Duty Utility Blade With Dispenser (50pk)**STANLEY**$12.11**4.7★**▲ 167%**](https://www.amazon.com/dp/B000NID9X4) [**Stanley 11-921 15-Pack 1992 Heavy-Duty Utility Knife Replacement Blades**STANLEY**$8.92**4.4★**▲ 125%**](https://www.amazon.com/dp/B017AGB58C) [**M MEEPO 50-Pack Utility Knife Blades Blackened SK-5 Razor Blades for Box Cutter Utility Knife Never Rust Design Extra Durable**M MEEPO**$5.99**4.7★**▲ 72%**](https://www.amazon.com/dp/B0CQCB5VGW) [**WORKPRO 50-Pack Utility Knife Blades with Dispenser**WORKPRO**$7.66**4.8★**▲ 67%**](https://www.amazon.com/dp/B0CBJZ2D85) [**4 Pack of Stanley 11-921A 1992 Heavy Duty Utility Blades w/Dispenser 100 blades per Package**STANLEY**$45.93**4.6★**▲ 50%**](https://www.amazon.com/dp/B010M4XW1W)
**~~View all trending →~~**
## **What buyers say about stanley utility knife blades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**36%
*“Stays Sharp”*
**Value For Money**17%
*“Affordable price”*
**Quality-Overall**17%
*“Excellent product”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Use**6%
*“Ease of use”*
**Durability**3%
*“durable”*
**Size-Overall**2%
*“Great size”*
**Precision Of Cut**1%
*“These blades work well”*
**Rusts/Corrodes**1%
*“Durable, rust resistant”*
**Design-Overall**1%
*“Great design and very practical”*
### **What buyers complain about **
**Sharpness**24%
*“not very sharp”*
**Durability**12%
*“Container breaks”*
**Quality-Overall**12%
*“Trash”*
**Ease Of Use**9%
*“like many others I cannot get the blades out”*
**Advertised Vs Actual Product**7%
*“you can't false advertise”*
**Thickness**4%
*“thin”*
**Value For Money**3%
*“too expensive”*
**Functionality-Overall**3%
*“It did not work for me so I just kept them in the box they came in”*
**Precision Of Cut**2%
*“Not good at cutting cardboard”*
**Rusts/Corrodes**2%
*“These blades also rust asap so keep that in mind when you clean off the oil they have coated on them”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**13%
**Sharpness**8%
**Functionality-Overall**7%
**Compatibility-Overall**6%
**Value For Money**4%
**Defective Material/Parts**3%
**Rusts/Corrodes**2%
**Thickness**2%
**Durability**1%
## **Common questions**
- **Is stanley utility knife blades profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 17 tracked products. 90-day search growth is +6.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the stanley utility knife blades niche?**
- 7 brands and 195 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in stanley utility knife blades?**
- Top complaints mined from reviews: Sharpness, Durability, Quality-Overall. The return rate is 0.3%.
- **When does demand for stanley utility knife blades peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the stanley utility knife blades niche?**
- Listings span $5.88–$45.93; the average listing price is $13.06 (sweet spot $15–$100). The average incumbent carries 2,815 reviews — the moat a new listing must climb.
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