---
title: "Trend — spray foam - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/spray-foam/trend"
last_updated: "2026-08-08T11:42:11.599Z"
locale: en
meta:
  description: "Niche score 65/100 · $23.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $23.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — spray foam - Flapen"
---

# **spray foam**

**Worth a look**

Shows a $23.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 23Conversion 64Competition 66Returns 100Price range 9Avg price 58Brand share 63Review moat 44Quality gap 85

**Market size**

**Incredible****$23.9M**

$23.9M/yr · 2.8M searches

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$150.18**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,080.38**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$6.32–$975.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend