---
title: "Spray Foam — $23.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/spray-foam"
last_updated: "2026-08-07T16:36:30.716Z"
locale: en
meta:
description: "Niche score 65/100 · $23.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $23.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spray Foam — $23.9M/yr Amazon US Niche (2026) - Flapen"
---
# **spray foam**
**Worth a look**
Shows a $23.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 23Conversion 64Competition 66Returns 100Price range 9Avg price 58Brand share 63Review moat 44Quality gap 85
**Market size**
**Incredible****$23.9M**
$23.9M/yr · 2.8M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$150.18**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,080.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$6.32–$975.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, spray foam is a $23.9M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov. Verdict: Worth a look — 65/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spray foam market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$18.8M–$22.5M**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **81%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**144**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**27%**
- Great Stuff27% - BEEST14% - Loctite13% - ixirpro7% - SPRAYMAN6% - Red Devil6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
80K60KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/spray-foam/trend)
## **Top spray foam search terms**
- **spray foam**709K/yr+4.0%5.0% conv. - **spray foam insulation**735K/yr-22.2%3.5% conv. - **spray foam insulation kit**324K/yr-17.2%1.0% conv. - **expanding foam**215K/yr+17.0%5.6% conv. - **spray foam gap filler**107K/yr+46.7%7.2% conv. - **closed cell spray foam**110K/yr-6.3%1.0% conv. - **foam spray**100K/yr+17.0%4.7% conv. - **foam sealant**55K/yr+62.0%5.8% conv. - **spray insulation foam**51K/yr+32.4%4.1% conv. - **expanding foam spray**48K/yr+17.2%5.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/spray-foam/search-terms)
## **Top spray foam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1.2M10%$2.4M15%$3.6M20%$4.8M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Great Stuff 99108824 Smart Dispenser Gaps & Cracks Cream 12 Ounce**Great Stuff**$8.16**4.5★9,263 rev](https://www.amazon.com/dp/B07GLG7B3Z) [2**BEEST FullStop Spray Foam Insulation Kit - 240 Board ft/sq.ft. Fire Rated Spray Insulation Foam for Walls & Attics with Thermal & Soundproofing - Includes 12x Cans 1 Cleaner Pro X Gun Safety Gear**BEEST**$195.65**4.3★577 rev](https://www.amazon.com/dp/B0DJFR3K3N) [3**Loctite Tite Foam Big Gaps Spray Foam Sealant 12 fl oz Can 1 Pack - Polyurethane Expanding Insulation**Loctite**$8.20**4.4★11,678 rev](https://www.amazon.com/dp/B07Q3WPB6B) [4**Loctite Tite Foam Gaps & Cracks Spray Foam Sealant 12 fl oz Can 1 Pack - Polyurethane Expanding Insulation**Loctite**$7.80**4.4★21,558 rev](https://www.amazon.com/dp/B01N21KQ4I) [5**Red Devil 0909 Spray Foam Fill Large Gaps & Cracks Expanding Insulation Polyurethane Foam Sealant 12 Oz Off White**Red Devil**$6.32**4.4★750 rev](https://www.amazon.com/dp/B000NHQVYO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spray Foam Insulation Kit for Walls & Attic -18 Pack Foam Insulation Spray - 360 Board ft/sq.ft. Heat & Sound Control Energy Saving Seal Gaps & Cracks Complete Kit (18x32.8 oz)**Y'allCanDiy**$207.25**33 rev5mo ago](https://www.amazon.com/dp/B0GQHJKB9D) [**ixirpro Spray Foam Insulation Kit (18 PK Kit-26.46oz) Expanding Sealant Closed Cell Spray Foam Heat Acoustic Insulation High Density Cleaner Gun**ixirpro**$210.18**279 rev6mo ago](https://www.amazon.com/dp/B0FWZ1BDVR) [**BONDURE Spray Foam Insulation Kit 240 Sq.Ft. (12x27.1 oz.) Closed Cell Spray Foam for Attic & Walls Reduces Energy Bills Spray Foam Gun Cleaner & Other Accessories Included**bondure**$173.70**47 rev6mo ago](https://www.amazon.com/dp/B0GG7GRPKB) [**Spray Foam Insulation Can Expanding Sealant Mega Size Closed Cell Spray Foam Insulation High Density Walls Ceiling Windows Doors (18 Pack Insulation Foam Set)**ixirpro**$241.48**304 rev11mo ago](https://www.amazon.com/dp/B0FMRV962G) [**BEEST FullStop Spray Foam Insulation Kit - 240 Board ft/sq.ft. Fire Rated Spray Insulation Foam for Walls & Attics with Thermal & Soundproofing - Includes 12x Cans 1 Cleaner Pro X Gun Safety Gear**BEEST**$195.65**577 rev1y ago](https://www.amazon.com/dp/B0DJFR3K3N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spray Foam Insulation Kit for Walls & Attic -18 Pack Foam Insulation Spray - 360 Board ft/sq.ft. Heat & Sound Control Energy Saving Seal Gaps & Cracks Complete Kit (18x32.8 oz)**Y'allCanDiy**$207.25**3.3★**▲ 203%**](https://www.amazon.com/dp/B0GQHJKB9D) [**Great Stuff 99112809 Smart Dispenser Pestblock Gray**Great Stuff**$10.54**4.3★**▲ 202%**](https://www.amazon.com/dp/B07GL5H78K) [**BONDURE Spray Foam Insulation Kit 240 Sq.Ft. (12x27.1 oz.) Closed Cell Spray Foam for Attic & Walls Reduces Energy Bills Spray Foam Gun Cleaner & Other Accessories Included**bondure**$173.70**3.3★**▲ 198%**](https://www.amazon.com/dp/B0GG7GRPKB) [**Spray Foam Insulation Can Expanding Sealant Mega Size Closed Cell Spray Foam Insulation High Density Walls Ceiling Windows Doors (18 Pack Insulation Foam Set)**ixirpro**$241.48**4.0★**▲ 197%**](https://www.amazon.com/dp/B0FMRV962G) [**Magic Chems Closed Cell Spray Foam Insulation Kit (18 Pack-25.4 oz) Expanding Polyurethane Foam Sealant Spray InsulationFoam SprayFoam Heat Acoustic Insulation High Density SprayFoam Kits**Magic Chems**$208.83**4.0★**▲ 137%**](https://www.amazon.com/dp/B0DNXTM6C2)
**~~View all trending →~~**
## **What buyers say about spray foam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Ease Of Use**14%
*“EASY to use”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Efficiency**12%
*“Works smoothly”*
**Value For Money**8%
*“Excellent value”*
**Spray/Flow**4%
*“It sprays pretty well too”*
**Stretchability/Expandability/Elasticity**3%
*“Some cans performed very well and expanded greatly”*
**Adhesion/Stickiness**3%
*“Sticks well”*
**Ease Of Cleaning**2%
*“Cleaner that comes with it works”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions were clear”*
### **What buyers complain about **
**Spray/Flow**14%
*“Doesnt spray”*
**Functionality-Overall**9%
*“Didn't work”*
**Adhesion/Stickiness**7%
*“Poor adhesion”*
**Value For Money**7%
*“they were half the price”*
**Quality-Overall**6%
*“Garbage product”*
**Leak-Proof**5%
*“Product leaked all over”*
**Ease Of Cleaning**5%
*“Very messy and impossible to clean up”*
**Color**4%
*“horrible color”*
**Stretchability/Expandability/Elasticity**4%
*“No expansion”*
**Ease Of Use**4%
*“Not easy to use”*
## **Common questions**
- **Is spray foam profitable to sell on Amazon United States?**
- The niche generates $23.9M/yr across 32 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the spray foam niche?**
- 17 brands and 144 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in spray foam?**
- Top complaints mined from reviews: Spray/Flow, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.0%.
- **When does demand for spray foam peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the spray foam niche?**
- Listings span $6.32–$975.33; the average listing price is $150.18 (sweet spot $15–$100). The average incumbent carries 2,080 reviews — the moat a new listing must climb.
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