---
title: "Search terms — speed square - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/speed-square/search-terms"
last_updated: "2026-08-08T13:52:52.826Z"
locale: en
meta:
  description: "Niche score 58/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — speed square - Flapen"
---

# **speed square**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 24Conversion 62Competition 53Returns 96Price range 76Avg price 80Brand share 61Review moat 39Quality gap 20

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.4M**

$1.4M/yr · 1.5M searches

**Avg price**

**Great****$17.05**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.86–$48.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,557.11**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms