---
title: "Trend — southwire - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/southwire/trend"
last_updated: "2026-08-07T15:35:43.329Z"
locale: en
meta:
  description: "Niche score 45/100 · $59K/yr market · 45K searches/yr · $18.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $59K/yr market · 45K searches/yr · $18.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — southwire - Flapen"
---

# **southwire**

**Skip it**

A small market ($59K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 18Conversion 75Competition 50Returns 95Price range 73Avg price 83Brand share 17Review moat 74Quality gap 24

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.29**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****545.3**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.25–$41.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-13.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$59K**

$59K/yr · 45K searches

## Trend