---
title: "Solar String Lights for Outside — $12.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/solar-string-lights-for-outside"
last_updated: "2026-08-08T04:36:05.110Z"
locale: en
meta:
description: "Niche score 71/100 · $12.5M/yr market · 13.6M searches/yr · $31.77 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 71/100 · $12.5M/yr market · 13.6M searches/yr · $31.77 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Solar String Lights for Outside — $12.5M/yr Amazon US Niche (2026) - Flapen"
---
# **solar string lights for outside**
**Launch it**
A $12.5M/yr market growing +27.2% this quarter with returns at 2.8% — clears our launch bar.
Market size 100Growth 54Conversion 36Competition 96Returns 56Price range 51Avg price 95Brand share 95Review moat 24Quality gap 58
**Market size**
**Incredible****$12.5M**
$12.5M/yr · 13.6M searches
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$31.77**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+27.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$6.34–$173.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,161.43**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, solar string lights for outside is a $12.5M/yr Amazon United States market (13.6M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in May–Jun–Nov. Verdict: Launch it — 71/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **solar string lights for outside market data**
- **Units sold / yr**
- **400K–500K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$12.7M–$15.9M**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**86 **▲rising
**Sellers**
**156**
**Top-5 brand share**
**38%**
Top 20: 65%
**Top-5 click share**
**18%**
Top 20: 42%
**Open market**
**59%**
- Brightown14% - addlon10% - Brightech6% - SOLPEX5% - Skoiuc4% - Tuffenough3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.2% search growth over the last 90 days.
400K300KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/solar-string-lights-for-outside/trend)
## **Top solar string lights for outside search terms**
- **solar string lights outdoor**737K/yr+227.1%3.2% conv. - **patio lights**1.2M/yr+35.9%1.6% conv. - **solar string lights**1.0M/yr+95.3%2.7% conv. - **landscape lighting**997K/yr+2.3%0.6% conv. - **solar**872K/yr+32.6%0.1% conv. - **solar pathway lights outdoor**585K/yr+75.2%1.5% conv. - **fence lights solar powered**592K/yr+69.1%1.2% conv. - **solar string lights outdoor waterproof**1.1M/yr-5.5%2.9% conv. - **solar fence lights**540K/yr+40.8%1.3% conv. - **solar spot lights outdoor**736K/yr+51.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/solar-string-lights-for-outside/search-terms)
## **Top solar string lights for outside products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$251K4%$501K6%$752K8%$1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brightech Ambience Pro Solar Powered Outdoor String Lights -27 ft Commercial Grade Waterproof Edison Patio Lights Shatterproof LED String Lights for Outside Porch - 12 Bulbs 1W Soft White**Brightech**$20.77**4.5★26,599 rev](https://www.amazon.com/dp/B075NS8YXG) [2**addlon 52(48+4) FT Solar String Lights Waterproof Patio Lights Solar Powered with Remote & USB Port 16+1 LED Shatterproof Bulbs 3 Light Modes Dimmable Solar Light for Camping Backyard Garden**addlon**$22.66**4.3★11,574 rev](https://www.amazon.com/dp/B0C68DRR9P) [3**Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime**Brightown**$20.94**4.4★2,438 rev](https://www.amazon.com/dp/B0FYPGR48K) [4**100FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Decor Dusk to Dawn Lighting**Skoiuc**$30.77**4.4★1,029 rev](https://www.amazon.com/dp/B0FPWD3R4H) [5**SOLPEX Solar Deck Lights Outdoor 16 Pack Step Light Waterproof Warm White**SOLPEX**$25.95**4.3★16,453 rev](https://www.amazon.com/dp/B07YC8PVF1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KOOPER Solar Fence Lights Outdoor Waterproof 10 Pack Solar Fence Lights with Ultra-Bright LED Lens 10 Modes & 9 Colors Outdoor Solar Lights for Fence Backyard Railing Patio Wall Step Deck**KOOPER**$35.73**322 rev4mo ago](https://www.amazon.com/dp/B0GFCYWX8N) [**50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio**VGUXG**$17.96**1,319 rev5mo ago](https://www.amazon.com/dp/B0G6YJZ3VK) [**Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime**Brightown**$20.94**2,438 rev6mo ago](https://www.amazon.com/dp/B0FYPGR48K) [**100FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Decor Dusk to Dawn Lighting**Skoiuc**$30.77**1,029 rev10mo ago](https://www.amazon.com/dp/B0FPWD3R4H) [**Brightown 100FT Solar String Lights Outdoor Waterproof with Remote 31+2 LED Shatterproof Bulbs Dimmable & Timable 3 Light Modes Solar Lights for Backyard Party Patio Decor - 26Hrs Runtime**Brightown**$36.75**3,832 rev1y ago](https://www.amazon.com/dp/B0FJRP5GLH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOOPER Solar Fence Lights Outdoor Waterproof 10 Pack Solar Fence Lights with Ultra-Bright LED Lens 10 Modes & 9 Colors Outdoor Solar Lights for Fence Backyard Railing Patio Wall Step Deck**KOOPER**$35.73**4.3★**▲ 215%**](https://www.amazon.com/dp/B0GFCYWX8N) [**100FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Decor Dusk to Dawn Lighting**Skoiuc**$30.77**4.4★**▲ 158%**](https://www.amazon.com/dp/B0FPWD3R4H) [**Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime**Brightown**$20.94**4.4★**▲ 135%**](https://www.amazon.com/dp/B0FYPGR48K) [**Brightech Ambience Pro Solar Powered Outdoor String Lights 48 ft Commercial Grade Waterproof Patio Lights 15 Edison Bulbs Shatterproof LED String Lights for Outside Porch - 1W Soft White**Brightech**$37.73**4.3★**▲ 87%**](https://www.amazon.com/dp/B07XC78KJC) [**Brightech Ambience Pro Solar Powered Outdoor String Lights -27 ft Commercial Grade Waterproof Edison Patio Lights Shatterproof LED String Lights for Outside Porch - 12 Bulbs 1W Soft White**Brightech**$20.77**4.5★**▲ 72%**](https://www.amazon.com/dp/B075NS8YXG)
**~~View all trending →~~**
## **What buyers say about solar string lights for outside**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**38%
*“BRIGHT LIGHTS”*
**Quality-Overall**10%
*“Amazing quality”*
**Assembly/Installation**8%
*“Easy assembly”*
**Value For Money**8%
*“Not expensive”*
**Durability**3%
*“Very durable material”*
**Advertised Vs Actual Product**3%
*“AS EXPECTED”*
**Charging**3%
*“Easy to charge”*
**Remote Control**2%
*“remote is very convenient”*
**Design-Overall**2%
*“Built well”*
**Efficiency**2%
*“Solar lights work great”*
### **What buyers complain about **
**Durability**18%
*“Broke within a week”*
**Brightness/Shine/Glow**15%
*“Very dim”*
**Functionality-Overall**10%
*“Never Worked”*
**Quality-Overall**7%
*“Bad Quality Control”*
**Size-Overall**6%
*“To short”*
**Bulb Flicker/Dimming/Color**5%
*“Very dim”*
**Charging**4%
*“Wont Charge”*
**Value For Money**3%
*“theyre so expensive”*
**Advertised Vs Actual Product**2%
*“Deceptive advertising”*
**Water Resistance**2%
*“Not water resistant”*
### **Top return reasons **
**Size-Overall**24%
**Brightness/Shine/Glow**16%
**Bulb Flicker/Dimming/Color**10%
**Advertised Vs Actual Product**9%
**Functionality-Overall**9%
**Color**5%
**Value For Money**5%
**Defective Material/Parts**4%
**Charging**3%
**Quality-Overall**3%
## **Common questions**
- **Is solar string lights for outside profitable to sell on Amazon United States?**
- The niche generates $12.5M/yr across 144 tracked products. 45 of 45 products launched in the last 360 days are still selling. 90-day search growth is +27.2%. Flapen's verdict: Launch it (71/100).
- **How competitive is the solar string lights for outside niche?**
- 86 brands and 156 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in solar string lights for outside?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 2.8%.
- **When does demand for solar string lights for outside peak?**
- Demand peaks in May–Jun–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the solar string lights for outside niche?**
- Listings span $6.34–$173.59; the average listing price is $31.77 (sweet spot $15–$100). The average incumbent carries 6,161 reviews — the moat a new listing must climb.
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