---
title: "Trend — soft white light bulbs - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/soft-white-light-bulbs/trend"
last_updated: "2026-08-08T14:41:44.658Z"
locale: en
meta:
  description: "Niche score 52/100 · $687K/yr market · 429K searches/yr · $13.73 avg price. Soft demand (-2.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $687K/yr market · 429K searches/yr · $13.73 avg price. Soft demand (-2.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — soft white light bulbs - Flapen"
---

# **soft white light bulbs**

**Worth a look**

Shows searches that convert (11.7% search→purchase), but soft demand (-2.5% this quarter) keeps it on the watch list.

Market size 68Growth 24Conversion 94Competition 46Returns 88Price range 54Avg price 64Brand share 39Review moat 24Quality gap 24

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$687K**

$687K/yr · 429K searches

**Avg price**

**Good****$13.73**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.78–$25.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,035.86**

avg incumbent reviews — the moat a new listing must climb

## Trend