---
title: "Soft White Light Bulbs — $687K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/soft-white-light-bulbs"
last_updated: "2026-08-06T10:18:03.712Z"
locale: en
meta:
description: "Niche score 52/100 · $687K/yr market · 429K searches/yr · $13.73 avg price. Soft demand (-2.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $687K/yr market · 429K searches/yr · $13.73 avg price. Soft demand (-2.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soft White Light Bulbs — $687K/yr Amazon US Niche (2026) - Flapen"
---
# **soft white light bulbs**
**Worth a look**
Shows searches that convert (11.7% search→purchase), but soft demand (-2.5% this quarter) keeps it on the watch list.
Market size 68Growth 24Conversion 94Competition 46Returns 88Price range 54Avg price 64Brand share 39Review moat 24Quality gap 24
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$687K**
$687K/yr · 429K searches
**Avg price**
**Good****$13.73**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.78–$25.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,035.86**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, soft white light bulbs is a $687K/yr Amazon United States market (429K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soft white light bulbs market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$687K–$824K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**13%**
- TJOY29% - Amazon Basics15% - DEGNJU15% - GE12% - LEDVANCE10% - evelor6% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
10K6KBlack Friday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/soft-white-light-bulbs/trend)
## **Top soft white light bulbs search terms**
- **soft white light bulbs**150K/yr-10.0%11.0% conv. - **2700k led light bulbs**73K/yr+10.2%7.2% conv. - **2700k light bulb**36K/yr+22.3%7.4% conv. - **light bulbs soft white**49K/yr-7.2%10.4% conv. - **soft white led light bulbs**25K/yr-8.6%10.5% conv. - **ge light bulbs 60 watt**16K/yr+2.5%2.1% conv. - **ge soft white 60w light bulbs**11K/yr-15.6%5.8% conv. - **light bulbs 2700k**7K/yr+1.0%12.5% conv. - **led light bulb soft white**8K/yr-5.3%10.4% conv. - **light bulb soft white**8K/yr-7.8%12.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/soft-white-light-bulbs/search-terms)
## **Top soft white light bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$69K20%$137K30%$206K40%$275K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed**TJOY**$9.70**4.7★1,623 rev](https://www.amazon.com/dp/B0CZCVPX41) [2**Amazon Basics A19 LED Light Bulbs 60 Watt Equivalent Energy Efficient 9W E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack**Amazon Basics**$12.85**4.7★5,186 rev](https://www.amazon.com/dp/B07JMX65V9) [3**GE Relax LED Light Bulbs Soft White A19 60W Replacement 4 Pack**GE**$12.79**4.7★1,288 rev](https://www.amazon.com/dp/B07CVBBB5M) [4**Sylvania ECO LED Light Bulb A19 60W Equivalent Efficient 9W 7 Year 750 Lumens 2700K Non-Dimmable Frosted Soft White - 8 Pack (40821)**LEDVANCE**$12.20**4.7★23,401 rev](https://www.amazon.com/dp/B08FRSS4BF) [5**DEGNJU A19 LED Light Bulbs 60 Watt Equivalent LED Bulbs Soft White 2700K 800 Lumens E26 Standard Base Non-Dimmable 8W Warm White LED Bulbs for Bedroom Living Room 3 Pack**DEGNJU**$7.08**4.6★3,323 rev](https://www.amazon.com/dp/B0CCB442CF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**evelor 6-Pack A19 LED Light Bulbs 60 Watt Equivalent Soft White 2700K with E26 Base Efficient 9W 800 Lumens Non-Dimmable Warm White LED Bulbs 15000 Hours Ideal for Bedroom Living Room**evelor**$8.84**1,005 rev1y ago](https://www.amazon.com/dp/B0DPQ5TDQ7) [**TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed**TJOY**$9.70**1,623 rev2y ago](https://www.amazon.com/dp/B0CZCVPX41) [**TJOY 12 Pack A19 Vintage LED Edison Bulbs Dimmable 60W Equivalent High Brightness 2700K Warm White 8W E26 Standard Base 800 Lumens CRI80+ Clear Glass Filament Bulb for Home Farmhouse**TJOY**$23.41**797 rev2y ago](https://www.amazon.com/dp/B0CRKW2PJH) [**TJOY 24 Pack A19 LED Light Bulbs Soft Warm White 2700K 60 Watt Equivalent Efficient 9W E26 Standard Base Non Dimmable Energy Saving Warm Light Lamp Bulb 800LM 120V for Home Bedroom Living Room**TJOY**$20.10**708 rev2y ago](https://www.amazon.com/dp/B0CMT7743G) [**DEGNJU 24 Pack LED Light Bulbs Soft White 2700K 60 Watt Equivalent LED Bulbs A19 Standard Bulbs 800 LM 15000 Hours E26 Base Non-Dimmable 8W White LED Bulbs for Bedroom Living Room**DEGNJU**$23.25**1,680 rev2y ago](https://www.amazon.com/dp/B0CD5WDZWC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics A19 LED Light Bulbs 60W Equivalent Soft White 2700K Non-Dimmable Energy Efficient 9W E26 Standard Base 10 000 Hour Lifetime 24-Pack**Amazon Basics**$18.60**4.6★**▲ 194%**](https://www.amazon.com/dp/B07SSBM16V) [**TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed**TJOY**$9.70**4.7★**▲ 131%**](https://www.amazon.com/dp/B0CZCVPX41) [**Sigalux LED Light Bulbs 60 Watt Equivalent A19 Standard Light Bulbs 2700K Warm Non-Dimmable Energy Efficient 9.5W LED Soft White Bulb with E26 Medium Base 800 Lumens UL Listed 4 Packs**Sigalux**$9.19**4.7★**▲ 107%**](https://www.amazon.com/dp/B0CF9WH2JN) [**TJOY 24 Pack A19 LED Light Bulbs Soft Warm White 2700K 60 Watt Equivalent Efficient 9W E26 Standard Base Non Dimmable Energy Saving Warm Light Lamp Bulb 800LM 120V for Home Bedroom Living Room**TJOY**$20.10**4.7★**▲ 77%**](https://www.amazon.com/dp/B0CMT7743G) [**TJOY 12 Pack A19 Vintage LED Edison Bulbs Dimmable 60W Equivalent High Brightness 2700K Warm White 8W E26 Standard Base 800 Lumens CRI80+ Clear Glass Filament Bulb for Home Farmhouse**TJOY**$23.41**4.6★**▲ 76%**](https://www.amazon.com/dp/B0CRKW2PJH)
**~~View all trending →~~**
## **What buyers say about soft white light bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**35%
*“Extremely Bright”*
**Value For Money**18%
*“Great amount for the money”*
**Quality-Overall**9%
*“Excellent product”*
**Bulb Flicker/Dimming/Color**7%
*“they dim well”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Color**5%
*“Color is good”*
**Durability**3%
*“They also have a decently long lifespan”*
**Efficiency**3%
*“very efficient”*
**Size-Overall**2%
*“Good fit”*
**Functionality-Overall**1%
*“they work absolutely flawlessly”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**26%
*“the bulbs flicker”*
**Durability**16%
*“Did not last”*
**Quality-Overall**12%
*“Bad inspection”*
**Brightness/Shine/Glow**8%
*“Not as bright as I expected”*
**Color**7%
*“sort of yellow tint”*
**Functionality-Overall**5%
*“Did not work as hoped”*
**Advertised Vs Actual Product**3%
*“NOT AS ADVERTISED”*
**Value For Money**2%
*“They aren't cheap”*
**Size-Overall**1%
*“The Energetic bulbs are visibly smaller. although the base is a standard E26.so it fits the lamp socket”*
**Defective Material/Parts**1%
*“Bulb dos not work”*
### **Top return reasons **
**Color**22%
**Bulb Flicker/Dimming/Color**22%
**Size-Overall**20%
**Brightness/Shine/Glow**16%
**Advertised Vs Actual Product**8%
**Functionality-Overall**4%
**Value For Money**3%
**Compatibility-Overall**2%
**Defective Material/Parts**2%
**Product Condition**0%
## **Common questions**
- **Is soft white light bulbs profitable to sell on Amazon United States?**
- The niche generates $687K/yr across 21 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the soft white light bulbs niche?**
- 11 brands and 37 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in soft white light bulbs?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Quality-Overall. The return rate is 1.4%.
- **When does demand for soft white light bulbs peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the soft white light bulbs niche?**
- Listings span $5.78–$25.63; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 6,036 reviews — the moat a new listing must climb.
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