---
title: "Sofirn — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/sofirn"
last_updated: "2026-08-08T19:09:14.133Z"
locale: en
meta:
description: "Niche score 46/100 · $126K/yr market · 208K searches/yr · $48.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $126K/yr market · 208K searches/yr · $48.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sofirn — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **sofirn**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 56Conversion 16Competition 58Returns 42Price range 86Avg price 94Brand share 0Review moat 92Quality gap 48
**Avg price**
**Great****$48.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****164.55**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$22.04–$109.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+29.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$126K**
$126K/yr · 208K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sofirn is a $126K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sofirn market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$145K–$193K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,029**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 97%
**Open market**
**0%**
- sofirn88% - 77outdoor9% - CSTEBOKE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.7% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/sofirn/trend)
## **Top sofirn search terms**
- **sofirn flashlight**104K/yr+21.7%1.5% conv. - **sofirn**85K/yr+46.8%0.8% conv. - **sofrin**11K/yr+10.3%0.9% conv. - **sofirn sk40**4K/yr+4.2%0.4% conv. - **anduril flashlight**3K/yr-25.9%0.2% conv. - **sofirn sc32**2K/yr+9.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/sofirn/search-terms)
## **Top sofirn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Grey)**sofirn**$23.00**4.6★90 rev](https://www.amazon.com/dp/B0GWT8LVVS) [2**sofirn SC18 Rechargeable Flashlight 1800 High Lumens Super Bright EDC Pocket Light with USB-C Charging IP68 Waterproof Handheld Flashlight for Camping Hiking Dog Walking & Emergency**sofirn**$24.37**4.5★32 rev](https://www.amazon.com/dp/B0C8G7T4PR) [3**sofirn ST10 EDC Flashlight 1000 Lumens Rechargeable Red Light Magnetic**sofirn**$37.50**4.6★100 rev](https://www.amazon.com/dp/B0FVLZTS8V) [4**sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Blue)**sofirn**$22.39**4.6★90 rev](https://www.amazon.com/dp/B0GWT82XZP) [5**sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Orange)**sofirn**$22.04**4.6★90 rev](https://www.amazon.com/dp/B0GWTDFZLC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Orange)**sofirn**$22.04**90 rev2mo ago](https://www.amazon.com/dp/B0GWTDFZLC) [**sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Grey)**sofirn**$23.00**90 rev3mo ago](https://www.amazon.com/dp/B0GWT8LVVS) [**sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Blue)**sofirn**$22.39**90 rev3mo ago](https://www.amazon.com/dp/B0GWT82XZP) [**sofirn HS45 3200 Lumen Rechargeable Headlamp Cooling Fan 210H Runtime**sofirn**$68.01**25 rev3mo ago](https://www.amazon.com/dp/B0GQL7G18W) [**sofirn ST2 Multi-Light Rechargeable Flashlight with Red & UV**sofirn**$87.77**35 rev4mo ago](https://www.amazon.com/dp/B0GJZQY6B7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Grey)**sofirn**$23.00**4.6★**▲ 206%**](https://www.amazon.com/dp/B0GWT8LVVS) [**sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Orange)**sofirn**$22.04**4.6★**▲ 205%**](https://www.amazon.com/dp/B0GWTDFZLC) [**sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Blue)**sofirn**$22.39**4.6★**▲ 205%**](https://www.amazon.com/dp/B0GWT82XZP) [**sofirn HS45 3200 Lumen Rechargeable Headlamp Cooling Fan 210H Runtime**sofirn**$68.01**4.4★**▲ 195%**](https://www.amazon.com/dp/B0GQL7G18W) [**sofirn ST10 EDC Flashlight 1000 Lumens Rechargeable Red Light Magnetic**sofirn**$38.30**4.6★**▲ 192%**](https://www.amazon.com/dp/B0G7XDZQHZ)
**~~View all trending →~~**
## **What buyers say about sofirn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**39%
*“SUPER BRIGHT”*
**Quality-Overall**7%
*“Build quality is excellent”*
**Charging**6%
*“Charges easily”*
**Ease Of Use**5%
*“Very handy”*
**Value For Money**4%
*“Good for the price”*
**Battery Life**4%
*“The battery life is crazy long”*
**Strength**3%
*“Sturdy”*
**Size-Overall**3%
*“Good small”*
**Portability**2%
*“I really like how versatile it is”*
**Design-Overall**2%
*“the design is cool”*
### **What buyers complain about **
**Size-Overall**7%
*“This device is tiny”*
**Heating**6%
*“Gets Hot”*
**Value For Money**5%
*“There are better options with this price range”*
**Durability**5%
*“had it die after a few hours”*
**Brightness/Shine/Glow**4%
*“Not bright”*
**Charging**4%
*“Cheap electronics - charging does not work properly”*
**Weight Heavy**3%
*“It is surprisingly heavy for its size weighting in at over half a pound”*
**Functionality-Overall**3%
*“it still doesn't work”*
**Battery Life**2%
*“One negative for me was the battery took over 7 hours to charge fully”*
**Advertised Vs Actual Product**2%
*“I was not able to get the advertised 12,000 lumen output and returned product”*
### **Top return reasons **
**Brightness/Shine/Glow**22%
**Functionality-Overall**12%
**Size-Overall**11%
**Value For Money**9%
**Charging**7%
**Advertised Vs Actual Product**7%
**Heating**5%
**Battery Life**4%
**Defective Material/Parts**4%
**Touch/Button Controls**3%
## **Common questions**
- **Is sofirn profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 22 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is +29.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sofirn niche?**
- 3 brands and 5 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sofirn?**
- Top complaints mined from reviews: Size-Overall, Heating, Value For Money. The return rate is 3.7%.
- **When does demand for sofirn peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the sofirn niche?**
- Listings span $22.04–$109.88; the average listing price is $48.29 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.
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