---
title: "Trend — soapstone - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/soapstone/trend"
last_updated: "2026-08-08T20:01:10.242Z"
locale: en
meta:
  description: "Niche score 46/100 · $193K/yr market · 142K searches/yr · $17.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $193K/yr market · 142K searches/yr · $17.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — soapstone - Flapen"
---

# **soapstone**

**Skip it**

Soft demand (-4.3% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 23Conversion 79Competition 33Returns 44Price range 81Avg price 80Brand share 34Review moat 75Quality gap 47

**Price range**

**Great****$5.10–$60.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$17.15**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****500.85**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$193K**

$193K/yr · 142K searches

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-4.3%**

90-day search growth — must beat 0% to launch

## Trend