---
title: "Soapstone — $193K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/soapstone"
last_updated: "2026-08-08T19:09:19.833Z"
locale: en
meta:
description: "Niche score 46/100 · $193K/yr market · 142K searches/yr · $17.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $193K/yr market · 142K searches/yr · $17.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soapstone — $193K/yr Amazon US Niche (2026) - Flapen"
---
# **soapstone**
**Skip it**
Soft demand (-4.3% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 23Conversion 79Competition 33Returns 44Price range 81Avg price 80Brand share 34Review moat 75Quality gap 47
**Price range**
**Great****$5.10–$60.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.15**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****500.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$193K**
$193K/yr · 142K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, soapstone is a $193K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soapstone market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$172K–$214K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**20**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**10%**
- VASTOOLS27% - ZOEYES19% - guti-more18% - HZXSDEG15% - ZOFORTY6% - Weldcote Metals5% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
4K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/soapstone/trend)
## **Top soapstone search terms**
- **soapstone**72K/yr-6.0%5.2% conv. - **soap stone**44K/yr-5.0%7.0% conv. - **soap stones**13K/yr+1.7%6.9% conv. - **soapstone marker**6K/yr+24.7%6.8% conv. - **welding chalk**4K/yr-14.7%10.0% conv. - **soapstone chalk**3K/yr-20.3%8.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/soapstone/search-terms)
## **Top soapstone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$39K30%$58K40%$77K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VASTOOLS Soapstone Holder Set Flat and Round Soapstone Holder Extra 10pcs Soapstone Refills for Welders Mark White Clear and Removable Markings Best for Welding**VASTOOLS**$10.05**4.6★964 rev](https://www.amazon.com/dp/B073GWXZPV) [2**ZOEYES 108Pcs Soapstone Pen Flat White Soapstone Refills Soap Stones Chalk Professional Soapstone Pencil for Welders Textile Marking Tools and Markers Removable Markings on Steel Cast Iron**ZOEYES**$23.08**4.4★116 rev](https://www.amazon.com/dp/B09BN5RXXN) [3**HZXSDEG 27 Pack Soapstone Pen Flat Soapstone Pencil Soapstone Markers Chalks Welder Textile Removable Marking Tools for Steel 105(4.2)*10.0(2/3)*4.0mm(3/16)**HZXSDEG**$9.34**4.4★380 rev](https://www.amazon.com/dp/B092SP4YXP) [4**Gutimore Round Soapstone Holder 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile**guti-more**$9.69**4.5★325 rev](https://www.amazon.com/dp/B0BRSTFK4M) [5**Weldcote Flat Soapstone 144 pack**Weldcote Metals**$34.30**4.3★55 rev](https://www.amazon.com/dp/B01LZN2ILN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding**guti-more**$10.33**17 rev7mo ago](https://www.amazon.com/dp/B0FY663349) [**MYRIONT 22Pcs Soapstone Pen Flat White Soap Stones Pencils Professional Soap Stone Marker Chalks for Welding and Welders Perfect for Making Removable Markings on Steel Cast Iron**MYRIONT**$7.96**11 rev7mo ago](https://www.amazon.com/dp/B0G5DPY6TF) [**VASTOOLS Round Soapstone Holders 2pc Welding Soapstone Pencil Holders Extra 40pcs Soap Stone Refills for Welders Students Mark White Clear and Removable Markings Welding Accessories**VASTOOLS**$18.02**70 rev11mo ago](https://www.amazon.com/dp/B0FDFTQCZ7) [**ZOFORTY Soapstone Holders 2pcs Soapstone Pencil Holders with 54pcs Soapstone Refills Flat Soap Stone Pen for Welders Welding Tools and Markers Removable Markings on Steel Aluminum and Cast**ZOFORTY**$19.10**0 rev1y ago](https://www.amazon.com/dp/B0FJ5TX1R8) [**guti-more Gutimore Soapstone Holder Set Flat and Round Holder with 14pcs Refill White Clear Removable Markings on Steel Aluminum and Cast**guti-more**$12.39**70 rev1y ago](https://www.amazon.com/dp/B0DY7MB1QX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZOFORTY Soapstone Holders 2pcs Soapstone Pencil Holders with 54pcs Soapstone Refills Flat Soap Stone Pen for Welders Welding Tools and Markers Removable Markings on Steel Aluminum and Cast**ZOFORTY**$19.10**0.0★**▲ 200%**](https://www.amazon.com/dp/B0FJ5TX1R8) [**MYRIONT 22Pcs Soapstone Pen Flat White Soap Stones Pencils Professional Soap Stone Marker Chalks for Welding and Welders Perfect for Making Removable Markings on Steel Cast Iron**MYRIONT**$7.96**4.9★**▲ 141%**](https://www.amazon.com/dp/B0G5DPY6TF) [**Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding**guti-more**$10.33**4.8★**▲ 106%**](https://www.amazon.com/dp/B0FY663349) [**VASTOOLS Round Soapstone Holders 2pc Welding Soapstone Pencil Holders Extra 40pcs Soap Stone Refills for Welders Students Mark White Clear and Removable Markings Welding Accessories**VASTOOLS**$18.02**4.8★**▲ 97%**](https://www.amazon.com/dp/B0FDFTQCZ7) [**Set of 2 Soapstone Chalk**Esschert Design**$5.10**4.3★**▲ 24%**](https://www.amazon.com/dp/B07929XD2X)
**~~View all trending →~~**
## **What buyers say about soapstone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“Good value”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Quality-Overall**12%
*“high quality making it easy to use”*
**Size-Overall**8%
*“Perfect fit”*
**Ease Of Use**5%
*“useful”*
**Absorbency**5%
*“Absorbs water, color as pictured, big enough to fit basic items such as: mouthwash, toothbrush and a soap or lotion”*
**Ease Of Cleaning**4%
*“easy to clean”*
**Metal Quality**3%
*“Work well I use the for my welding jobs to write on metal”*
**Moist/Dry**3%
*“It absorbs moisture”*
**Material Quality**2%
*“Comes with plenty of material”*
### **What buyers complain about **
**Stain Resistance**18%
*“Stains”*
**Quality-Overall**12%
*“Not good quality”*
**Ease Of Cleaning**8%
*“They look messy”*
**Size-Overall**6%
*“i didnt pay attention to the size”*
**Durability**6%
*“Worked well for while and then became moldy”*
**Thickness**5%
*“Definitely thin”*
**Strength**4%
*“To brittle”*
**Color Fading/Discoloration**4%
*“This stains if you put a colored sponge on it”*
**Ease Of Use**3%
*“Won't be using”*
**Wood Quality**3%
*“basically a cheap piece of painted wood”*
### **Top return reasons **
**Size-Overall**49%
**Color**11%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Quality-Overall**4%
**Stain Resistance**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Water Resistance**2%
**Functionality-Overall**2%
## **Common questions**
- **Is soapstone profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the soapstone niche?**
- 11 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in soapstone?**
- Top complaints mined from reviews: Stain Resistance, Quality-Overall, Ease Of Cleaning. The return rate is 3.5%.
- **When does demand for soapstone peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the soapstone niche?**
- Listings span $5.10–$60.25; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.
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