---
title: "Soapstone Pencil — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/soapstone-pencil"
last_updated: "2026-08-08T13:53:17.064Z"
locale: en
meta:
description: "Niche score 46/100 · $64K/yr market · 55K searches/yr · $11.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $64K/yr market · 55K searches/yr · $11.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soapstone Pencil — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **soapstone pencil**
**Skip it**
A small market ($64K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 17Conversion 86Competition 34Returns 98Price range 60Avg price 48Brand share 37Review moat 79Quality gap 40
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****410.44**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.64–$23.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.81**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$64K**
$64K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, soapstone pencil is a $64K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soapstone pencil market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$59K–$71K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**12%**
- guti-more49% - HZXSDEG10% - ZOEYES9% - Themethla9% - Hiboom6% - JHZABPO5% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/soapstone-pencil/trend)
## **Top soapstone pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gutimore Round Soapstone Holder 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile**guti-more**$9.69**4.5★325 rev](https://www.amazon.com/dp/B0BRSTFK4M) [2**HZXSDEG Soapstone Holder with 16 Pcs Soapstone Pencil Refills Flat Soapstone Pen Markers Natural Soapstone Chalks**HZXSDEG**$9.96**4.6★381 rev](https://www.amazon.com/dp/B09H6P11FZ) [3**ZOEYES 108Pcs Soapstone Pen Flat White Soapstone Refills Soap Stones Chalk Professional Soapstone Pencil for Welders Textile Marking Tools and Markers Removable Markings on Steel Cast Iron**ZOEYES**$23.08**4.4★116 rev](https://www.amazon.com/dp/B09BN5RXXN) [4**Themethla Soapstone Marker with Pencil Sharpener Erasable Soapstone Marking Pencil for Dotting Art Painting Guidelines on Dark Surfaces Paper Stone Sewing Craft Black**Themethla**$11.92**4.4★21 rev](https://www.amazon.com/dp/B0FKB6GLYT) [5**guti-more Gutimore Soapstone Holder Set Flat and Round Holder with 14pcs Refill White Clear Removable Markings on Steel Aluminum and Cast**guti-more**$12.39**4.6★70 rev](https://www.amazon.com/dp/B0DY7MB1QX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile**guti-more**$9.82**5 rev4mo ago](https://www.amazon.com/dp/B0GT4C6B8Y) [**Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding**guti-more**$10.33**17 rev7mo ago](https://www.amazon.com/dp/B0FY663349) [**Themethla Soapstone Marker with Pencil Sharpener Erasable Soapstone Marking Pencil for Dotting Art Painting Guidelines on Dark Surfaces Paper Stone Sewing Craft Black**Themethla**$11.92**21 rev1y ago](https://www.amazon.com/dp/B0FKB6GLYT) [**guti-more Gutimore Soapstone Holder Set Flat and Round Holder with 14pcs Refill White Clear Removable Markings on Steel Aluminum and Cast**guti-more**$12.39**70 rev1y ago](https://www.amazon.com/dp/B0DY7MB1QX) [**VASTOOLS Thin Soapstone Holder Set Pack of 23pcs Flat Thin 1/16 Mark White Clear and Removable Markings for Professional Welders and Students**VASTOOLS**$13.60**964 rev1y ago](https://www.amazon.com/dp/B0DFP3JY9L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile**guti-more**$9.82**4.8★**▲ 302%**](https://www.amazon.com/dp/B0GT4C6B8Y) [**Themethla Soapstone Marker with Pencil Sharpener Erasable Soapstone Marking Pencil for Dotting Art Painting Guidelines on Dark Surfaces Paper Stone Sewing Craft Black**Themethla**$11.92**4.4★**▲ 82%**](https://www.amazon.com/dp/B0FKB6GLYT) [**Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding**guti-more**$10.33**4.8★**▲ 48%**](https://www.amazon.com/dp/B0FY663349) [**Zonon Soapstone Holder Soapstone Pencil Round Flat Aluminum Welding Tools Flat Soap Stone Markers with 12 Pieces Refill White Clear Removable Markings on Steel Aluminum and Cast**Zonon**$12.40**4.5★**▲ 28%**](https://www.amazon.com/dp/B09JSJGZQJ) [**VASTOOLS Thin Soapstone Holder Set Pack of 23pcs Flat Thin 1/16 Mark White Clear and Removable Markings for Professional Welders and Students**VASTOOLS**$13.60**4.6★**▲ 22%**](https://www.amazon.com/dp/B0DFP3JY9L)
**~~View all trending →~~**
## **What buyers say about soapstone pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**21%
*“As advertised”*
**Value For Money**16%
*“Great for the price point”*
**Quality-Overall**15%
*“high quality making it easy to use”*
**Ease Of Use**10%
*“useful”*
**Durability**9%
*“As described, nothing broken”*
**Grip**7%
*“comfortable in the hand”*
**Material Quality**5%
*“other hard surfaces because it is a soft stone”*
**Metal Quality**4%
*“its a bright metal so it makes sense the quality of pencils is another thing I have one to my friend”*
**Strength**3%
*“Very sturdy construction”*
**Flexibility**2%
*“They bend easy”*
### **What buyers complain about **
**Strength**13%
*“Stone is very brittle”*
**Locking Mechanism**8%
*“Lead didnt stay locked in mechanism”*
**Metal Quality**8%
*“Junk, they break super easy, they dont mark on metal”*
**Sliding/Retract Mechanism**8%
*“When pressed with any kind of force it retracts back in”*
**Thickness**8%
*“Its to thin for me and breaks easily”*
**Rusts/Corrodes**8%
*“will wright better on rusted metal rather than clean new metal just saying”*
**Size-Overall**4%
*“Its smaller than advertised”*
**Advertised Vs Actual Product**4%
*“This is not a 1/2x3/16 like advertised”*
**Quality-Overall**4%
*“Average build quality”*
**Grip**4%
*“the stone just slips back into the case”*
### **Top return reasons **
**Size-Overall**18%
**Defective Material/Parts**17%
**Value For Money**12%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Material Quality**6%
**Thin**6%
**Durability**5%
**Quality-Overall**4%
**Strength**3%
## **Common questions**
- **Is soapstone pencil profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the soapstone pencil niche?**
- 10 brands and 12 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in soapstone pencil?**
- Top complaints mined from reviews: Strength, Locking Mechanism, Metal Quality. The return rate is 0.4%.
- **When does demand for soapstone pencil peak?**
- Demand peaks in Mar; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the soapstone pencil niche?**
- Listings span $9.64–$23.08; the average listing price is $11.81 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.
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