---
title: "Soapstone Holder — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/soapstone-holder"
last_updated: "2026-08-08T13:56:00.499Z"
locale: en
meta:
description: "Niche score 45/100 · $35K/yr market · 49K searches/yr · $11.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $35K/yr market · 49K searches/yr · $11.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soapstone Holder — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **soapstone holder**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 23Conversion 69Competition 47Returns 98Price range 60Avg price 44Brand share 16Review moat 83Quality gap 57
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****334.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.62–$27.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.32**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$35K**
$35K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, soapstone holder is a $35K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soapstone holder market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$45K–$57K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#275**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**4%**
- VASTOOLS31% - guti-more26% - Forney21% - Bon9% - ARC-ZONE .COM7% - Zonon2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -4.6% search growth over the last 90 days.
1K600 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/soapstone-holder/trend)
## **Top soapstone holder search terms**
- **soapstone holder**28K/yr+1.0%5.7% conv. - **soap stones holder**15K/yr-18.1%6.5% conv. - **soap stone holder**7K/yr+7.8%7.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/soapstone-holder/search-terms)
## **Top soapstone holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Forney 70802 Soapstone Holder Flat Steel Silver**Forney**$6.84**4.5★626 rev](https://www.amazon.com/dp/B000BQ8DRA) [2**VASTOOLS Soapstone Holder Set Flat and Round Soapstone Holder Extra 10pcs Soapstone Refills for Welders Mark White Clear and Removable Markings Best for Welding**VASTOOLS**$10.05**4.6★964 rev](https://www.amazon.com/dp/B073GWXZPV) [3**guti-more Gutimore Soapstone Holder Set Flat and Round Holder with 14pcs Refill White Clear Removable Markings on Steel Aluminum and Cast**guti-more**$12.39**4.6★70 rev](https://www.amazon.com/dp/B0DY7MB1QX) [4**VASTOOLS Flat Soapstone Holder Set Pack of 12pcs Mark White Clear and Removable Markings 10pcs Flat Soapstone Replacement Best for Welding**VASTOOLS**$10.37**4.6★964 rev](https://www.amazon.com/dp/B0BRMW8NL3) [5**Bon Tool Soap Stone Holder**Bon**$7.11**3.8★43 rev](https://www.amazon.com/dp/B0009JCTX8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile**guti-more**$9.82**5 rev4mo ago](https://www.amazon.com/dp/B0GT4C6B8Y) [**Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding**guti-more**$10.33**17 rev7mo ago](https://www.amazon.com/dp/B0FY663349) [**guti-more Gutimore Soapstone Holder Set Flat and Round Holder with 14pcs Refill White Clear Removable Markings on Steel Aluminum and Cast**guti-more**$12.39**70 rev1y ago](https://www.amazon.com/dp/B0DY7MB1QX) [**VASTOOLS Thin Soapstone Holder Set Pack of 23pcs Flat Thin 1/16 Mark White Clear and Removable Markings for Professional Welders and Students**VASTOOLS**$13.60**964 rev1y ago](https://www.amazon.com/dp/B0DFP3JY9L) [**Gutimore Thin Flat Soapstone Holder 2pcs with 22pcs Flat Soapstone Refills 1/16 for Welding and Welders Perfect for Marking on Steel Aluminum and Cast Iron**guti-more**$11.86**40 rev1y ago](https://www.amazon.com/dp/B0DGG2BHBN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding Metal Fabrication Construction and Textile**guti-more**$9.82**4.8★**▲ 313%**](https://www.amazon.com/dp/B0GT4C6B8Y) [**Gutimore Round Soapstone Holder Pack of 16 2pcs Round Soapstone Pencils with 14pcs Soapstone Refills for Welding**guti-more**$10.33**4.8★**▲ 16%**](https://www.amazon.com/dp/B0FY663349) [**VASTOOLS Thin Soapstone Holder Set Pack of 23pcs Flat Thin 1/16 Mark White Clear and Removable Markings for Professional Welders and Students**VASTOOLS**$13.60**4.6★**▲ 14%**](https://www.amazon.com/dp/B0DFP3JY9L) [**VASTOOLS Flat Soapstone Holder Set Pack of 12pcs Mark White Clear and Removable Markings 10pcs Flat Soapstone Replacement Best for Welding**VASTOOLS**$10.37**4.6★**▲ 13%**](https://www.amazon.com/dp/B0BRMW8NL3) [**Arc-Zone Flat Soapstone Holder for Welder Markings on Metal High-Quality Metalworking Marker Tool and Welding Accessory**ARC-ZONE .COM**$6.62**3.6★**▲ 11%**](https://www.amazon.com/dp/B0CL84ZGVQ)
**~~View all trending →~~**
## **What buyers say about soapstone holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Nice for the price”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Quality-Overall**14%
*“high quality making it easy to use”*
**Durability**13%
*“As described, nothing broken”*
**Ease Of Use**11%
*“useful”*
**Grip**5%
*“comfortable in the hand”*
**Material Quality**5%
*“other hard surfaces because it is a soft stone”*
**Metal Quality**3%
*“Definitely a good buy especially for writing on steel”*
**Touch/Button Controls**3%
*“Works way better that the push button set style”*
**Strength**3%
*“Very sturdy construction”*
### **What buyers complain about **
**Quality-Overall**17%
*“Trash item”*
**Thickness**13%
*“Definitely thin”*
**Strength**13%
*“Weak adjustment piece”*
**Flatness**7%
*“Flat one doesnt grip soapstone well”*
**Functionality-Overall**7%
*“The stone falls right out”*
**Value For Money**7%
*“Not worth the money in my opinion”*
**Rusts/Corrodes**7%
*“will wright better on rusted metal rather than clean new metal just saying”*
**Ease Of Use**3%
*“And it means really easy1/10 would not buy again”*
**Adhesion/Stickiness**3%
*“These will not clamp”*
**Unsustainable Design**3%
*“Just has a design flaw”*
### **Top return reasons **
**Size-Overall**27%
**Thin**10%
**Value For Money**9%
**Functionality-Overall**8%
**Quality-Overall**8%
**Defective Material/Parts**8%
**Strength**7%
**Mechanism Issues**7%
**Material Quality**7%
**Durability**6%
## **Common questions**
- **Is soapstone holder profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the soapstone holder niche?**
- 9 brands and 39 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in soapstone holder?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Strength. The return rate is 0.4%.
- **When does demand for soapstone holder peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the soapstone holder niche?**
- Listings span $6.62–$27.43; the average listing price is $11.32 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.
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