---
title: "Smartthings — $239K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/smartthings"
last_updated: "2026-08-08T19:09:11.040Z"
locale: en
meta:
description: "Niche score 34/100 · $239K/yr market · 117K searches/yr · $118.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $239K/yr market · 117K searches/yr · $118.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smartthings — $239K/yr Amazon US Niche (2026) - Flapen"
---
# **smartthings**
**Skip it**
A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 24Conversion 22Competition 10Returns 24Price range 26Avg price 69Brand share 15Review moat 48Quality gap 85
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$118.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,670.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$239K**
$239K/yr · 117K searches
**Price range**
**Okay****$24.96–$309.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, smartthings is a $239K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smartthings market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$148K–$177K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**4%**
- AEOTEC54% - Samsung SmartThings23% - Aqara9% - Samsung5% - Hubitat3% - SENCKIT2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/smartthings/trend)
## **Top smartthings search terms**
- **smartthings hub**51K/yr-6.8%1.9% conv. - **smart things hub**32K/yr+5.1%1.6% conv. - **samsung smartthings hub**16K/yr+0.2%1.0% conv. - **samsung hub**5K/yr-11.3%0.5% conv. - **smartthings station**4K/yr+3.4%0.9% conv. - **samsung smart things hub**3K/yr-8.1%1.3% conv. - **samsung smart hub**3K/yr-0.1%0.4% conv. - **smartthings hub 4th generation**3K/yr-62.2%2.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/smartthings/search-terms)
## **Top smartthings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$48K30%$72K40%$96K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aeotec Smart Home Hub Works as a SmartThings Hub Z-Wave Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi**AEOTEC**$144.23**4.2★2,126 rev](https://www.amazon.com/dp/B08TWDNQ5Q) [2![SmartThings Hub 3rd Generation [GP-U999SJVLGDA] Smart Home Automation Hub Home Monitoring Smart Devices - Alexa Google Home Compatible - Zigbee Z-Wave Cloud to Cloud Protocols White](https://m.media-amazon.com/images/I/21hChu0ounL.jpg)**SmartThings Hub 3rd Generation \[GP-U999SJVLGDA\] Smart Home Automation Hub Home Monitoring Smart Devices - Alexa Google Home Compatible - Zigbee Z-Wave Cloud to Cloud Protocols White**Samsung SmartThings**$309.20**4.3★9,006 rev](https://www.amazon.com/dp/B07FJGGWJL) [3**Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)**AEOTEC**$125.23**4.2★33 rev](https://www.amazon.com/dp/B0G3YCFLJT) [4**Aqara Smart Home Hub M3 for Advanced Automation Matter Controller Thread Border Router Features Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Alexa SmartThings Home Assistant IFTTT**Aqara**$115.09**4.1★1,628 rev](https://www.amazon.com/dp/B0CWLHSKYC) [5**Samsung SmartThings Station with Power Adapter 15W Super Fast Wireless Charger Smart Home Hub 2023 EP-P9500TBEGUS Black**Samsung**$90.68**4.1★157 rev](https://www.amazon.com/dp/B0BRNST1JB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)**AEOTEC**$125.23**33 rev8mo ago](https://www.amazon.com/dp/B0G3YCFLJT) [**Philips Hue Bridge Pro Smart Lighting Hub Wireless Advanced Encryption Supports 150+ Lights & 50+ Accessories Hue Bridge System Works with Apple Home Alexa Google Samsung SmartThings**Philips Hue**$97.72**434 rev10mo ago](https://www.amazon.com/dp/B0FMGNF87H) [**Aqara Smart Hub M200 Matter Controller Thread Border Router Featuring Aqara Zigbee Bluetooth Wi-Fi PoE IR Supports Amazon Alexa Apple HomeKit Home Assistant SmartThings Google Home**Aqara**$65.23**268 rev11mo ago](https://www.amazon.com/dp/B0FLXXF4YW) [**Aqara Smart Home Hub M3 for Advanced Automation Matter Controller Thread Border Router Features Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Alexa SmartThings Home Assistant IFTTT**Aqara**$115.09**1,628 rev2y ago](https://www.amazon.com/dp/B0CWLHSKYC) [**Smart Multi-Mode Gateway: ZigBee 3.0 & Bluetooth & Mesh Hub App Remote Control Intelligent Bridge Wireless Smart Home Gateway Voice Control via Alexa/Google Home (ONLY Support Tuya Smart Devices)**SENCKIT**$24.96**296 rev2y ago](https://www.amazon.com/dp/B0D2D89SFQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aqara Smart Hub M200 Matter Controller Thread Border Router Featuring Aqara Zigbee Bluetooth Wi-Fi PoE IR Supports Amazon Alexa Apple HomeKit Home Assistant SmartThings Google Home**Aqara**$65.23**4.2★**▲ 158%**](https://www.amazon.com/dp/B0FLXXF4YW) [**Smart Multi-Mode Gateway: ZigBee 3.0 & Bluetooth & Mesh Hub App Remote Control Intelligent Bridge Wireless Smart Home Gateway Voice Control via Alexa/Google Home (ONLY Support Tuya Smart Devices)**SENCKIT**$24.96**4.1★**▲ 129%**](https://www.amazon.com/dp/B0D2D89SFQ) [**Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)**AEOTEC**$125.23**4.2★**▲ 87%**](https://www.amazon.com/dp/B0G3YCFLJT) [**SONOFF Zigbee Bridge Pro Hub ZigBee 3.0 Smart Gateway APP Control and Multi-Device Management Compatible with SONOFF Zigbee Devices**SONOFF**$29.13**4.0★**▲ 66%**](https://www.amazon.com/dp/B09ZQQZSQZ) [**Philips Hue Bridge Pro Smart Lighting Hub Wireless Advanced Encryption Supports 150+ Lights & 50+ Accessories Hue Bridge System Works with Apple Home Alexa Google Samsung SmartThings**Philips Hue**$97.72**4.4★**▲ 47%**](https://www.amazon.com/dp/B0FMGNF87H)
**~~View all trending →~~**
## **What buyers say about smartthings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Connectivity-Overall**21%
*“Easy connection”*
**Assembly/Installation**11%
*“setup the first time - no issues”*
**Quality-Overall**10%
*“The build quality is excellent”*
**Ease Of Use**7%
*“ease of use”*
**Compatibility-Overall**5%
*“It works seamlessly with Apple Homekit”*
**Value For Money**5%
*“Good price”*
**Brightness/Shine/Glow**4%
*“it's fun to be able to set the lighting in the living room just for movie night or reading”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Strength**3%
*“That said, this is a powerful device”*
**Efficiency**2%
*“Tried that is it worked flawlessly”*
### **What buyers complain about **
**Connectivity-Overall**23%
*“would regularly loose connection”*
**Functionality-Overall**9%
*“As of yet I'm not getting the results I expected”*
**Value For Money**9%
*“It is more expensive”*
**Assembly/Installation**7%
*“And terrible setup instructions”*
**Compatibility-Overall**5%
*“Did not pair with the items that I bought this to support”*
**Quality-Overall**5%
*“Poor quality”*
**Instructions/User Manual/Troubleshooting**5%
*“The user manual is very awful”*
**Durability**4%
*“permanently bricked this device”*
**Ease Of Use**3%
*“The interface is unnecessarily complicated”*
**Software/Application**2%
*“Bottom line: their own software can brick the hardware”*
### **Top return reasons **
**Connectivity-Overall**34%
**Compatibility-Overall**26%
**Functionality-Overall**11%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Defective Material/Parts**3%
**Assembly/Installation**3%
**Software/Application**1%
**Size-Overall**1%
## **Common questions**
- **Is smartthings profitable to sell on Amazon United States?**
- The niche generates $239K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the smartthings niche?**
- 8 brands and 38 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in smartthings?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Value For Money. The return rate is 5.3% — above our launch gate.
- **When does demand for smartthings peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the smartthings niche?**
- Listings span $24.96–$309.20; the average listing price is $118.04 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.
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