---
title: "Smartthings Plug — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/smartthings-plug"
last_updated: "2026-08-08T19:09:11.128Z"
locale: en
meta:
description: "Niche score 36/100 · $16K/yr market · 8K searches/yr · $27.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $16K/yr market · 8K searches/yr · $27.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smartthings Plug — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **smartthings plug**
**Skip it**
A small market ($16K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 19Conversion 75Competition 24Returns 42Price range 94Avg price 95Brand share 17Review moat 24Quality gap 50
**Avg price**
**Incredible****$27.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.41–$57.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****5,640**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$16K**
$16K/yr · 8K searches
According to Flapen's Amazon United States niche tracking, smartthings plug is a $16K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smartthings plug market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$20K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**3%**
- Tapo41% - Linkind35% - EIGHTREE6% - Kasa Smart6% - innr5% - THIRDREALITY3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/smartthings-plug/trend)
## **Top smartthings plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack**Linkind**$24.60**4.4★1,613 rev](https://www.amazon.com/dp/B0C36WXGP1) [2**TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)**Tapo**$25.37**4.5★3,330 rev](https://www.amazon.com/dp/B0D7FZ97T5) [3**Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Outlet 15A/1800W Max Smart Home Automation APP Remote Control Timer&Schedule 2.4G Wi-Fi Only 2 Pack**Linkind**$18.67**4.5★487 rev](https://www.amazon.com/dp/B0C371HB66) [4**EIGHTREE 15A Smart Plug Wi-Fi & Bluetooth Smart Outlet for High-Power Home Appliances Works with Alexa & Google Home Easy Setup Timer & Remote Control FCC & ETL Certified 2.4GHz Wi-Fi Only**EIGHTREE**$21.06**4.4★11,552 rev](https://www.amazon.com/dp/B0B2PFFDKF) [5**TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)**Tapo**$20.62**4.5★2,757 rev](https://www.amazon.com/dp/B0BXMNJDW3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings**SONOFF**$28.64**69 rev10mo ago](https://www.amazon.com/dp/B0FSZS357P) [**Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M**Tapo**$21.80**362 rev1y ago](https://www.amazon.com/dp/B0DLLQR3K7) [**TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)**Tapo**$29.45**580 rev1y ago](https://www.amazon.com/dp/B0DKG52WQ4) [**TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)**Tapo**$25.37**3,330 rev2y ago](https://www.amazon.com/dp/B0D7FZ97T5) [**Innr Zigbee Smart Plug Works with Philips Hue* Alexa and SmartThings Zigbee Repeater Energy Monitoring 4-Pack**innr**$57.55**75 rev2y ago](https://www.amazon.com/dp/B0CFVNL1P6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings**SONOFF**$28.64**4.5★**▲ 247%**](https://www.amazon.com/dp/B0FSZS357P) [**Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White**Kasa Smart**$14.41**4.5★**▲ 225%**](https://www.amazon.com/dp/B091FXQQMQ) [**Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M**Tapo**$21.80**4.5★**▲ 68%**](https://www.amazon.com/dp/B0DLLQR3K7) [**Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Outlet 15A/1800W Max Smart Home Automation APP Remote Control Timer&Schedule 2.4G Wi-Fi Only 2 Pack**Linkind**$18.67**4.5★**▲ 33%**](https://www.amazon.com/dp/B0C371HB66) [**Innr Zigbee Smart Plug Works with Philips Hue* Alexa and SmartThings Zigbee Repeater Energy Monitoring 4-Pack**innr**$57.55**4.1★**▲ 26%**](https://www.amazon.com/dp/B0CFVNL1P6)
**~~View all trending →~~**
## **What buyers say about smartthings plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**18%
*“No issues installing”*
**Socket/Port/Plug**11%
*“Great plug”*
**Connectivity-Overall**10%
*“No connectivity issues”*
**Ease Of Use**8%
*“Easy to use”*
**Quality-Overall**8%
*“Excellent product”*
**Value For Money**8%
*“They are affordable”*
**Compatibility-Overall**7%
*“Works great with Apple Home”*
**Efficiency**4%
*“works great for Christmas lights”*
**Advertised Vs Actual Product**3%
*“Performed as advertised”*
**Smart Assistant Support**3%
*“it also works on Google assistant”*
### **What buyers complain about **
**Connectivity-Overall**28%
*“Does not connect”*
**Functionality-Overall**9%
*“Did not work”*
**Durability**8%
*“One broke within a couple of months”*
**Assembly/Installation**6%
*“These were extremely difficult to install”*
**Socket/Port/Plug**5%
*“Missing Plug”*
**Quality-Overall**4%
*“Absolute garbage”*
**Value For Money**3%
*“Way underpriced for what you get”*
**Size-Overall**2%
*“Just Smaller”*
**Advertised Vs Actual Product**2%
*“Deceptive advertising”*
**Compatibility-Overall**2%
*“Not Compatible”*
### **Top return reasons **
**Connectivity-Overall**35%
**Compatibility-Overall**19%
**Functionality-Overall**13%
**Socket/Port/Plug**7%
**Size-Overall**5%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Assembly/Installation**3%
**Defective Material/Parts**2%
**Ease Of Use**1%
## **Common questions**
- **Is smartthings plug profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the smartthings plug niche?**
- 7 brands and 12 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in smartthings plug?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.6%.
- **When does demand for smartthings plug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the smartthings plug niche?**
- Listings span $14.41–$57.55; the average listing price is $27.19 (sweet spot $15–$100). The average incumbent carries 5,640 reviews — the moat a new listing must climb.
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