---
title: "Smart Wall Outlet — $134K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/smart-wall-outlet"
last_updated: "2026-08-08T13:56:01.922Z"
locale: en
meta:
description: "Niche score 32/100 · $134K/yr market · 102K searches/yr · $25.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $134K/yr market · 102K searches/yr · $25.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smart Wall Outlet — $134K/yr Amazon US Niche (2026) - Flapen"
---
# **smart wall outlet**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 18Conversion 60Competition 11Returns 36Price range 94Avg price 95Brand share 0Review moat 11Quality gap 35
**Avg price**
**Incredible****$25.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.41–$53.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$134K**
$134K/yr · 102K searches
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****29,047.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, smart wall outlet is a $134K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smart wall outlet market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$202K–$252K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Kasa Smart80% - Amazon Basics7% - Tapo6% - Geeni3% - GHome Smart3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/smart-wall-outlet/trend)
## **Top smart wall outlet search terms**
- **kasa smart outlet**35K/yr-23.7%8.3% conv. - **smart wall outlet**22K/yr-5.5%1.1% conv. - **kasa outlet**27K/yr-24.0%8.8% conv. - **smart receptacle**11K/yr-0.9%2.2% conv. - **wifi wall outlet**3K/yr-4.0%1.3% conv. - **smart receptacle outlet**3K/yr+19.3%2.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/smart-wall-outlet/search-terms)
## **Top smart wall outlet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$20K30%$40K45%$60K60%$80K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kasa Smart Plug KP200 In-Wall Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required Remote Control ETL Certified White 1 Pack**Kasa Smart**$19.24**4.6★7,748 rev](https://www.amazon.com/dp/B07N3CK3MM) [2**Kasa Smart Plug Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 4-Pack(EP10P4) White**Kasa Smart**$25.37**4.5★40,396 rev](https://www.amazon.com/dp/B091FXLMS8) [3**Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White**Kasa Smart**$14.41**4.5★40,396 rev](https://www.amazon.com/dp/B091FXQQMQ) [4**Amazon Basics Smart In-Wall Outlet Works with Alexa Only Individually Controlled Outlets Voice Control WiFi 15 Amps 2.4 GHz No Hub Required White**Amazon Basics**$17.67**4.4★1,413 rev](https://www.amazon.com/dp/B094YN5VZH) [5**Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M**Tapo**$21.80**4.5★362 rev](https://www.amazon.com/dp/B0DLLQR3K7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Geeni Smart WiFi in-Wall Outlet White 4 Pack 2 Smart Outlets per Plug Compatible with Alexa & Google Home Tamper Resistant Fire Resistant App & Voice Control Requires 2.4GHz WiFi**Geeni**$53.55**21 rev1y ago](https://www.amazon.com/dp/B0FCZJ48JV) [**Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M**Tapo**$21.80**362 rev1y ago](https://www.amazon.com/dp/B0DLLQR3K7) [**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed**GHome Smart**$25.47**4,148 rev2y ago](https://www.amazon.com/dp/B0D7ZWGXGP) [**Amazon Basics Smart In-Wall Outlet Works with Alexa Only Individually Controlled Outlets Voice Control WiFi 15 Amps 2.4 GHz No Hub Required White**Amazon Basics**$17.67**1,413 rev4y ago](https://www.amazon.com/dp/B094YN5VZH) [**Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White**Kasa Smart**$14.41**40,396 rev5y ago](https://www.amazon.com/dp/B091FXQQMQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed**GHome Smart**$25.47**4.4★**▲ 53%**](https://www.amazon.com/dp/B0D7ZWGXGP) [**Amazon Basics Smart In-Wall Outlet Works with Alexa Only Individually Controlled Outlets Voice Control WiFi 15 Amps 2.4 GHz No Hub Required White**Amazon Basics**$17.67**4.4★**▲ 26%**](https://www.amazon.com/dp/B094YN5VZH) [**Kasa Smart Plug KP200 In-Wall Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required Remote Control ETL Certified White 1 Pack**Kasa Smart**$19.24**4.6★**— 4%**](https://www.amazon.com/dp/B07N3CK3MM) [**Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M**Tapo**$21.80**4.5★**— 6%**](https://www.amazon.com/dp/B0DLLQR3K7) [**Geeni Smart WiFi in-Wall Outlet White 4 Pack 2 Smart Outlets per Plug Compatible with Alexa & Google Home Tamper Resistant Fire Resistant App & Voice Control Requires 2.4GHz WiFi**Geeni**$53.55**4.8★**— 6%**](https://www.amazon.com/dp/B0FCZJ48JV)
**~~View all trending →~~**
## **What buyers say about smart wall outlet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**23%
*“Easy Set-Up”*
**Ease Of Use**12%
*“Makes Life Easier”*
**Socket/Port/Plug**11%
*“The plug is great”*
**Connectivity-Overall**10%
*“Easy to connect”*
**Quality-Overall**7%
*“Reliable Product”*
**Value For Money**7%
*“They are affordable”*
**Advertised Vs Actual Product**4%
*“Work as advertised”*
**Efficiency**3%
*“Effective when working”*
**Alarm/Timer Accuracy**2%
*“Works well, with the ability to setup up timers and schedules”*
**Compatibility-Overall**2%
*“It paired fast”*
### **What buyers complain about **
**Connectivity-Overall**29%
*“Loses Connection”*
**Assembly/Installation**8%
*“Impossible to set up”*
**Durability**8%
*“Failed within 6 months”*
**Functionality-Overall**8%
*“It never worked”*
**Quality-Overall**6%
*“not good quality”*
**Socket/Port/Plug**5%
*“One socket turns itself on and off”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions confusing”*
**Value For Money**4%
*“This product is too expensive”*
**Ease Of Use**2%
*“its hard to reach”*
**Size-Overall**2%
*“Just Smaller”*
### **Top return reasons **
**Connectivity-Overall**36%
**Compatibility-Overall**16%
**Functionality-Overall**12%
**Size-Overall**8%
**Socket/Port/Plug**7%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Assembly/Installation**3%
**Defective Material/Parts**3%
**Product Condition**1%
## **Common questions**
- **Is smart wall outlet profitable to sell on Amazon United States?**
- The niche generates $134K/yr across 9 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (32/100).
- **How competitive is the smart wall outlet niche?**
- 5 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in smart wall outlet?**
- Top complaints mined from reviews: Connectivity-Overall, Assembly/Installation, Durability. The return rate is 4.1%.
- **When does demand for smart wall outlet peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the smart wall outlet niche?**
- Listings span $14.41–$53.55; the average listing price is $25.22 (sweet spot $15–$100). The average incumbent carries 29,047 reviews — the moat a new listing must climb.
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