---
title: "Smart Plug — $6.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/smart-plug"
last_updated: "2026-08-06T16:16:20.031Z"
locale: en
meta:
description: "Niche score 55/100 · $6.7M/yr market · 4.8M searches/yr. A deep review moat (22,572 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $6.7M/yr market · 4.8M searches/yr. A deep review moat (22,572 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Smart Plug — $6.7M/yr Amazon US Niche (2026) - Flapen"
---
# **smart plug**
**Worth a look**
Shows a $6.7M/yr market, but a deep review moat (22,572 avg reviews) keeps it on the watch list.
Market size 99Growth 27Conversion 73Competition 58Returns 40Price range 77Avg price 89Brand share 30Review moat 15Quality gap 43
**Market size**
**Incredible****$6.7M**
$6.7M/yr · 4.8M searches
**Avg price**
**Great****$20.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.11–$35.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****22,572.09**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, smart plug is a $6.7M/yr Amazon United States market (4.8M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smart plug market data**
- **Units sold / yr**
- **400K–500K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$8.3M–$10.4M**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 97%
**Open market**
**7%**
- Amazon Basics31% - Kasa Smart19% - GHome Smart18% - Govee12% - EIGHTREE7% - Linkind6% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
500K300KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/smart-plug/trend)
## **Top smart plug search terms**
- **smart plug**2.0M/yr+4.7%4.9% conv. - **smart outlet**328K/yr+2.4%3.2% conv. - **smart plugs**331K/yr+12.1%4.5% conv. - **alexa smart plugs**387K/yr-12.2%6.7% conv. - **smart plugs that work with alexa**345K/yr-8.7%7.4% conv. - **amazon smart plug**255K/yr+9.4%5.2% conv. - **govee smart plug**143K/yr-9.3%6.4% conv. - **alexa plug**143K/yr-0.5%6.0% conv. - **smart plug outlet**119K/yr+1.5%3.3% conv. - **smart outlet plug**104K/yr+12.0%4.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/smart-plug/search-terms)
## **Top smart plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$336K10%$672K15%$1.0M20%$1.3M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Smart Plug Works with Alexa Only Voice Control Remote APP Control Schedule Compact Design Versatile 2.4 GHz Wi-Fi No Hub Required 4-Pack White**Amazon Basics**$25.16**4.5★7,993 rev](https://www.amazon.com/dp/B0CL9D9HM4) [2**Govee Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4G WiFi Only 4 Pack**Govee**$26.38**4.5★13,726 rev](https://www.amazon.com/dp/B08731J1L4) [3**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed**GHome Smart**$25.47**4.4★4,148 rev](https://www.amazon.com/dp/B0D7ZWGXGP) [4**Amazon Basics Smart Plug with Timer Function Voice Control WiFi 2.4 GHz APP Control Schedule Works with Alexa Only No Hub Required White**Amazon Basics**$10.21**4.5★7,993 rev](https://www.amazon.com/dp/B0CL9C4PYT) [5**Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack**Linkind**$24.60**4.4★1,613 rev](https://www.amazon.com/dp/B0C36WXGP1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Smart Plug with Timer Function Voice Control WiFi 2.4 GHz APP Control Schedule Works with Alexa Only No Hub Required White**Amazon Basics**$10.21**7,993 rev1y ago](https://www.amazon.com/dp/B0CL9C4PYT) [**Amazon Basics Smart Plug with Timer Function Voice Control WiFi Outlet Works with Alexa Only Schedule APP Control 2.4 GHz Wi-Fi No Hub Required 2-Pack White**Amazon Basics**$13.22**7,993 rev1y ago](https://www.amazon.com/dp/B0CL9CG87N) [**Amazon Basics Smart Plug Works with Alexa Only Voice Control Remote APP Control Schedule Compact Design Versatile 2.4 GHz Wi-Fi No Hub Required 4-Pack White**Amazon Basics**$25.16**7,993 rev2y ago](https://www.amazon.com/dp/B0CL9D9HM4) [**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed**GHome Smart**$25.47**4,148 rev2y ago](https://www.amazon.com/dp/B0D7ZWGXGP) [**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White**GHome Smart**$9.72**4,148 rev2y ago](https://www.amazon.com/dp/B0D7ZXYPRL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KTMC Smart Plug 4 Pack Alexa & Google Home Compatible No Hub Required Remote Control ETL Certified**KTMC**$19.95**4.4★**▲ 252%**](https://www.amazon.com/dp/B07QR9KRJL) [**Amazon Basics Smart Plug with Timer Function Voice Control WiFi 2.4 GHz APP Control Schedule Works with Alexa Only No Hub Required White**Amazon Basics**$10.21**4.5★**▲ 216%**](https://www.amazon.com/dp/B0CL9C4PYT) [**Sylvania WiFi Smart Plug Voice Control Compatible with Alexa and Google Home Timer On/Off White - 4 Pack (75703)**LEDVANCE**$15.58**4.3★**▲ 116%**](https://www.amazon.com/dp/B08NL3CJD6) [**GHome Smart Plug Outlet Extender USB Wall Charger with 3 Individual Smart Outlets and 3 Smart USB Ports Works with Alexa Google Home WiFi Power Strip for APP Control 15A/1800W**GHome Smart**$23.14**4.5★**▲ 105%**](https://www.amazon.com/dp/B0B9WQL3FD) [**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White**GHome Smart**$9.72**4.4★**▲ 60%**](https://www.amazon.com/dp/B0D7ZXYPRL)
**~~View all trending →~~**
## **What buyers say about smart plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**22%
*“Easy Set-Up”*
**Socket/Port/Plug**12%
*“Great plug”*
**Ease Of Use**11%
*“Easy Peezy”*
**Quality-Overall**9%
*“Good hardware”*
**Connectivity-Overall**8%
*“Connects easily”*
**Value For Money**7%
*“They are affordable”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Compatibility-Overall**4%
*“Compatible”*
**Efficiency**3%
*“Effective when working”*
**Alarm/Timer Accuracy**2%
*“timer feature is great”*
### **What buyers complain about **
**Connectivity-Overall**27%
*“Impossible to connect”*
**Functionality-Overall**12%
*“DONT WORK”*
**Durability**9%
*“did not last”*
**Assembly/Installation**7%
*“Crazy hard to install”*
**Quality-Overall**6%
*“Low quality”*
**Socket/Port/Plug**5%
*“Missing Plug”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions are poor”*
**Value For Money**3%
*“A bit pricey”*
**Ease Of Use**3%
*“Not user friendly”*
**Compatibility-Overall**2%
*“Compatibility issues”*
### **Top return reasons **
**Connectivity-Overall**38%
**Compatibility-Overall**17%
**Functionality-Overall**12%
**Socket/Port/Plug**8%
**Size-Overall**6%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Assembly/Installation**3%
**Defective Material/Parts**2%
**Ease Of Use**1%
## **Common questions**
- **Is smart plug profitable to sell on Amazon United States?**
- The niche generates $6.7M/yr across 23 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the smart plug niche?**
- 9 brands and 26 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in smart plug?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.8%.
- **When does demand for smart plug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the smart plug niche?**
- Listings span $9.11–$35.09; the average listing price is $20.77 (sweet spot $15–$100). The average incumbent carries 22,572 reviews — the moat a new listing must climb.
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