---
title: "Smart Lock — $13.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/smart-lock"
last_updated: "2026-08-05T21:24:43.891Z"
locale: en
meta:
description: "Niche score 58/100 · $13.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $13.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Smart Lock — $13.6M/yr Amazon US Niche (2026) - Flapen"
---
# **smart lock**
**Worth a look**
Shows a $13.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 26Conversion 29Competition 85Returns 22Price range 27Avg price 82Brand share 74Review moat 34Quality gap 68
**Market size**
**Incredible****$13.6M**
$13.6M/yr · 7.5M searches
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$79.61**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,121.09**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$10.00–$329.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, smart lock is a $13.6M/yr Amazon United States market (7.5M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smart lock market data**
- **Units sold / yr**
- **150K–200K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$11.9M–$15.9M**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**146**
**Top-5 brand share**
**61%**
Top 20: 92%
**Top-5 click share**
**30%**
Top 20: 60%
**Open market**
**34%**
- TEEHO15% - PHILIPS15% - Veise14% - eufy Security12% - SCHLAGE6% - Yamiry5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
300K200KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/smart-lock/trend)
## **Top smart lock search terms**
- **smart lock**1.1M/yr+9.2%0.9% conv. - **keyless entry door lock**1.0M/yr+0.6%1.3% conv. - **deadbolt lock**686K/yr-4.6%2.6% conv. - **smart door lock**703K/yr+0.1%0.8% conv. - **fingerprint door lock**690K/yr-4.4%1.7% conv. - **smart locks for front door**582K/yr+0.2%0.9% conv. - **cerraduras inteligentes para puertas**520K/yr-8.6%0.4% conv. - **keypad deadbolt**326K/yr+1.1%2.4% conv. - **electronic door lock**295K/yr-3.0%1.4% conv. - **deadbolt smart lock**256K/yr+5.5%2.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/smart-lock/search-terms)
## **Top smart lock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$272K4%$545K6%$817K8%$1.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TEEHO TE001 Keyless Entry Door Lock with Keypad - Smart Deadbolt Lock for Front Door with 2 Keys - Auto Lock - Easy Installation - Matte Black**TEEHO**$34.96**4.6★23,855 rev](https://www.amazon.com/dp/B09P56Z4JC) [2**Philips Wi-Fi Door Lock WiFi Smart Lock Keyless Entry Deadbolt for Front Door Compatible with Alexa & Google Assistant Remote Control Built-in WiFi APP Fingerprint Passcode Unlock Auto Locking**PHILIPS**$86.83**4.4★938 rev](https://www.amazon.com/dp/B0F5QKCD3S) [3**eufy Security Smart Lock C220 Fingerprint Keyless Entry Door Lock Built-in Wi-Fi App Remote Control Front Door Smart Lock Deadbolt 8Months Battery Reliable Power IP53 Waterproof BHMA Grade 3**eufy Security**$98.25**4.3★3,892 rev](https://www.amazon.com/dp/B0C7C69FPS) [4**Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt**PHILIPS**$118.06**4.5★634 rev](https://www.amazon.com/dp/B0F61WG9F2) [5**TEEHO TE001 Keyless Entry Door Lock with Keypad - Smart Deadbolt Lock for Front Door with 2 Keys - Auto Lock - Easy Installation - Satin Nickel**TEEHO**$34.85**4.6★23,855 rev](https://www.amazon.com/dp/B09P54CLDQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ULTRALOQ Bolt SE Smart Lock Built-in Wi-Fi Matter Over Thread Works with Apple Home Alexa Google 7-in-1 Keyless Entry Deadbolt with Fingerprint ID App Keypad Remote Control 18 Months Battery**ULTRALOQ**$84.94**10,235 rev9mo ago](https://www.amazon.com/dp/B0FQC6VCDW) [**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**237 rev10mo ago](https://www.amazon.com/dp/B0FSTD7GGW) [**Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt**PHILIPS**$118.06**634 rev1y ago](https://www.amazon.com/dp/B0F61WG9F2) [**Philips Wi-Fi Door Lock WiFi Smart Lock Keyless Entry Deadbolt for Front Door Compatible with Alexa & Google Assistant Remote Control Built-in WiFi APP Fingerprint Passcode Unlock Auto Locking**PHILIPS**$86.83**938 rev1y ago](https://www.amazon.com/dp/B0F5QKCD3S) [**eufy Security Smart Lock FamiLock S3 Max with Palm Vein Recognition Keyless Entry Front Door Lock Wi-Fi Keypad Deadbolt+ 2K HDR Doorbell Camera 16GB Builtin Storage BHMA 1 Rear Lock Video Screen**eufy Security**$298.99**468 rev1y ago](https://www.amazon.com/dp/B0DTHMFMKP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**4.5★**▲ 292%**](https://www.amazon.com/dp/B0FSTD7GGW) [**Veise VE017 Fingerprint Smart Door Lock App Control 8-in-1 Keyless Entry Auto Lock Emergency Power Port Electronic Touchscreen Keypad Biometric Smart Locks for Front Door Matte Black**Veise**$49.15**4.4★**▲ 137%**](https://www.amazon.com/dp/B0DCJYTLFX) [**ULTRALOQ Bolt SE Smart Lock Built-in Wi-Fi Matter Over Thread Works with Apple Home Alexa Google 7-in-1 Keyless Entry Deadbolt with Fingerprint ID App Keypad Remote Control 18 Months Battery**ULTRALOQ**$84.94**4.3★**▲ 112%**](https://www.amazon.com/dp/B0FQC6VCDW) [**Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt**PHILIPS**$118.06**4.5★**▲ 93%**](https://www.amazon.com/dp/B0F61WG9F2) [**Veise VE06-L Smart Locks with 2 Lever Handle Set App Control Keyless Entry Deadbolt for Front Door Electronic Digital Touchscreen Keypad Auto Lock Waterproof Easy Installation Matte Black**Veise**$80.28**4.4★**▲ 61%**](https://www.amazon.com/dp/B0CWTSNYC7)
**~~View all trending →~~**
## **What buyers say about smart lock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Locking Mechanism**24%
*“Smart Lock”*
**Assembly/Installation**24%
*“easy to put together”*
**Quality-Overall**10%
*“Build quality is great”*
**Ease Of Use**7%
*“Easy to open”*
**Value For Money**6%
*“they are affordable”*
**Security**4%
*“Good Security”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Efficiency**2%
*“WORKS GREAT”*
**Battery Life**2%
*“Battery lasts a long time”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions are perfect”*
### **What buyers complain about **
**Locking Mechanism**15%
*“bad lock”*
**Durability**11%
*“Broke after a month”*
**Functionality-Overall**8%
*“DOESNT WORK”*
**Quality-Overall**8%
*“Cheap quality”*
**Battery Life**8%
*“Bad battery life”*
**Connectivity-Overall**6%
*“Doesn't stay connected”*
**Assembly/Installation**5%
*“A little hard to assemble”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions are UNCLEAR”*
**Value For Money**3%
*“they are not cheap”*
**Ease Of Use**3%
*“hard to open”*
### **Top return reasons **
**Size-Overall**22%
**Locking Mechanism**16%
**Functionality-Overall**13%
**Compatibility-Overall**7%
**Defective Material/Parts**6%
**Connectivity-Overall**6%
**Value For Money**5%
**Mechanism Issues**4%
**Color**3%
**Assembly/Installation**3%
## **Common questions**
- **Is smart lock profitable to sell on Amazon United States?**
- The niche generates $13.6M/yr across 86 tracked products. 19 of 20 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the smart lock niche?**
- 35 brands and 146 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in smart lock?**
- Top complaints mined from reviews: Locking Mechanism, Durability, Functionality-Overall. The return rate is 5.8% — above our launch gate.
- **When does demand for smart lock peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the smart lock niche?**
- Listings span $10.00–$329.98; the average listing price is $79.61 (sweet spot $15–$100). The average incumbent carries 3,121 reviews — the moat a new listing must climb.
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