---
title: "Trend — smart light bulbs - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/smart-light-bulbs/trend"
last_updated: "2026-08-08T14:40:58.695Z"
locale: en
meta:
  description: "Niche score 57/100 · $5.9M/yr market · 4.4M searches/yr · $26.42 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $5.9M/yr market · 4.4M searches/yr · $26.42 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — smart light bulbs - Flapen"
---

# **smart light bulbs**

**Launch it**

A $5.9M/yr market growing +5.6% this quarter with returns at 2.9% — clears our launch bar.

Market size 98Growth 32Conversion 59Competition 50Returns 52Price range 83Avg price 95Brand share 36Review moat 23Quality gap 55

**Market size**

**Incredible****$5.9M**

$5.9M/yr · 4.4M searches

**Avg price**

**Incredible****$26.42**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.72–$61.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+5.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,570.48**

avg incumbent reviews — the moat a new listing must climb

## Trend