---
title: "Smart Flood Light — $183K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/smart-flood-light"
last_updated: "2026-08-08T13:55:59.141Z"
locale: en
meta:
description: "Niche score 40/100 · $183K/yr market · 216K searches/yr · $45.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $183K/yr market · 216K searches/yr · $45.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smart Flood Light — $183K/yr Amazon US Niche (2026) - Flapen"
---
# **smart flood light**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 34Conversion 23Competition 33Returns 20Price range 94Avg price 95Brand share 5Review moat 55Quality gap 75
**Avg price**
**Incredible****$45.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.34–$73.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,306.62**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$183K**
$183K/yr · 216K searches
**Growth**
**Okay****+7.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, smart flood light is a $183K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smart flood light market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$228K–$274K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#392**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 99%
**Open market**
**0%**
- Ring74% - Onforu16% - Govee4% - Linkind3% - Feit Electric2% - Meloght2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.
12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/smart-flood-light/trend)
## **Top smart flood light search terms**
- **smart flood light**29K/yr-9.3%0.8% conv. - **ring smart lighting**31K/yr-17.1%0.7% conv. - **ring outdoor light**24K/yr+5.4%0.8% conv. - **ring motion light**22K/yr+17.9%0.7% conv. - **smart outdoor flood light**9K/yr+47.4%0.4% conv. - **ring lights outdoor**12K/yr+15.8%0.9% conv. - **ring security light**11K/yr+20.4%0.3% conv. - **ring lighting**10K/yr+6.0%0.2% conv. - **wifi flood light**8K/yr+24.1%0.3% conv. - **ring outdoor lights**8K/yr+13.6%1.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/smart-flood-light/search-terms)
## **Top smart flood light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$37K30%$55K40%$73K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ring Pathlight Battery Motion-activated pathlight bright LEDs works with Amazon Sidewalk Black**Ring**$28.67**4.5★2,852 rev](https://www.amazon.com/dp/B07KXPDML3) [2**Ring Floodlight Wired Motion-activated floodlight bright LEDs works with Amazon Sidewalk White**Ring**$66.82**4.4★3,803 rev](https://www.amazon.com/dp/B07KXPYHDS) [3**Ring Floodlight Wired Motion-activated floodlight bright LEDs works with Amazon Sidewalk Black**Ring**$67.02**4.4★3,803 rev](https://www.amazon.com/dp/B07KXBX65H) [4**Ring Solar Steplight Motion-activated steplight bright LEDs works with Amazon Sidewalk Black**Ring**$28.59**4.3★1,568 rev](https://www.amazon.com/dp/B07YPB5JYM) [5**Ring A19 Smart LED Bulb Energy-efficient with 800 lumens of white light works with Amazon Sidewalk White**Ring**$14.34**4.4★8,826 rev](https://www.amazon.com/dp/B07YP9VK7Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Onforu 65W Smart Outdoor Security Lights with Motion Sensor WiFi APP Control Compatible with Alexa & Google Assistant 6500LM Dimmable LED Flood Light 2500K-6500K 3 Adjustable Heads Black**Onforu**$65.72**19 rev1mo ago](https://www.amazon.com/dp/B0GTV1V62L) [**Onforu 32W 3200LM Smart Outdoor Security Light WiFi Motion Sensor Flood Light with App Control Compatible with Alexa Hardwired 2-Head LED Flood Light 2700K-6500K IP65 Waterproof White**Onforu**$35.10**32 rev2mo ago](https://www.amazon.com/dp/B0GGGRR6H3) [**Onforu 32W 3200LM Smart Outdoor Security Light WiFi Motion Sensor Flood Light with App Control Compatible with Alexa Hardwired 2-Head LED Flood Light 2700K-6500K IP65 Waterproof Black**Onforu**$36.26**32 rev2mo ago](https://www.amazon.com/dp/B0GGH28PTY) [**Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack**Govee**$50.03**56 rev2mo ago](https://www.amazon.com/dp/B0GMP6W3NC) [**Onforu 100W Smart Flood Lights Outdoor 3 Adjustable Heads 9000LM Dimmable Hardwired Security Light WiFi Alexa Control Floodlight 2700K-6500K Tunable**Onforu**$58.10**37 rev5mo ago](https://www.amazon.com/dp/B0FX9YFSHQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Onforu 65W Smart Outdoor Security Lights with Motion Sensor WiFi APP Control Compatible with Alexa & Google Assistant 6500LM Dimmable LED Flood Light 2500K-6500K 3 Adjustable Heads Black**Onforu**$65.72**4.9★**▲ 364%**](https://www.amazon.com/dp/B0GTV1V62L) [**Onforu 32W 3200LM Smart Outdoor Security Light WiFi Motion Sensor Flood Light with App Control Compatible with Alexa Hardwired 2-Head LED Flood Light 2700K-6500K IP65 Waterproof White**Onforu**$35.10**4.2★**▲ 361%**](https://www.amazon.com/dp/B0GGGRR6H3) [**Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack**Govee**$50.03**4.2★**▲ 361%**](https://www.amazon.com/dp/B0GMP6W3NC) [**Onforu 32W 3200LM Smart Outdoor Security Light WiFi Motion Sensor Flood Light with App Control Compatible with Alexa Hardwired 2-Head LED Flood Light 2700K-6500K IP65 Waterproof Black**Onforu**$36.26**4.2★**▲ 356%**](https://www.amazon.com/dp/B0GGH28PTY) [**Meloght 120W Smart Flood Light Outdoor 12000lm Motion Sensor Outdoor Lights WiFi Alexa Floodlight APP Control 2700K-6500K Motion Lights for Outside IP65 Waterproof LED Security Light Black**Meloght**$73.00**4.7★**▲ 222%**](https://www.amazon.com/dp/B0FDK5VCJV)
**~~View all trending →~~**
## **What buyers say about smart flood light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**30%
*“Very bright”*
**Assembly/Installation**11%
*“Easy setup”*
**Color**7%
*“The colors are bright”*
**Quality-Overall**6%
*“The build quality feels solid”*
**Ease Of Use**4%
*“the process is straightforward”*
**Value For Money**4%
*“is very affordable”*
**Motion Detection**4%
*“The motion detection has been responsive so far”*
**Connectivity-Overall**3%
*“we've had no issues at all with connecting them”*
**Security**3%
*“making it perfect for security”*
**Smart Assistant Support**2%
*“Integrating these with home assistant actually saves me money”*
### **What buyers complain about **
**Connectivity-Overall**14%
*“others lost connection”*
**Assembly/Installation**7%
*“Hard to install”*
**Value For Money**6%
*“a bit overpriced”*
**Bulb Flicker/Dimming/Color**5%
*“I cannot get the bulb to illuminate”*
**Functionality-Overall**4%
*“Doesnt work”*
**Durability**4%
*“the lights were not as durable as I had hoped”*
**Brightness/Shine/Glow**3%
*“its not 1% of brightness”*
**Advertised Vs Actual Product**3%
*“I was a little worried that this wouldn't stand up to the description”*
**Quality-Overall**3%
*“The build quality seems poor”*
**Water Resistance**3%
*“They are not waterproof”*
### **Top return reasons **
**Size-Overall**29%
**Bulb Flicker/Dimming/Color**16%
**Connectivity-Overall**12%
**Compatibility-Overall**11%
**Brightness/Shine/Glow**7%
**Functionality-Overall**6%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Color**2%
## **Common questions**
- **Is smart flood light profitable to sell on Amazon United States?**
- The niche generates $183K/yr across 21 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the smart flood light niche?**
- 6 brands and 32 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in smart flood light?**
- Top complaints mined from reviews: Connectivity-Overall, Assembly/Installation, Value For Money. The return rate is 6.5% — above our launch gate.
- **When does demand for smart flood light peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the smart flood light niche?**
- Listings span $14.34–$73.00; the average listing price is $45.62 (sweet spot $15–$100). The average incumbent carries 1,307 reviews — the moat a new listing must climb.
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