---
title: "Smart Flood Light Bulb — $617K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/smart-flood-light-bulb"
last_updated: "2026-08-08T13:53:09.514Z"
locale: en
meta:
description: "Niche score 48/100 · $617K/yr market · 232K searches/yr · $64.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $617K/yr market · 232K searches/yr · $64.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smart Flood Light Bulb — $617K/yr Amazon US Niche (2026) - Flapen"
---
# **smart flood light bulb**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 39Conversion 51Competition 46Returns 20Price range 57Avg price 88Brand share 11Review moat 72Quality gap 62
**Avg price**
**Great****$64.89**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****635.35**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$617K**
$617K/yr · 232K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$9.58–$158.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, smart flood light bulb is a $617K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smart flood light bulb market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$811K–$973K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#547**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **87%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**108**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**3%**
- Govee69% - Philips Hue16% - Linkind6% - Feit Electric2% - LEDVANCE2% - Cync1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/smart-flood-light-bulb/trend)
## **Top smart flood light bulb search terms**
- **govee flood light**43K/yr+16.5%4.3% conv. - **smart flood light bulb**21K/yr+22.5%1.9% conv. - **govee flood lights**24K/yr+22.3%4.5% conv. - **br30 smart bulb**17K/yr-9.8%3.3% conv. - **smart flood light bulb outdoor**8K/yr+71.4%1.3% conv. - **govee br30**14K/yr+12.1%7.7% conv. - **hue br30**14K/yr+0.4%8.2% conv. - **philips hue br30**11K/yr-3.8%6.2% conv. - **smart outdoor flood light bulb**7K/yr+30.6%0.9% conv. - **govee outdoor floodlights**6K/yr-6.8%4.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/smart-flood-light-bulb/search-terms)
## **Top smart flood light bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$31K10%$62K15%$93K20%$123K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Govee Outdoor Flood Lights 2 RGBIC IP66 Wired 4 Pack**Govee**$101.16**4.3★457 rev](https://www.amazon.com/dp/B0DDLBD3FJ) [2**Govee BR30 Smart Light Bulbs 850 LM RGBWW E26 Base 4 Pack**Govee**$39.22**4.6★532 rev](https://www.amazon.com/dp/B0DLB25ZF8) [3**Govee Smart Light Bulbs 1200 Lumens Dimmable BR30 Bulbs RGBWW Color Changing Light Bulb Flood Light Bulbs Work with Alexa Google Assistant WiFi & Bluetooth LED Bulbs Music Sync 2 Pack**Govee**$34.56**4.6★1,442 rev](https://www.amazon.com/dp/B0C7QGM3D8) [4**Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack**Govee**$50.03**4.2★56 rev](https://www.amazon.com/dp/B0GMP6W3NC) [5**Linkind Matter BR30 Smart Light Bulbs Alexa/Apple/Google Home 4 Pack**Linkind**$28.78**4.4★543 rev](https://www.amazon.com/dp/B0BJTFQKB9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Govee Outdoor Wall Flood Light 3000LM RGBWW 6500K IP65 PIR Motion Sensor**Govee**$97.18**11 rev2w ago](https://www.amazon.com/dp/B0GFH5VX4Q) [**Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack**Govee**$50.03**56 rev2mo ago](https://www.amazon.com/dp/B0GMP6W3NC) [**Govee Outdoor Spotlights Lite 4 Pack IP67 Waterproof Spotlights APP WiFi**Govee**$81.91**82 rev3mo ago](https://www.amazon.com/dp/B0GFVZWSGW) [**Lightinginside Smart Light Bulbs 1100LM BR30 RGBCW Color Changing 4PCS**Lightinginside**$32.42**91 rev10mo ago](https://www.amazon.com/dp/B0F6C8YXLK) [**PHILIPS Hue Essential Smart LED BR30 Bulb 2-Pack White and Color Ambiance E26 7.2W 2200K-6500K 650 Lumens Dimmable LED Bulbs Works with Alexa Google Assistant Apple Home**Philips Hue**$32.92**143 rev10mo ago](https://www.amazon.com/dp/B0FMGZD8XT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Govee Outdoor Wall Flood Light 3000LM RGBWW 6500K IP65 PIR Motion Sensor**Govee**$97.18**4.8★**▲ 493%**](https://www.amazon.com/dp/B0GFH5VX4Q) [**Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack**Govee**$50.03**4.2★**▲ 487%**](https://www.amazon.com/dp/B0GMP6W3NC) [**Govee Outdoor Spotlights Lite 4 Pack IP67 Waterproof Spotlights APP WiFi**Govee**$81.91**4.0★**▲ 457%**](https://www.amazon.com/dp/B0GFVZWSGW) [**Feit Electric PAR38/RGBW/CA/AG 90 Watt Equiv 2.4 GHz WiFi Only No Hub Required Color Changing and Tunable White**Feit Electric**$14.74**4.1★**▲ 107%**](https://www.amazon.com/dp/B07ZWSY2S6) [**Lightinginside Smart Light Bulbs 1100LM BR30 RGBCW Color Changing 4PCS**Lightinginside**$32.42**4.4★**▲ 98%**](https://www.amazon.com/dp/B0F6C8YXLK)
**~~View all trending →~~**
## **What buyers say about smart flood light bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**31%
*“These are bright”*
**Assembly/Installation**11%
*“Easy setup”*
**Color**11%
*“Vibrant colors”*
**Quality-Overall**9%
*“High quality and easy to set up/ look great”*
**Value For Money**5%
*“Worth the money”*
**Ease Of Use**4%
*“easy to use”*
**Connectivity-Overall**3%
*“Connectivity is good”*
**Design-Overall**2%
*“Top notch construction”*
**Advertised Vs Actual Product**2%
*“As described”*
**Smart Assistant Support**2%
*“Google Assistant makes it even better”*
### **What buyers complain about **
**Durability**17%
*“Dont last”*
**Connectivity-Overall**14%
*“Not able to connect”*
**Quality-Overall**8%
*“Low Quality Product”*
**Brightness/Shine/Glow**7%
*“its not 1% of brightness”*
**Functionality-Overall**6%
*“stopped working”*
**Value For Money**5%
*“Yes, they are a bit more expensive than other brands,”*
**Color**4%
*“The colors are weak”*
**Water Resistance**4%
*“It doesn't seem truly waterproof”*
**Bulb Flicker/Dimming/Color**3%
*“They all start flickering within the week”*
**Assembly/Installation**3%
*“Set up is a mess”*
### **Top return reasons **
**Size-Overall**25%
**Bulb Flicker/Dimming/Color**17%
**Connectivity-Overall**12%
**Functionality-Overall**8%
**Compatibility-Overall**8%
**Brightness/Shine/Glow**7%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Product Condition**2%
## **Common questions**
- **Is smart flood light bulb profitable to sell on Amazon United States?**
- The niche generates $617K/yr across 23 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the smart flood light bulb niche?**
- 9 brands and 108 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in smart flood light bulb?**
- Top complaints mined from reviews: Durability, Connectivity-Overall, Quality-Overall. The return rate is 6.3% — above our launch gate.
- **When does demand for smart flood light bulb peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the smart flood light bulb niche?**
- Listings span $9.58–$158.79; the average listing price is $64.89 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.
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