---
title: "Smart Dimmer Switch — $731K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/smart-dimmer-switch"
last_updated: "2026-08-08T15:17:19.690Z"
locale: en
meta:
description: "Niche score 41/100 · $731K/yr market · 480K searches/yr · $33.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $731K/yr market · 480K searches/yr · $33.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smart Dimmer Switch — $731K/yr Amazon US Niche (2026) - Flapen"
---
# **smart dimmer switch**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 70Growth 21Conversion 55Competition 36Returns 14Price range 93Avg price 95Brand share 6Review moat 24Quality gap 45
**Avg price**
**Incredible****$33.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.36–$66.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$731K**
$731K/yr · 480K searches
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,046.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, smart dimmer switch is a $731K/yr Amazon United States market (480K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smart dimmer switch market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1000K–$1.3M**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Kasa Smart58% - Tapo16% - Leviton11% - Amazon Basics9% - GHome Smart3% - TREATLIFE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/smart-dimmer-switch/trend)
## **Top smart dimmer switch search terms**
- **smart dimmer switch**107K/yr-3.2%3.0% conv. - **kasa dimmer switch**61K/yr-2.1%12.0% conv. - **smart switch dimmer**39K/yr-16.4%2.3% conv. - **smart dimmer**37K/yr-12.5%1.7% conv. - **kasa smart switch dimmer**40K/yr-39.4%10.2% conv. - **smart light switch dimmer**24K/yr+10.2%1.7% conv. - **smart dimmer light switch**32K/yr-34.1%2.1% conv. - **kasa smart dimmer switch**17K/yr+17.7%8.1% conv. - **kasa dimmer**27K/yr-18.6%7.9% conv. - **wifi dimmer switch**15K/yr-20.9%2.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/smart-dimmer-switch/search-terms)
## **Top smart dimmer switch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$73K20%$146K30%$219K40%$293K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kasa Smart Dimmer Switch HS220 Single Pole Needs Neutral Wire 2.4GHz Wi-Fi Light Switch Works with Alexa and Google Home UL Certified No Hub Required 1 Pack**Kasa Smart**$16.55**4.6★34,874 rev](https://www.amazon.com/dp/B079775ZZQ) [2**Kasa Smart Dimmer Switch HS220P3 Single Pole Needs Neutral Wire 2.4GHz Wi-Fi Light Switch Works with Alexa and Google Home UL Certified No Hub Required 3-Pack**Kasa Smart**$44.59**4.6★34,874 rev](https://www.amazon.com/dp/B07HGSCXB6) [3**Amazon Basics Smart Dimmer Switch Single Pole Works with Alexa Only Voice Control 2.4 GHz Wi-Fi No Hub Required Neutral Wire Required White**Amazon Basics**$18.15**4.2★1,459 rev](https://www.amazon.com/dp/B095X5H16X) [4**TP-Link Tapo Matter Smart Dimmer Switch: Voice Control w/Siri Alexa & Google Assistant UL Certified Timer & Schedule Easy Guided Install Neutral Wire Required Single Pole Tapo S505D(2-Pack)**Tapo**$26.21**4.6★758 rev](https://www.amazon.com/dp/B0CBNXTBSY) [5**Leviton Decora Smart Dimmer Switch Wi-Fi Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wired or Wire-Free 3-Way Neutral Wire Required D36HD-1RW White**Leviton**$33.29**4.7★78 rev](https://www.amazon.com/dp/B000U3I4VE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Leviton Decora Smart Dimmer Switch Wi-Fi Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wired or Wire-Free 3-Way Neutral Wire Required D36HD-1RW White**Leviton**$33.29**78 rev3mo ago](https://www.amazon.com/dp/B000U3I4VE) [**Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White**Leviton**$30.52**81 rev3mo ago](https://www.amazon.com/dp/B0GR1TR26Y) [**GHome Smart Dimmer Switch Single Pole 2.4GHz WiFi Dimmer Light Switch Works with Alexa and Google Home Voice & APP Remote Control | Timer & Schedule | UL FCC Certified Neutral Wire Required 3 PCS**GHome Smart**$45.64**267 rev1y ago](https://www.amazon.com/dp/B0FJQ9MDLJ) [**TP-Link Tapo Smart Dimmer Switch Single Pole Neutral Wire Required 2.4GHz Wi-Fi Light Switch Compatible with Alexa and Google Home UL Certified No Hub Required White Tapo S500D(4-Pack)**Tapo**$47.22**379 rev1y ago](https://www.amazon.com/dp/B0DHYJKVX9) [**Kasa Smart Dimmer Switch HS220 Single Pole Needs Neutral Wire 2.4GHz Wi-Fi Light Switch Compatible with Alexa and Google Home UL Certified No Hub Required Black**Kasa Smart**$17.21**302 rev1y ago](https://www.amazon.com/dp/B0DG6G2SGZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leviton Decora Smart Dimmer Switch Wi-Fi Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wired or Wire-Free 3-Way Neutral Wire Required D36HD-1RW White**Leviton**$33.29**4.7★**▲ 355%**](https://www.amazon.com/dp/B000U3I4VE) [**Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White**Leviton**$30.52**4.3★**▲ 340%**](https://www.amazon.com/dp/B0GR1TR26Y) [**GHome Smart Dimmer Switch Single Pole 2.4GHz WiFi Dimmer Light Switch Works with Alexa and Google Home Voice & APP Remote Control | Timer & Schedule | UL FCC Certified Neutral Wire Required 3 PCS**GHome Smart**$45.64**4.2★**▲ 118%**](https://www.amazon.com/dp/B0FJQ9MDLJ) [**Kasa Matter Smart Dimmer Switch: Voice Control w/Siri Alexa & Google Assistant | UL Certified | Timer & Schedule | Easy Guided Install | Neutral Wire Required | Single Pole | 2.4GHz Wi-Fi | KS225**Kasa Smart**$20.07**4.6★**▲ 23%**](https://www.amazon.com/dp/B0CC8KRB2N) [**TP-Link Tapo Matter Smart Dimmer Switch: Voice Control w/Siri Alexa & Google Assistant UL Certified Timer & Schedule Easy Guided Install Neutral Wire Required Single Pole Tapo S505D(2-Pack)**Tapo**$26.21**4.6★**▲ 16%**](https://www.amazon.com/dp/B0CBNXTBSY)
**~~View all trending →~~**
## **What buyers say about smart dimmer switch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**26%
*“Easy setup”*
**Quality-Overall**12%
*“Good hardware”*
**Connectivity-Overall**8%
*“It connects well”*
**Brightness/Shine/Glow**6%
*“the lights are super bright”*
**Value For Money**6%
*“Good value”*
**Ease Of Use**4%
*“Very easy to use”*
**Compatibility-Overall**4%
*“making it compatible with their other products”*
**Smart Assistant Support**3%
*“The app is very easy to use”*
**Advertised Vs Actual Product**3%
*“It worked as advertised”*
**Voice Control**3%
*“Works very well with voice control”*
### **What buyers complain about **
**Connectivity-Overall**17%
*“Won't connect to Alexa”*
**Durability**15%
*“Dont last”*
**Functionality-Overall**7%
*“They did not work as described”*
**Assembly/Installation**6%
*“not as intuitive in setting up”*
**Value For Money**5%
*“it isn't cheap”*
**Compatibility-Overall**4%
*“Not compatible”*
**Quality-Overall**4%
*“they don't make quality products”*
**Bulb Flicker/Dimming/Color**4%
*“Flickering”*
**Size-Overall**4%
*“Doesn't fit well and difficult. impossible”*
**Brightness/Shine/Glow**4%
*“The dimmer does not respond properly to brightness adjustments either”*
### **Top return reasons **
**Compatibility-Overall**23%
**Functionality-Overall**20%
**Connectivity-Overall**13%
**Size-Overall**7%
**Defective Material/Parts**7%
**Bulb Flicker/Dimming/Color**6%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Assembly/Installation**3%
**Product Condition**3%
## **Common questions**
- **Is smart dimmer switch profitable to sell on Amazon United States?**
- The niche generates $731K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the smart dimmer switch niche?**
- 6 brands and 43 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in smart dimmer switch?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 8.2% — above our launch gate.
- **When does demand for smart dimmer switch peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the smart dimmer switch niche?**
- Listings span $13.36–$66.18; the average listing price is $33.33 (sweet spot $15–$100). The average incumbent carries 5,046 reviews — the moat a new listing must climb.
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