---
title: "Silicone Sink Strainer — $299K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/silicone-sink-strainer"
last_updated: "2026-08-08T14:34:41.630Z"
locale: en
meta:
description: "Niche score 47/100 · $299K/yr market · 239K searches/yr · $10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $299K/yr market · 239K searches/yr · $10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Sink Strainer — $299K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone sink strainer**
**Skip it**
Soft demand (-5.0% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 22Conversion 94Competition 23Returns 68Price range 46Avg price 39Brand share 42Review moat 22Quality gap 67
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$299K**
$299K/yr · 239K searches
**Price range**
**Okay****$5.20–$23.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.65**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,760.53**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, silicone sink strainer is a $299K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone sink strainer market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$320K–$426K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#598**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**16%**
- OXO53% - Oggi7% - zaa7% - JIANYI7% - Drain Weasel5% - SanmChuf4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/silicone-sink-strainer/trend)
## **Top silicone sink strainer search terms**
- **oxo sink strainer**44K/yr+10.6%19.4% conv. - **silicone sink strainer**43K/yr-24.0%4.4% conv. - **silicone sink drain strainer**13K/yr+160.4%4.9% conv. - **silicone kitchen sink strainer**10K/yr+0.8%5.7% conv. - **plastic sink strainer**11K/yr+17.4%2.7% conv. - **oxo drain strainer**16K/yr-15.6%18.9% conv. - **sink drain strainer silicone**10K/yr-13.0%5.9% conv. - **silicone bathroom sink strainer**9K/yr-57.7%5.5% conv. - **oxo sink drain strainer**6K/yr+20.3%18.4% conv. - **kitchen sink drain strainer silicone**9K/yr-26.2%4.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/silicone-sink-strainer/search-terms)
## **Top silicone sink strainer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$60K30%$90K40%$120K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Good Grips Silicone Sink Drain Strainer**OXO**$11.26**4.7★24,028 rev](https://www.amazon.com/dp/B000U0K5PU) [2**OXO Good Grips 2in1 Sink Strainer Stopper Sink Drain Strainer for Kitchen**OXO**$13.46**4.2★28,116 rev](https://www.amazon.com/dp/B07MSPT5WW) [3**OGGI Silicone Sink Strainer- Great Kitchen Sink Strainer Sink Drain Strainer Drain Stopper Sink Plug 4.6 Diameter Rim Gray**Oggi**$6.81**4.5★744 rev](https://www.amazon.com/dp/B09D5Y5HBW) [4**zaa 3 in 1 Kitchen Sink Drain Strainer Stopper Removable Basket Pop-Up**zaa**$10.57**4.6★15,423 rev](https://www.amazon.com/dp/B0D65JFRX4) [5**JIANYI Silicone Sink Drain Strainer 4 Pack**JIANYI**$6.97**4.6★3,243 rev](https://www.amazon.com/dp/B0877375SB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics 2pcs Kitchen Sink Strainer Stainless Steel Sink Drain Strainer Dishwasher Safe Outer Diameter 4.4 inch/11.2cm Inner Diameter 3 inch/7.3cm**Amazon Basics**$13.84**63 rev2mo ago](https://www.amazon.com/dp/B0FKB3FGQ5) [**4 Pack Silicone Kitchen Sink Drain Catcher with Lid 4.4 Top / 3 Mesh Basket Grey Strainers for 3.13.9 Inch Openings Anti-Clog Reusable Sink Stopper Covers Odor-Proof & Easy to Clean**SanmChuf**$9.34**223 rev1y ago](https://www.amazon.com/dp/B0F5WNXRY9) [**Li&Zhao Kitchen Sink Drain Strainer - 4 PCS Silicone Sink Strainer Drain Stopper Sink Plug 4.6 Diameter Rim Drain Catcher Kitchen Sink Drain Filter Basket (4 Colors)**Li & Zhao**$11.51**251 rev1y ago](https://www.amazon.com/dp/B0DSRNKDMX) [**Nipoko 3 in 1 Kitchen Sink Drain Strainer Stopper Basket Pop Up Silver**Nipoko**$14.09**4,572 rev1y ago](https://www.amazon.com/dp/B0DQPRBJ2K) [**COOK WITH COLOR Kitchen Sink Strainer Silicone Flexible Sink Strainer Sink Drain Strainer 3 Pc Blue**COOK WITH COLOR**$12.10**1,225 rev1y ago](https://www.amazon.com/dp/B0D982MKXR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics 2pcs Kitchen Sink Strainer Stainless Steel Sink Drain Strainer Dishwasher Safe Outer Diameter 4.4 inch/11.2cm Inner Diameter 3 inch/7.3cm**Amazon Basics**$13.84**4.4★**▲ 315%**](https://www.amazon.com/dp/B0FKB3FGQ5) [**COOK WITH COLOR Kitchen Sink Strainer Silicone Flexible Sink Strainer Sink Drain Strainer 3 Pc Blue**COOK WITH COLOR**$12.10**4.4★**▲ 181%**](https://www.amazon.com/dp/B0D982MKXR) [**JNXHON 4PCS/Set Silicone Sink strainers Good Grips Four Colors Suitable for Stainless Steel Edge 4.5 inch diameters Kitchen Sink Drain**JNXHON**$7.03**2.8★**▲ 59%**](https://www.amazon.com/dp/B0BYNDK7QQ) [**zaa 3 in 1 Kitchen Sink Drain Strainer Stopper Removable Basket Pop-Up**zaa**$10.57**4.6★**▲ 45%**](https://www.amazon.com/dp/B0D65JFRX4) [**Nipoko 3 in 1 Kitchen Sink Drain Strainer Stopper Basket Pop Up Silver**Nipoko**$14.09**4.6★**▲ 30%**](https://www.amazon.com/dp/B0DQPRBJ2K)
**~~View all trending →~~**
## **What buyers say about silicone sink strainer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“The build quality is very solid”*
**Size-Overall**15%
*“Best fit”*
**Advertised Vs Actual Product**12%
*“Better than I expected”*
**Ease Of Use**11%
*“the easy to remove”*
**Ease Of Cleaning**10%
*“Ease to clean”*
**Efficiency**9%
*“it works smoothly”*
**Value For Money**5%
*“very affordable”*
**Design-Overall**3%
*“Amazing design”*
**Assembly/Installation**2%
*“Easy to setup and install”*
**Durability**2%
*“Durable and easy to use”*
### **What buyers complain about **
**Drainage**14%
*“When draining very slow”*
**Durability**13%
*“Breaks soon”*
**Size-Overall**9%
*“DOESN'T FIT”*
**Water Resistance**7%
*“Does not hold water”*
**Functionality-Overall**6%
*“Did not Work”*
**Ease Of Cleaning**6%
*“Impossible to clean”*
**Quality-Overall**4%
*“Poor Quality Control and Used Replacement Sent”*
**Leak-Proof**4%
*“it leaks”*
**Jamming/Clogging**3%
*“Clogged easily”*
**Ease Of Use**2%
*“It's difficult getting it out”*
### **Top return reasons **
**Size-Overall**51%
**Drainage**22%
**Functionality-Overall**6%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**3%
**Water Resistance**2%
**Value For Money**2%
**Defective Material/Parts**1%
**Material Quality**1%
**Quality-Overall**1%
## **Common questions**
- **Is silicone sink strainer profitable to sell on Amazon United States?**
- The niche generates $299K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the silicone sink strainer niche?**
- 13 brands and 61 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in silicone sink strainer?**
- Top complaints mined from reviews: Drainage, Durability, Size-Overall. The return rate is 2.3%.
- **When does demand for silicone sink strainer peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the silicone sink strainer niche?**
- Listings span $5.20–$23.39; the average listing price is $10.65 (sweet spot $15–$100). The average incumbent carries 9,761 reviews — the moat a new listing must climb.
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