---
title: "Sherwin Williams Paint — $148K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/sherwin-williams-paint"
last_updated: "2026-08-08T16:03:32.194Z"
locale: en
meta:
description: "Niche score 46/100 · $148K/yr market · 68K searches/yr · $35.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $148K/yr market · 68K searches/yr · $35.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sherwin Williams Paint — $148K/yr Amazon US Niche (2026) - Flapen"
---
# **sherwin williams paint**
**Skip it**
Soft demand (-10.2% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 20Conversion 68Competition 36Returns 57Price range 32Avg price 95Brand share 43Review moat 89Quality gap 52
**Avg price**
**Incredible****$35.24**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****230**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$148K**
$148K/yr · 68K searches
**Price range**
**Okay****$6.02–$269.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sherwin williams paint is a $148K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sherwin williams paint market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$141K–$176K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#2,655**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **75%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**17%**
- Benjamin Moore46% - SHERWIN WILLIAMS14% - FAVOMOTO9% - Infodeck6% - Chronicle Books4% - Pantone4% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 52 weeks — -10.2% search growth over the last 90 days.
4K3KSpike '25 seasonAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/sherwin-williams-paint/trend)
## **Top sherwin williams paint search terms**
- **sherwin williams color fan deck**22K/yr-1.8%1.0% conv. - **paint sample cards**9K/yr-10.6%1.0% conv. - **sherwin williams paint samples**8K/yr-2.0%0.1% conv. - **paint swatch book**7K/yr-17.1%0.9% conv. - **paint swatches**6K/yr-9.3%1.0% conv. - **paint color fan deck**4K/yr+35.0%1.3% conv. - **benjamin moore color wheel**3K/yr-24.5%4.6% conv. - **benjamin moore fan deck**4K/yr-58.9%9.7% conv. - **paint color swatches**5K/yr-58.5%2.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/sherwin-williams-paint/search-terms)
## **Top sherwin williams paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$44K40%$59K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Benjamin Moore Collections Fan Deck**Benjamin Moore**$31.49**4.5★189 rev](https://www.amazon.com/dp/B07N4XPCMD) [2![BENJAMIN MOORE CLASSIC COLORS FAN DECK [CASE OF 1]](https://m.media-amazon.com/images/I/41Xq67AO80L.jpg)**BENJAMIN MOORE CLASSIC COLORS FAN DECK \[CASE OF 1\]**Benjamin Moore**$47.36**4.7★327 rev](https://www.amazon.com/dp/B0086TLHH2) [3**Sherwin-Williamss Professional Color Fan Deck**SHERWIN WILLIAMS**$33.60**4.2★7 rev](https://www.amazon.com/dp/B00KYJ2ZDC) [4**Benjamin Moore Color Preview Fan Deck**Benjamin Moore**$36.44**4.6★77 rev](https://www.amazon.com/dp/B07NDZRXHC) [5**Color Cards Deck 200 Essential Color Cube Cards for Artists & Designers Color Palette Swatch Reference Set for Art Design Branding and UI Glossy Laminated Infodeck**Infodeck**$24.34**4.6★39 rev](https://www.amazon.com/dp/B0FCN4ZLWR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lightwish Watercolor Swatch Book - 20 Detachable 100% Cotton Sheets 24 Spaces 5.8 * 8.2 in 300gsm/140lb Hot Press for Watercolor Gouache Oil Pastels - Loose-Leaf Binder Color Testing Journal**LIGHTWISH**$22.30**59 rev10mo ago](https://www.amazon.com/dp/B0FJDR3B2N) [**tumuarta Artists Color Swatch Book 100% Cotton 140 LB 300GSM Concertina Book 24 Pan/Sheet Painter`s Color Diary for Watercolors Acrylic Markers and Wet & Dry Media (7.5 x 5)**tumuarta**$12.73**41 rev11mo ago](https://www.amazon.com/dp/B0FMD3NNMW) [**Color Cards Deck 200 Essential Color Cube Cards for Artists & Designers Color Palette Swatch Reference Set for Art Design Branding and UI Glossy Laminated Infodeck**Infodeck**$24.34**39 rev1y ago](https://www.amazon.com/dp/B0FCN4ZLWR) [**FAVOMOTO 1 Set Standard Paint Sample Cards 365 Colors Walls Paint Chips Samples Architecture Contrast Sheets Color Chart for Painting Projects**FAVOMOTO**$18.99**2 rev1y ago](https://www.amazon.com/dp/B0DJVCQBL6) [**Pantone FHI Color Guide Set | Fashion Home & Interiors Fan Deck for Textile Apparel & Interior Design | FHIP110C**Pantone**$269.68**10 rev1y ago](https://www.amazon.com/dp/B0DFMBRD56)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pantone FHI Color Guide Set | Fashion Home & Interiors Fan Deck for Textile Apparel & Interior Design | FHIP110C**Pantone**$269.68**4.6★**▲ 155%**](https://www.amazon.com/dp/B0DFMBRD56) [**FAVOMOTO 1 Set Standard Paint Sample Cards 365 Colors Walls Paint Chips Samples Architecture Contrast Sheets Color Chart for Painting Projects**FAVOMOTO**$18.99**3.0★**▲ 121%**](https://www.amazon.com/dp/B0DJVCQBL6) [**Colors fan deck New Sealed for Benjamin Moore Collections Paints M2440563TL**HandyCT**$28.98**4.6★**▲ 106%**](https://www.amazon.com/dp/B071F95GV5) [**Color Cards Deck 200 Essential Color Cube Cards for Artists & Designers Color Palette Swatch Reference Set for Art Design Branding and UI Glossy Laminated Infodeck**Infodeck**$24.34**4.6★**▲ 79%**](https://www.amazon.com/dp/B0FCN4ZLWR) [**Lightwish Watercolor Swatch Book - 20 Detachable 100% Cotton Sheets 24 Spaces 5.8 * 8.2 in 300gsm/140lb Hot Press for Watercolor Gouache Oil Pastels - Loose-Leaf Binder Color Testing Journal**LIGHTWISH**$22.30**4.7★**▲ 76%**](https://www.amazon.com/dp/B0FJDR3B2N)
**~~View all trending →~~**
## **What buyers say about sherwin williams paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Works great and is a good idea that keeps your colors all in one spot”*
**Quality-Overall**11%
*“well made”*
**Value For Money**9%
*“Worth the money”*
**Strength**5%
*“They are very sturdy”*
**Ease Of Use**5%
*“easy to use”*
**Design-Overall**4%
*“Good product design”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Magnetic Strength/Adsorption**3%
*“I also like the magnetic flap closure strap”*
**Durability**3%
*“The durability is good”*
**Size-Overall**1%
*“I like the size”*
### **What buyers complain about **
**Size-Overall**18%
*“This is an excellent little book. although larger than I expected”*
**Color**14%
*“Odd Selection of Colors”*
**Value For Money**11%
*“Kind of expensive”*
**Display Colors**10%
*“Odd Selection of Colors”*
**Ease Of Use**5%
*“its very difficult to manage to pull out things”*
### **Top return reasons **
**Color**40%
**Advertised Vs Actual Product**13%
**Value For Money**11%
**Size-Overall**9%
**Quality-Overall**4%
**Display Colors**4%
**Paint Quality**4%
**Material Quality**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is sherwin williams paint profitable to sell on Amazon United States?**
- The niche generates $148K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sherwin williams paint niche?**
- 15 brands and 57 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in sherwin williams paint?**
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 2.7%.
- **When does demand for sherwin williams paint peak?**
- Demand peaks in Aug; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the sherwin williams paint niche?**
- Listings span $6.02–$269.68; the average listing price is $35.24 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.
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