---
title: "Semi Gloss White Paint — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/semi-gloss-white-paint"
last_updated: "2026-08-08T15:18:40.467Z"
locale: en
meta:
description: "Niche score 42/100 · $75K/yr market · 80K searches/yr · $18.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $75K/yr market · 80K searches/yr · $18.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Semi Gloss White Paint — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **semi gloss white paint**
**Skip it**
A small market ($75K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 22Conversion 60Competition 29Returns 75Price range 85Avg price 83Brand share 27Review moat 22Quality gap 62
**Price range**
**Great****$9.42–$54.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.15**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,604.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$75K**
$75K/yr · 80K searches
According to Flapen's Amazon United States niche tracking, semi gloss white paint is a $75K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **semi gloss white paint market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$73K–$91K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**7%**
- Rust-Oleum68% - Zinsser7% - SENVEN5% - EVOLVE5% - Krylon4% - Rust-Oleum Home4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/semi-gloss-white-paint/trend)
## **Top semi gloss white paint search terms**
- **semi gloss white paint**23K/yr-1.2%4.9% conv. - **white semi gloss paint**14K/yr+5.7%5.6% conv. - **white gloss paint**10K/yr-12.2%6.2% conv. - **gloss white paint**7K/yr+3.5%4.7% conv. - **high gloss white paint**7K/yr-7.7%3.6% conv. - **white semi gloss paint gallon**6K/yr-26.7%1.7% conv. - **1 gallon white paint**4K/yr+6.2%0.9% conv. - **semigloss white paint**3K/yr-21.2%3.1% conv. - **semi gloss white paint 1 gallon**4K/yr-23.1%2.4% conv. - **white gallon paint**2K/yr-2.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/semi-gloss-white-paint/search-terms)
## **Top semi gloss white paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White**Rust-Oleum**$16.71**4.5★31,417 rev](https://www.amazon.com/dp/B000C02BKA) [2**Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White**Rust-Oleum**$10.27**4.5★31,417 rev](https://www.amazon.com/dp/B000BZYZX2) [3**Rust-Oleum Painters Touch Latex Brush-On Paint Gloss White**Rust-Oleum**$16.54**4.5★31,417 rev](https://www.amazon.com/dp/B000BZX6TQ) [4**Zinsser 02774 PERMA-WHITE Mold & Mildew Proof Interior Paint Quart Eggshell White**Zinsser**$15.51**4.5★1,638 rev](https://www.amazon.com/dp/B000LNYBOW) [5**Rust-Oleum 369384 Advanced Dry Door & Trim Paint Quart Satin White**Rust-Oleum**$19.60**4.6★2,153 rev](https://www.amazon.com/dp/B0BY3G9D95)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KOMPOZIT Acrylic Paint & Primer (2-in-1) - Pure White Semi Gloss - Interior & Exterior Painting House - Walls Ceilings Doors Trim All-purpose Quick-drying Odorless Paint - Made in USA (1 Gallon)**KOMPOZIT**$54.73**70 rev11mo ago](https://www.amazon.com/dp/B0FN89DS21) [**Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz**Anirun**$14.10**773 rev1y ago](https://www.amazon.com/dp/B0F28NJX78) [**White Paint Multi Surface Semi-Gloss White Touch Up Paint Repair for Metal Wall Door Cabinets Wood Furniture Appliance Metal Acrylic Touch Up Paint Pen Enamel 30ML**SENVEN**$9.67**1,323 rev1y ago](https://www.amazon.com/dp/B0DCSF92K7) [**White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz**SENVEN**$9.67**1,323 rev1y ago](https://www.amazon.com/dp/B0DCSH781Y) [**Rust-Oleum Painters Touch Latex Brush-On Paint Satin Blossom White**Rust-Oleum**$9.42**363 rev2y ago](https://www.amazon.com/dp/B0CMXYF29S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOMPOZIT Acrylic Paint & Primer (2-in-1) - Pure White Semi Gloss - Interior & Exterior Painting House - Walls Ceilings Doors Trim All-purpose Quick-drying Odorless Paint - Made in USA (1 Gallon)**KOMPOZIT**$54.73**4.3★**▲ 116%**](https://www.amazon.com/dp/B0FN89DS21) [**Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White**Rust-Oleum**$10.27**4.5★**▲ 59%**](https://www.amazon.com/dp/B000BZYZX2) [**White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz**SENVEN**$9.67**4.2★**▲ 36%**](https://www.amazon.com/dp/B0DCSH781Y) [**White Paint Multi Surface Semi-Gloss White Touch Up Paint Repair for Metal Wall Door Cabinets Wood Furniture Appliance Metal Acrylic Touch Up Paint Pen Enamel 30ML**SENVEN**$9.67**4.2★**▲ 33%**](https://www.amazon.com/dp/B0DCSF92K7) [**Zinsser 02774 PERMA-WHITE Mold & Mildew Proof Interior Paint Quart Eggshell White**Zinsser**$15.51**4.5★**▲ 29%**](https://www.amazon.com/dp/B000LNYBOW)
**~~View all trending →~~**
## **What buyers say about semi gloss white paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**17%
*“Good house paint”*
**Quality-Overall**12%
*“Excellent Quality”*
**Ease Of Use**7%
*“Very easy to work with”*
**Coverage**7%
*“Covers well”*
**Moist/Dry**6%
*“this dried nicely”*
**Value For Money**6%
*“is very affordable”*
**Color**6%
*“The color was perfect”*
**Ease Of Cleaning**4%
*“gave the surface a cleaner look”*
**Scratch Resistance**4%
*“no scratching-even on foam”*
**Advertised Vs Actual Product**4%
*“It did the job we needed out to do perfectly”*
### **What buyers complain about **
**Paint Quality**35%
*“Unusable Paint”*
**Size-Overall**9%
*“Small can”*
**Quality-Overall**6%
*“Really poor performing product”*
**Value For Money**5%
*“Price is too high”*
**Coverage**5%
*“Not the best coverage”*
**Color**5%
*“not pure white”*
**Thickness**4%
*“Goes on a little thick”*
**Ease Of Use**4%
*“hard to get out of the bottle”*
**Functionality-Overall**3%
*“Doesn't work”*
**Durability**2%
*“Wand broke”*
### **Top return reasons **
**Paint Quality**54%
**Size-Overall**15%
**Color**11%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Functionality-Overall**2%
**Leak-Proof**2%
**Product Condition**1%
**Coverage**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is semi gloss white paint profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the semi gloss white paint niche?**
- 9 brands and 59 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in semi gloss white paint?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 2.0%.
- **When does demand for semi gloss white paint peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the semi gloss white paint niche?**
- Listings span $9.42–$54.73; the average listing price is $18.15 (sweet spot $15–$100). The average incumbent carries 9,604 reviews — the moat a new listing must climb.
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