---
title: "Trend — self retracting utility knife - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/self-retracting-utility-knife/trend"
last_updated: "2026-08-07T17:01:47.819Z"
locale: en
meta:
  description: "Niche score 54/100 · $33K/yr market · 51K searches/yr · $13.70 avg price. A small market ($33K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $33K/yr market · 51K searches/yr · $13.70 avg price. A small market ($33K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — self retracting utility knife - Flapen"
---

# **self retracting utility knife**

**Worth a look**

Shows low returns (0.8%), but a small market ($33K/yr) keeps it on the watch list.

Market size 8Growth 38Conversion 56Competition 73Returns 96Price range 59Avg price 64Brand share 72Review moat 61Quality gap 48

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$13.70**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,067.13**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.90–$29.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+10.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$33K**

$33K/yr · 51K searches

## Trend