---
title: "Trend — safety lanyard - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/safety-lanyard/trend"
last_updated: "2026-08-08T17:35:53.026Z"
locale: en
meta:
  description: "Niche score 54/100 · $185K/yr market · 143K searches/yr · $36.81 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $185K/yr market · 143K searches/yr · $36.81 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — safety lanyard - Flapen"
---

# **safety lanyard**

**Worth a look**

Shows a sweet-spot price point ($36.81 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 37Growth 40Conversion 44Competition 77Returns 79Price range 46Avg price 95Brand share 57Review moat 70Quality gap 28

**Avg price**

**Incredible****$36.81**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Good****715.11**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$5.84–$189.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+11.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$185K**

$185K/yr · 143K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

## Trend