---
title: "Search terms — rubbermaid sink mat - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/rubbermaid-sink-mat/search-terms"
last_updated: "2026-08-08T17:36:55.956Z"
locale: en
meta:
  description: "Niche score 50/100 · $22K/yr market · 46K searches/yr · $13.65 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $22K/yr market · 46K searches/yr · $13.65 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — rubbermaid sink mat - Flapen"
---

# **rubbermaid sink mat**

**Worth a look**

Shows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($22K/yr) keeps it on the watch list.

Market size 5Growth 32Conversion 44Competition 84Returns 41Price range 66Avg price 64Brand share 85Review moat 43Quality gap 58

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Good****$6.47–$31.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.65**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,199.37**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.8%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+5.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$22K**

$22K/yr · 46K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms