---
title: "Rubbermaid Sink Mat — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/rubbermaid-sink-mat"
last_updated: "2026-08-08T16:04:27.669Z"
locale: en
meta:
description: "Niche score 50/100 · $22K/yr market · 46K searches/yr · $13.65 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $22K/yr market · 46K searches/yr · $13.65 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rubbermaid Sink Mat — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **rubbermaid sink mat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($22K/yr) keeps it on the watch list.
Market size 5Growth 32Conversion 44Competition 84Returns 41Price range 66Avg price 64Brand share 85Review moat 43Quality gap 58
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Good****$6.47–$31.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.65**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,199.37**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$22K**
$22K/yr · 46K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, rubbermaid sink mat is a $22K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubbermaid sink mat market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$27K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#444**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**50%**
Top 20: 92%
**Top-5 click share**
**31%**
Top 20: 69%
**Open market**
**44%**
- DecorRack15% - OXO12% - Bligli8% - WILLKOMMEN8% - BEHOK7% - Cukwily6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.
2K1KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/rubbermaid-sink-mat/trend)
## **Top rubbermaid sink mat search terms**
- **rubbermaid sink mats for kitchen sink**22K/yr+0.3%2.9% conv. - **black sink mat**10K/yr-2.2%3.6% conv. - **rubbermaid sink mat**8K/yr+5.3%1.7% conv. - **plastic sink mat**3K/yr+86.6%2.4% conv. - **black sink mats for bottom of kitchen sink**1K/yr-2.8%5.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/rubbermaid-sink-mat/search-terms)
## **Top rubbermaid sink mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4344%$8676%$1K8%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DecorRack 2 Sink Protectors for Kitchen Sink Plastic 12 x 11 Dish Rack Protect Sink from Stains Damage Scratches Dishwasher Safe Grid Mat for Kitchen (2 Pack White)**DecorRack**$14.25**4.4★7,419 rev](https://www.amazon.com/dp/B07XZH42DL) [2**OXO Good Grips Small Sink Mat Gray**OXO**$13.23**4.7★7,509 rev](https://www.amazon.com/dp/B079MJTMFS) [3**WILLKOMMEN Kitchen Sink Mat 12 x 10 Dish Drying Mat Sink Protector Mats for Bottom of Kitchen Sink Fast Draining Sink Mats Grid 2 Pack Cream White**WILLKOMMEN**$9.95**4.1★971 rev](https://www.amazon.com/dp/B0D5H2X594) [4**2 Pack Kitchen Sink Mat Drain Pad Protector 10 x 12 Non-Slip Rubber Durable & Flexible Sink Grid for Dishes Glassware and Kitchen Protection**Bexter**$7.14**4.1★126 rev](https://www.amazon.com/dp/B0FCYYFKGS) [5**Home Basics Kitchen PVC Sink Mat White (11 x 13)**Home Basics**$10.18**4.1★520 rev](https://www.amazon.com/dp/B07L5S2Q95)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YDKGL Kitchen Sink Mat Sink Protectors for Stainless Steel Ceramic Sinks**QiCaiJia**$10.92**96 rev8mo ago](https://www.amazon.com/dp/B0FSYCJY11) [**Bestjing Silicone Sink Protectors for Kitchen Sink with Rear Drain - 26x 14 Kitchen Protector Accessory Non-Slip Heat Resistant Grid Mat for Bottom of Farmhous Stainless Steel (Rear Hole Black)**Bestjing**$25.36**2,242 rev9mo ago](https://www.amazon.com/dp/B0FR43SNC6) [**AWOKE Silicone Sink Protectors for Kitchen Sink 12 x 11 Mat for bottom of sink Center Drain Hole Protect from Stains Scratches Dishwasher Safe Grid for Kitchen (2 Pack Gray)**AWOKE**$16.54**2,779 rev11mo ago](https://www.amazon.com/dp/B0FNWC7FW4) [**Dependable Industries Inc. Essentials 2 Pack Plastic Sink Protector Mat with Center Drain Cutout Protect Sink and Glasses and Dishes from Scratches and Breaks 12 x 11 (Black)**Dependable Industries inc. Essentials**$13.62**373 rev11mo ago](https://www.amazon.com/dp/B0FM8SHM7L) [**2 Pack Kitchen Sink Mat Drain Pad Protector 10 x 12 Non-Slip Rubber Durable & Flexible Sink Grid for Dishes Glassware and Kitchen Protection**Bexter**$7.14**126 rev1y ago](https://www.amazon.com/dp/B0FCYYFKGS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Home Basics Kitchen PVC Sink Mat White (11 x 13)**Home Basics**$10.18**4.1★**▲ 257%**](https://www.amazon.com/dp/B07L5S2Q95) [**Bestjing Silicone Sink Protectors for Kitchen Sink with Rear Drain - 26x 14 Kitchen Protector Accessory Non-Slip Heat Resistant Grid Mat for Bottom of Farmhous Stainless Steel (Rear Hole Black)**Bestjing**$25.36**4.5★**▲ 155%**](https://www.amazon.com/dp/B0FR43SNC6) [**BEHOK 2 Pack Silicone Sink Protector Mat for Kitchen Sink Rear Drian Black**BEHOK**$16.53**4.5★**▲ 95%**](https://www.amazon.com/dp/B0FLXS6M98) [**Dependable Industries Inc. Essentials 2 Pack Plastic Sink Protector Mat with Center Drain Cutout Protect Sink and Glasses and Dishes from Scratches and Breaks 12 x 11 (Black)**Dependable Industries inc. Essentials**$13.62**4.4★**▲ 80%**](https://www.amazon.com/dp/B0FM8SHM7L) [**YDKGL Kitchen Sink Mat Sink Protectors for Stainless Steel Ceramic Sinks**QiCaiJia**$10.92**4.4★**▲ 70%**](https://www.amazon.com/dp/B0FSYCJY11)
**~~View all trending →~~**
## **What buyers say about rubbermaid sink mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Quality mats”*
**Size-Overall**19%
*“Easy to fit”*
**Advertised Vs Actual Product**8%
*“AS DESCRIBED”*
**Ease Of Cleaning**7%
*“Easy to rinse”*
**Value For Money**6%
*“Fair price”*
**Drainage**4%
*“Good drainage”*
**Durability**4%
*“Nice & durable”*
**Color**4%
*“Color is nice”*
**Strength**3%
*“Nice sturdy mat”*
**Efficiency**2%
*“Functionally fine,”*
### **What buyers complain about **
**Size-Overall**15%
*“Did not fit”*
**Ease Of Cleaning**11%
*“making a mess”*
**Thickness**6%
*“The mat was thicker than I thought”*
**Quality-Overall**5%
*“youre cutting corners on quality”*
**Durability**5%
*“they are falling apart”*
**Color**4%
*“They were white not clear”*
**Drainage**4%
*“Once the water is going it literally has no way to drain through”*
**Material Quality**4%
*“The material is hard”*
**Strength**4%
*“Cheap and flimsy”*
**Value For Money**3%
*“Cheap for the price”*
### **Top return reasons **
**Size-Overall**76%
**Color**5%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
**Drainage**2%
**Quality-Overall**1%
**Strength**1%
**Value For Money**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is rubbermaid sink mat profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 59 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the rubbermaid sink mat niche?**
- 35 brands and 94 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in rubbermaid sink mat?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 3.8%.
- **When does demand for rubbermaid sink mat peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the rubbermaid sink mat niche?**
- Listings span $6.47–$31.69; the average listing price is $13.65 (sweet spot $15–$100). The average incumbent carries 2,199 reviews — the moat a new listing must climb.
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