---
title: "Rescue Knife — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/rescue-knife"
last_updated: "2026-08-06T18:00:14.441Z"
locale: en
meta:
description: "Niche score 50/100 · $108K/yr market · 225K searches/yr · $34.10 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $108K/yr market · 225K searches/yr · $34.10 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rescue Knife — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **rescue knife**
**Worth a look**
Shows a sweet-spot price point ($34.10 avg), but weak search conversion (1.4%) keeps it on the watch list.
Market size 26Growth 20Conversion 18Competition 92Returns 90Price range 87Avg price 95Brand share 42Review moat 48Quality gap 27
**Avg price**
**Incredible****$34.10**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.25–$103.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,678.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$108K**
$108K/yr · 225K searches
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rescue knife is a $108K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rescue knife market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$136K–$171K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#356**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**23 **—flat
**Sellers**
**118**
**Top-5 brand share**
**80%**
Top 20: 99%
**Top-5 click share**
**23%**
Top 20: 53%
**Open market**
**17%**
- NedFoss60% - Kershaw6% - GOOD WORKER5% - Tac-Force4% - RESQME4% - GEAR AID3% - Open — no brand owns it (17 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/rescue-knife/trend)
## **Top rescue knife search terms**
- **rescue knife**50K/yr-0.9%0.5% conv. - **nedfoss knives**56K/yr-34.2%1.3% conv. - **ned foss knives**33K/yr-20.5%1.2% conv. - **firefighter knife**19K/yr+5.5%1.9% conv. - **emt knife**12K/yr+7.4%0.4% conv. - **knife with seat belt cutter and glass breaker**5K/yr+63.1%1.2% conv. - **nedfoss pocket knife**11K/yr+50.5%2.1% conv. - **nedfoss**14K/yr-28.8%0.8% conv. - **ned foss**10K/yr-24.0%0.7% conv. - **rescue knife with glass breaker**4K/yr+26.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/rescue-knife/search-terms)
## **Top rescue knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NedFoss Pocket Folding Knife DA75 3 in 1 Pocket Knife Gifts for Men Women Survival Knife with Liner-Lock Belt Clip Seat Belt Cutter Glass Breaker Hunting knife for Camping Hiking**NedFoss**$29.54**4.7★2,123 rev](https://www.amazon.com/dp/B09CYN7JLW) [2**Kershaw Barricade Pocket Knife Orange 3.5 Inch Drop Point Blade**Kershaw**$33.61**4.6★3,154 rev](https://www.amazon.com/dp/B06XPR3W77) [3**NedFoss Beast Pocket Knife for Men 4 D2 Steel Heavy Duty Folding Knife**NedFoss**$32.11**4.6★2,701 rev](https://www.amazon.com/dp/B07ZT1WDWY) [4**Resqme Pack of 2 The Original Emergency Keychain Car Escape Tool 2-in-1 Seatbelt Cutter and Window Breaker Made in USA Safety Yellow**RESQME**$14.22**4.6★47,255 rev](https://www.amazon.com/dp/B01G6C18AG) [5**Legal Pocket Knife with 2.95 Serrated Blade Glass Breaker Seat Belt Cutter - EDC Sharp Folding Knives with Portable Clip - Small Tool for Tactical Camping Survival Hiking - Gifts for Men 6680**GOOD WORKER**$10.16**4.6★7,171 rev](https://www.amazon.com/dp/B0B5H6XXNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maxam 5 Rescue Knife - Rust-Proof German Stainless Steel Serrated Blade with High-Visibility Orange Handle Reversible Pocket Clip Lanyard Hole**Maxam**$25.43**2 rev6mo ago](https://www.amazon.com/dp/B0GK2LJRD7) [**Legal Pocket Knife with Ball Bearing & Case - 5 in 1 Knife - 2.95 Serrated Blade Glass Breaker Seat Belt Cutter - EDC Folding Knives with Portable Clip - Tool for Tactical Camping Survival 6680 U**GOOD WORKER**$36.44**7,171 rev6mo ago](https://www.amazon.com/dp/B0DYK5QRV9) [**Black Firefighter Rescue Knife Emergency Window Breaker Seatbelt Cutter Combo Edge Blade Firefighter Tools & Firefighter Gifts for Men Tactical Firefighter Knife with Belt Clip**Ricky's Laser Engraving**$24.82**20 rev6mo ago](https://www.amazon.com/dp/B0GG5W8Z1J) [**NedFoss Daredevil Pocket Knife for Men 3.46 14C28N Steel Folding Knife**NedFoss**$37.23**52 rev11mo ago](https://www.amazon.com/dp/B0FLK45NDF) [**NedFoss DA52 Pocket Knife for Men 3.5 8Cr14Mov Steel Folding EDC Knife**NedFoss**$23.96**1,908 rev1y ago](https://www.amazon.com/dp/B0F21C9B4Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Resqme Pack of 2 The Original Emergency Keychain Car Escape Tool 2-in-1 Seatbelt Cutter and Window Breaker Made in USA Safety Yellow**RESQME**$14.22**4.6★**▲ 374%**](https://www.amazon.com/dp/B01G6C18AG) [**Maxam 5 Rescue Knife - Rust-Proof German Stainless Steel Serrated Blade with High-Visibility Orange Handle Reversible Pocket Clip Lanyard Hole**Maxam**$25.43**4.0★**▲ 358%**](https://www.amazon.com/dp/B0GK2LJRD7) [**Black Firefighter Rescue Knife Emergency Window Breaker Seatbelt Cutter Combo Edge Blade Firefighter Tools & Firefighter Gifts for Men Tactical Firefighter Knife with Belt Clip**Ricky's Laser Engraving**$24.82**4.7★**▲ 209%**](https://www.amazon.com/dp/B0GG5W8Z1J) [**Legal Pocket Knife with Ball Bearing & Case - 5 in 1 Knife - 2.95 Serrated Blade Glass Breaker Seat Belt Cutter - EDC Folding Knives with Portable Clip - Tool for Tactical Camping Survival 6680 U**GOOD WORKER**$36.44**4.6★**▲ 204%**](https://www.amazon.com/dp/B0DYK5QRV9) [**GEAR AID Akua Blunt Tip Paddle Knife with Serrated Blade and Quick Release Sheath Titanium-Coated 3 Blade**GEAR AID**$34.24**4.4★**▲ 69%**](https://www.amazon.com/dp/B074YFMVT2)
**~~View all trending →~~**
## **What buyers say about rescue knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**26%
*“Very sharp out of the box”*
**Quality-Overall**18%
*“Awesome quality”*
**Value For Money**11%
*“Great value”*
**Ease Of Use**5%
*“easy to handle”*
**Size-Overall**5%
*“fits in my hand perfectly”*
**Grip**4%
*“Comfortable grip”*
**Design-Overall**3%
*“GREAT DESIGN”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**3%
*“it is still functioning well”*
**Weight Light**2%
*“Lightweight and easy to use”*
### **What buyers complain about **
**Size-Overall**13%
*“Big”*
**Durability**10%
*“Broke on first use”*
**Quality-Overall**8%
*“low quality products”*
**Sharpness**7%
*“Not sharp”*
**Ease Of Use**7%
*“Hard to open”*
**Weight Heavy**5%
*“A little on the heavy side”*
**Value For Money**3%
*“The price is ridiculously under $10”*
**Grip**3%
*“Lacks Grip”*
**Handle Quality**2%
*“The plastic panel on the handle was broken when it arrived”*
**Advertised Vs Actual Product**1%
*“But not Quite as Advertised”*
### **Top return reasons **
**Size-Overall**33%
**Functionality-Overall**9%
**Ease Of Use**7%
**Sharpness**7%
**Advertised Vs Actual Product**6%
**Weight Heavy**5%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Value For Money**3%
**Comfort-Overall**2%
## **Common questions**
- **Is rescue knife profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 94 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the rescue knife niche?**
- 23 brands and 118 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in rescue knife?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.2%.
- **When does demand for rescue knife peak?**
- Demand peaks in Mar–Apr–Jun–Jul; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the rescue knife niche?**
- Listings span $8.25–$103.10; the average listing price is $34.10 (sweet spot $15–$100). The average incumbent carries 1,678 reviews — the moat a new listing must climb.
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