---
title: "Reolink Poe Doorbell — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/reolink-poe-doorbell"
last_updated: "2026-08-08T16:56:47.386Z"
locale: en
meta:
description: "Niche score 29/100 · $71K/yr market · 28K searches/yr · $110.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $71K/yr market · 28K searches/yr · $110.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Reolink Poe Doorbell — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **reolink poe doorbell**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 38Conversion 29Competition 0Returns 17Price range 11Avg price 72Brand share 0Review moat 49Quality gap 90
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$110.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,632.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$71K**
$71K/yr · 28K searches
**Returns**
**Bad****7.3%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$95.62–$134.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, reolink poe doorbell is a $71K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 29/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reolink poe doorbell market data**
- **Units sold / yr**
- **2K–2K**
- avg 500–750/product
- **Revenue / yr**
- **$166K–$221K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **33.3%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- REOLINK100%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +10.4% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/reolink-poe-doorbell/trend)
## **Top reolink poe doorbell products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$14K40%$28K60%$43K80%$57K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REOLINK Video Doorbell PoE 2K Wired Outdoor Security Camera with Chime V2**REOLINK**$95.62**4.4★1,504 rev](https://www.amazon.com/dp/B0B7S1HMPC) [2**REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera**REOLINK**$100.70**4.2★3,343 rev](https://www.amazon.com/dp/B0B7S3JSG7) [3**REOLINK Battery Video Doorbell (2nd Gen) 2K Wireless&Wired Outdoor Camera**REOLINK**$134.93**3.6★51 rev](https://www.amazon.com/dp/B0FJDRFFQ6)
### **Newest**
by launch date
[**REOLINK Battery Video Doorbell (2nd Gen) 2K Wireless&Wired Outdoor Camera**REOLINK**$134.93**51 rev11mo ago](https://www.amazon.com/dp/B0FJDRFFQ6) [**REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera**REOLINK**$100.70**3,343 rev3y ago](https://www.amazon.com/dp/B0B7S3JSG7) [**REOLINK Video Doorbell PoE 2K Wired Outdoor Security Camera with Chime V2**REOLINK**$95.62**1,504 rev4y ago](https://www.amazon.com/dp/B0B7S1HMPC)
### **Trending**
90-day click momentum
[**REOLINK Battery Video Doorbell (2nd Gen) 2K Wireless&Wired Outdoor Camera**REOLINK**$134.93**3.6★**▲ 252%**](https://www.amazon.com/dp/B0FJDRFFQ6) [**REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera**REOLINK**$100.70**4.2★**— 7%**](https://www.amazon.com/dp/B0B7S3JSG7) [**REOLINK Video Doorbell PoE 2K Wired Outdoor Security Camera with Chime V2**REOLINK**$95.62**4.4★**— 7%**](https://www.amazon.com/dp/B0B7S1HMPC)
## **What buyers say about reolink poe doorbell**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Build quality - feels well made”*
**Assembly/Installation**9%
*“Easy to install”*
**Connectivity-Overall**7%
*“connected to my WiFi”*
**Video Quality**7%
*“great video feed”*
**Software/Application**7%
*“App is user friendly”*
**Value For Money**6%
*“It's worth buying”*
**Security**5%
*“It provides security”*
**Image/Picture Clarity**4%
*“picture quality is excellent”*
**Ease Of Use**3%
*“easy to use”*
**Night Vision**3%
*“Night vision is crisp”*
### **What buyers complain about **
**Connectivity-Overall**24%
*“Connection failed”*
**Assembly/Installation**9%
*“Not easy installation at all”*
**Software/Application**7%
*“The app is not perfect”*
**Functionality-Overall**6%
*“poor features”*
**Durability**5%
*“Stopped working after 7 months - Do Not Recommend”*
**Quality-Overall**4%
*“it never reaches the balanced quality of the Nest”*
**Motion Detection**4%
*“Very sensitive on motion”*
**Instructions/User Manual/Troubleshooting**3%
*“THE DIRECTIONS ARE TERRIBLE”*
**Compatibility-Overall**3%
*“It does not pair”*
**Night Vision**2%
*“The only thing I'm not keen on is that to put it on auto night vision it just goes to full NV and daytime video is Black and White”*
### **Top return reasons **
**Connectivity-Overall**33%
**Compatibility-Overall**16%
**Value For Money**10%
**Functionality-Overall**8%
**Assembly/Installation**7%
**Advertised Vs Actual Product**4%
**Image/Picture Clarity**2%
**Defective Material/Parts**2%
**Size-Overall**2%
**Camera Quality**1%
## **Common questions**
- **Is reolink poe doorbell profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (29/100).
- **How competitive is the reolink poe doorbell niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in reolink poe doorbell?**
- Top complaints mined from reviews: Connectivity-Overall, Assembly/Installation, Software/Application. The return rate is 7.3% — above our launch gate.
- **When does demand for reolink poe doorbell peak?**
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the reolink poe doorbell niche?**
- Listings span $95.62–$134.93; the average listing price is $110.41 (sweet spot $15–$100). The average incumbent carries 1,633 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)