---
title: "Red Twine — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/red-twine"
last_updated: "2026-08-08T16:43:56.313Z"
locale: en
meta:
  description: "Niche score 33/100 · $34K/yr market · 40K searches/yr · $6.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 33/100 · $34K/yr market · 40K searches/yr · $6.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Red Twine — $34K/yr Amazon US Niche (2026) - Flapen"
---

# **red twine**

**Skip it**

Prices mostly outside the sweet spot ($4.05–$9.90) — this niche doesn't clear our bar today.

Market size 9Growth 12Conversion 96Competition 30Returns 77Price range 0Avg price 17Brand share 33Review moat 33Quality gap 19

**Conversion**

**Incredible****13.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,172.79**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$6.26**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-26.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$34K**

$34K/yr · 40K searches

**Price range**

**Bad****$4.05–$9.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, red twine is a $34K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **red twine market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**5K–6K**</dd><dd>avg 100–250/product</dd>

<dt>**Revenue / yr**</dt><dd>**$31K–$38K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**13.7%**</dd>

<dt>**Avg BSR**</dt><dd>**#187**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**74%**</dd>

<dt>**Out of stock**</dt><dd>**3.5%**</dd>

<dt>**Avg brand age**</dt><dd>**47 months**</dd>

<dt>**Avg seller age**</dt><dd>**219 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**85%**

Top 20: 100%

**Top-5 click share**

**67%**

Top 20: 100%

**Open market**

**10%**

- FLIPPED24% - Leecogo23% - Vanhench15% - KINGLAKE12% - Vivifying12% - SMART&CASUAL5% - Open — no brand owns it (5 brands, 10%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.0×

[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/red-twine/trend)

## **Top red twine search terms**

- **red twine**31K/yr-29.7%10.4% conv. - **red twine string**6K/yr-14.3%8.4% conv. - **red jute twine**4K/yr-9.9%7.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/red-twine/search-terms)

## **Top red twine products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$7K30%$10K40%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)](https://m.media-amazon.com/images/I/51zyOAyp9fL.jpg)**(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)**FLIPPED**$5.43**4.6★3,421 rev](https://www.amazon.com/dp/B08GQBH8TV) [2![Vanhench 805ft Twine String Red Colored Natural Jute Twine Cord Thin Rope Arts & Crafts Gift Wrapping Wrapping Wedding Dcor Art Decoration Packing Material Christmas Wrapping](https://m.media-amazon.com/images/I/51aawVckoGL.jpg)**Vanhench 805ft Twine String Red Colored Natural Jute Twine Cord Thin Rope Arts & Crafts Gift Wrapping Wrapping Wedding Dcor Art Decoration Packing Material Christmas Wrapping**Vanhench**$9.90**4.6★4,180 rev](https://www.amazon.com/dp/B0D8YFGX3K) [3![Twine String 500 Feet Cotton Butchers Twine String Cooking Kitchen Twine for Crafts Roasting Gift Wrapping DIY Decoration Gardening Packing Materials Red](https://m.media-amazon.com/images/I/41YOTZYe6kL.jpg)**Twine String 500 Feet Cotton Butchers Twine String Cooking Kitchen Twine for Crafts Roasting Gift Wrapping DIY Decoration Gardening Packing Materials Red**Leecogo**$7.14**4.8★651 rev](https://www.amazon.com/dp/B09YTXVY9S) [4![Colored Jute Twine 328 Feet Durable Natural Jute Rope String Perfect for Arts Crafts Mason Jars Knife Handle Wrapping Wedding Decorations Home Gardening Durable Packing String for Gifts Presents Red](https://m.media-amazon.com/images/I/416m9dI4maL.jpg)**Colored Jute Twine 328 Feet Durable Natural Jute Rope String Perfect for Arts Crafts Mason Jars Knife Handle Wrapping Wedding Decorations Home Gardening Durable Packing String for Gifts Presents Red**Leecogo**$6.62**4.6★591 rev](https://www.amazon.com/dp/B09BQGXGQ5) [5![Vivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and Decoration](https://m.media-amazon.com/images/I/51Zxf31QZHL.jpg)**Vivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and Decoration**Vivifying**$7.65**4.6★5,985 rev](https://www.amazon.com/dp/B07G54KP8D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KINGLAKE Red String Jute Twine - 164 Feet Long Red Hemp Jute Rope Cord Twine for Crafts Gift Wrapping Gift Tags Christmas Holiday Decor](https://m.media-amazon.com/images/I/41iddDta9zL.jpg)**KINGLAKE Red String Jute Twine - 164 Feet Long Red Hemp Jute Rope Cord Twine for Crafts Gift Wrapping Gift Tags Christmas Holiday Decor**KINGLAKE**$4.36**180 rev4mo ago](https://www.amazon.com/dp/B0GQQJNQ81) [![KINGLAKE Red Jute Twine String - 2mm Red Twine String for Crafts 328 Feet 3 Ply Jute Rope for Gift Wrapping Christmas Packing Arts Decoration Wedding Gardening](https://m.media-amazon.com/images/I/31ez7-ZsAVL.jpg)**KINGLAKE Red Jute Twine String - 2mm Red Twine String for Crafts 328 Feet 3 Ply Jute Rope for Gift Wrapping Christmas Packing Arts Decoration Wedding Gardening**KINGLAKE**$5.03**52 rev6mo ago](https://www.amazon.com/dp/B0GJRW2M9F) [![G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations](https://m.media-amazon.com/images/I/41LPeRRk87L.jpg)**G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations**G2PLUS**$5.31**36 rev6mo ago](https://www.amazon.com/dp/B0GG9V71V6) [![G2PLUS Red Cotton String: 2mm 164Ft Crafts Cotton Twine for Gift Wrapping DIY Crafts Small Business Packaging Party Favor Christmas Holiday Decorations Mothers Day](https://m.media-amazon.com/images/I/41pJlrVr+YL.jpg)**G2PLUS Red Cotton String: 2mm 164Ft Crafts Cotton Twine for Gift Wrapping DIY Crafts Small Business Packaging Party Favor Christmas Holiday Decorations Mothers Day**G2PLUS**$5.72**27 rev6mo ago](https://www.amazon.com/dp/B0GG9WSJ3F) [![KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas](https://m.media-amazon.com/images/I/41Hd4-xtX1L.jpg)**KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas**KINGLAKE**$4.94**101 rev6mo ago](https://www.amazon.com/dp/B0GG75R5FP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KINGLAKE Red String Jute Twine - 164 Feet Long Red Hemp Jute Rope Cord Twine for Crafts Gift Wrapping Gift Tags Christmas Holiday Decor](https://m.media-amazon.com/images/I/41iddDta9zL.jpg)**KINGLAKE Red String Jute Twine - 164 Feet Long Red Hemp Jute Rope Cord Twine for Crafts Gift Wrapping Gift Tags Christmas Holiday Decor**KINGLAKE**$4.36**4.6★**▲ 558%**](https://www.amazon.com/dp/B0GQQJNQ81) [![G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations](https://m.media-amazon.com/images/I/41LPeRRk87L.jpg)**G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations**G2PLUS**$5.31**4.8★**▲ 542%**](https://www.amazon.com/dp/B0GG9V71V6) [![KINGLAKE Red Jute Twine String - 2mm Red Twine String for Crafts 328 Feet 3 Ply Jute Rope for Gift Wrapping Christmas Packing Arts Decoration Wedding Gardening](https://m.media-amazon.com/images/I/31ez7-ZsAVL.jpg)**KINGLAKE Red Jute Twine String - 2mm Red Twine String for Crafts 328 Feet 3 Ply Jute Rope for Gift Wrapping Christmas Packing Arts Decoration Wedding Gardening**KINGLAKE**$5.03**4.6★**▲ 538%**](https://www.amazon.com/dp/B0GJRW2M9F) [![G2PLUS Red Cotton String: 2mm 164Ft Crafts Cotton Twine for Gift Wrapping DIY Crafts Small Business Packaging Party Favor Christmas Holiday Decorations Mothers Day](https://m.media-amazon.com/images/I/41pJlrVr+YL.jpg)**G2PLUS Red Cotton String: 2mm 164Ft Crafts Cotton Twine for Gift Wrapping DIY Crafts Small Business Packaging Party Favor Christmas Holiday Decorations Mothers Day**G2PLUS**$5.72**4.9★**▲ 525%**](https://www.amazon.com/dp/B0GG9WSJ3F) [![KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas](https://m.media-amazon.com/images/I/41Hd4-xtX1L.jpg)**KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas**KINGLAKE**$4.94**4.6★**▲ 339%**](https://www.amazon.com/dp/B0GG75R5FP)

**~~View all trending →~~**

## **What buyers say about red twine**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Good quality”*

**Color**19%

*“found a color to be very helpful”*

**Advertised Vs Actual Product**15%

*“Just as advertised”*

**Strength**10%

*“VERY STRONG TO”*

**Gifting Purpose**6%

*“Great product for many uses such as crafts, and gift wrap”*

**Thickness**3%

*“Thick and versatile”*

**Efficiency**3%

*“worked great for my application”*

**Ease Of Use**3%

*“Many many possible uses”*

**Design-Overall**3%

*“sturdy for crafting projects”*

**Size-Overall**3%

*“Fit”*

### **What buyers complain about **

**Color**25%

*“THE RED AND WHITE ARE OUT STANDING TOGETHER”*

**Thickness**25%

*“Wasnt as thick as I needed”*

**Size-Overall**25%

*“size was wrong”*

### **Top return reasons **

**Color**23%

**Value For Money**21%

**Size-Overall**9%

**Thin**8%

**Advertised Vs Actual Product**6%

**Material Quality**6%

**Thickness**6%

**Strength**3%

**Hard Feel**3%

**Display Colors**3%

## **Common questions**

<dl>

<dt>**Is red twine profitable to sell on Amazon United States?**</dt><dd>The niche generates $34K/yr across 19 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (33/100).</dd>

<dt>**How competitive is the red twine niche?**</dt><dd>11 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 85% of demand.</dd>

<dt>**What do buyers complain about in red twine?**</dt><dd>Top complaints mined from reviews: Color, Thickness, Size-Overall. The return rate is 1.9%.</dd>

<dt>**When does demand for red twine peak?**</dt><dd>Demand peaks in Nov–Dec; the busiest month runs 9.0× the quietest.</dd>

<dt>**What does it cost to enter the red twine niche?**</dt><dd>Listings span $4.05–$9.90; the average listing price is $6.26 (sweet spot $15–$100). The average incumbent carries 3,173 reviews — the moat a new listing must climb.</dd>

</dl>

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