---
title: "Red Guard Waterproofing — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/red-guard-waterproofing"
last_updated: "2026-08-08T16:44:18.137Z"
locale: en
meta:
description: "Niche score 36/100 · $74K/yr market · 76K searches/yr · $60.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $74K/yr market · 76K searches/yr · $60.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Guard Waterproofing — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **red guard waterproofing**
**Skip it**
A small market ($74K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 21Conversion 20Competition 18Returns 61Price range 55Avg price 89Brand share 31Review moat 70Quality gap 57
**Avg price**
**Great****$60.81**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****703.85**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$15.11–$169.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$74K**
$74K/yr · 76K searches
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, red guard waterproofing is a $74K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red guard waterproofing market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$91K–$122K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,890**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**9%**
- CUSTOM36% - Redgard31% - Ann Arbor T-shirt Co.8% - USG Interiors7% - XFasten5% - Easton4% - Open — no brand owns it (5 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — -7.2% search growth over the last 90 days.
2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/red-guard-waterproofing/trend)
## **Top red guard waterproofing search terms**
- **red guard waterproofing membrane**10K/yr+3.8%1.8% conv. - **redgard**11K/yr+10.7%1.4% conv. - **red guard**10K/yr-0.5%1.2% conv. - **red guard waterproofing**17K/yr-25.9%1.3% conv. - **redgard waterproofing membrane**4K/yr+35.7%1.5% conv. - **redguard waterproofing**6K/yr+1.8%1.4% conv. - **redguard**4K/yr-16.1%1.6% conv. - **red gard**3K/yr-6.7%1.5% conv. - **redgard waterproofing**8K/yr-60.0%1.2% conv. - **red gard waterproofing membrane**3K/yr-51.9%3.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/red-guard-waterproofing/search-terms)
## **Top red guard waterproofing products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Custom BLDG Products RedGard Anti-Fracture Quick Dry Waterproofing and Crack Prevention Liquid Rubber Membrane 1 Gallon Pail (3.78 L) LQWAF1-2 Adhesive for Indoor and Outdoor Use**Redgard**$82.62**5.0★3 rev](https://www.amazon.com/dp/B07Y8QQ2R7) [2**Custom Building Products RedGard Ready to Use Pink Waterproofing and Crack Prevention 1 gal.**CUSTOM**$92.31**3.7★26 rev](https://www.amazon.com/dp/B00448HMMI) [3**Ann Arbor T-shirt Co. Lifeguard | Red Guard Unisex Uniform Costume Long Sleeve T-Shirt for Men Women - Red XL**Ann Arbor T-shirt Co.**$28.96**4.5★1,457 rev](https://www.amazon.com/dp/B07K6Y5F1G) [4**USG DUROCK Brand Liquid Waterproofing Membrane 1 Gallon**USG Interiors**$54.42**4.5★733 rev](https://www.amazon.com/dp/B076YF45P3) [5**CUSTOM BLDG PRODUCTS LQWAF1-2 Redgard Waterproofing 1 gal (Two Pack)**CUSTOM**$144.03**3.4★12 rev](https://www.amazon.com/dp/B088TWVZ7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Invisible Waterproof Agent 35oz | Transparent Sealant for Bathroom Shower Concrete & Roof Indoor/Outdoor Use**PIBEIBUK**$25.22**120 rev10mo ago](https://www.amazon.com/dp/B0FKN7HQK4) [**Easton | Catchers Throat Guard 3.0 | Catchers Mask / Helmet Attachment | Red**Easton**$15.11**46 rev10mo ago](https://www.amazon.com/dp/B0FPRPQ8FV) [**Xmntdo Invisible Waterproof Agent Transparent Repairing Leak Waterproof Adhesive for Roofs Walls Bathroom Shower Window Sills Indoor & Outdoor Water Proof Coating 35 Oz**Xmntdo**$22.73**3,252 rev2y ago](https://www.amazon.com/dp/B0D5Q2X2RB) [**Soccer Shin Guards Kids Youth Ski Shin Guard Sleeves for Boys Girls Adults Men Women Protective Soccer Equipment for 2-18 Years Old Boys Girls High Impact Resistant Breathable Comfortable(Red XXS)**COTLIKE**$21.45**896 rev2y ago](https://www.amazon.com/dp/B0D4VSFJNS) [**CUSTOM BLDG PRODUCTS LQWAF1-2 Redgard Waterproofing 1 gal (Two Pack)**CUSTOM**$144.03**12 rev6y ago](https://www.amazon.com/dp/B088TWVZ7F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ann Arbor T-shirt Co. Lifeguard | Red Guard Unisex Uniform Costume Long Sleeve T-Shirt for Men Women - Red XL**Ann Arbor T-shirt Co.**$28.96**4.5★**▲ 170%**](https://www.amazon.com/dp/B07K6Y5F1G) [**Easton | Catchers Throat Guard 3.0 | Catchers Mask / Helmet Attachment | Red**Easton**$15.11**4.6★**▲ 158%**](https://www.amazon.com/dp/B0FPRPQ8FV) [**Soccer Shin Guards Kids Youth Ski Shin Guard Sleeves for Boys Girls Adults Men Women Protective Soccer Equipment for 2-18 Years Old Boys Girls High Impact Resistant Breathable Comfortable(Red XXS)**COTLIKE**$21.45**4.6★**▲ 133%**](https://www.amazon.com/dp/B0D4VSFJNS) [**Xmntdo Invisible Waterproof Agent Transparent Repairing Leak Waterproof Adhesive for Roofs Walls Bathroom Shower Window Sills Indoor & Outdoor Water Proof Coating 35 Oz**Xmntdo**$22.73**4.4★**▲ 73%**](https://www.amazon.com/dp/B0D5Q2X2RB) [**Custom BLDG Products RedGard Anti-Fracture Quick Dry Waterproofing and Crack Prevention Liquid Rubber Membrane 1 Gallon Pail (3.78 L) LQWAF1-2 Adhesive for Indoor and Outdoor Use**Redgard**$82.62**5.0★**▲ 69%**](https://www.amazon.com/dp/B07Y8QQ2R7)
**~~View all trending →~~**
## **What buyers say about red guard waterproofing**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**17%
*“Good for DIY to repair leaking bathroom”*
**Advertised Vs Actual Product**13%
*“Works as advertised”*
**Quality-Overall**12%
*“Excellent Product”*
**Water Resistance**8%
*“Quick & easy roll on water proofing”*
**Efficiency**7%
*“Works Well”*
**Ease Of Use**7%
*“Easy to use”*
**Durability**6%
*“Though I found a durable fix”*
**Value For Money**6%
*“Excellent price”*
**Stitch/Finish/Polish**3%
*“Worked on seams”*
**Color**3%
*“Colours match”*
### **What buyers complain about **
**Leak-Proof**12%
*“I have a small leak”*
**Water Resistance**10%
*“I did not receive this product Transparent water proof coating”*
**Color**10%
*“It was white”*
**Quality-Overall**10%
*“POOR QUALITY”*
**Functionality-Overall**7%
*“Didn't work”*
**Assembly/Installation**5%
*“it is still not set up after two weeks”*
**Durability**5%
*“Definitely not permanent”*
**Thickness**5%
*“Dont put it on too thick as it will crumble”*
**Advertised Vs Actual Product**5%
*“Conflicting, false advertising”*
**Ease Of Cleaning**4%
*“theres a lot of cleanup you have to do after you put the coats on because it tends to beat up quite a bit on edges”*
### **Top return reasons **
**Advertised Vs Actual Product**16%
**Adhesion/Stickiness**14%
**Functionality-Overall**11%
**Leak-Proof**9%
**Size-Overall**9%
**Water Resistance**8%
**Material Quality**5%
**Value For Money**5%
**Color**4%
**Compatibility-Overall**2%
## **Common questions**
- **Is red guard waterproofing profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the red guard waterproofing niche?**
- 11 brands and 63 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in red guard waterproofing?**
- Top complaints mined from reviews: Leak-Proof, Water Resistance, Color. The return rate is 2.6%.
- **What does it cost to enter the red guard waterproofing niche?**
- Listings span $15.11–$169.99; the average listing price is $60.81 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.
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