---
title: "Recessed Light Bulbs — $805K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/recessed-light-bulbs"
last_updated: "2026-08-07T17:07:47.181Z"
locale: en
meta:
description: "Niche score 51/100 · $805K/yr market · 529K searches/yr · $20.43 avg price. Soft demand (-3.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $805K/yr market · 529K searches/yr · $20.43 avg price. Soft demand (-3.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Recessed Light Bulbs — $805K/yr Amazon US Niche (2026) - Flapen"
---
# **recessed light bulbs**
**Worth a look**
Shows a sweet-spot price point ($20.43 avg), but soft demand (-3.7% this quarter) keeps it on the watch list.
Market size 73Growth 23Conversion 77Competition 40Returns 49Price range 76Avg price 89Brand share 37Review moat 50Quality gap 37
**Avg price**
**Great****$20.43**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.78–$28.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$805K**
$805K/yr · 529K searches
**Review moat**
**Good****1,492.95**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, recessed light bulbs is a $805K/yr Amazon United States market (529K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **recessed light bulbs market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$817K–$1.0M**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**13%**
- Sunco Lighting37% - Amazon Basics19% - Feit Electric12% - LEDVANCE10% - DEGNJU5% - Linkind5% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/recessed-light-bulbs/trend)
## **Top recessed light bulbs search terms**
- **recessed light bulbs**124K/yr-10.5%4.9% conv. - **br30 led bulb**93K/yr+1.4%5.6% conv. - **can light bulbs**68K/yr+5.7%6.4% conv. - **ceiling light bulbs**39K/yr-9.6%3.4% conv. - **br30 65w indoor flood**32K/yr-11.4%7.9% conv. - **br30**29K/yr+3.3%4.2% conv. - **led can light bulbs**21K/yr-8.1%5.3% conv. - **bulged light bulbs**10K/yr-0.6%5.0% conv. - **led ceiling light bulbs**11K/yr+19.6%2.4% conv. - **recessed lighting bulbs**13K/yr+2.8%4.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/recessed-light-bulbs/search-terms)
## **Top recessed light bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$40K10%$80K15%$121K20%$161K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics BR30 LED Light Bulbs 65W Equivalent 11W Energy Efficient E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack**Amazon Basics**$13.90**4.5★4,013 rev](https://www.amazon.com/dp/B07JMBTQ57) [2**Sunco 12 Pack BR30 LED Flood Light Bulb E26 11W=65W 5000K Daylight**Sunco Lighting**$27.14**4.6★3,938 rev](https://www.amazon.com/dp/B01MTEO25O) [3**Sylvania ECO LED BR30 Light Bulb 65W = 10W Dimmable Frosted Finish 650 Lumens 2700K Soft White - 4 Pack (40870)**LEDVANCE**$12.66**4.6★1,660 rev](https://www.amazon.com/dp/B08HSC7P7H) [4**Sunco 6 Pack BR30 LED Flood Light Bulb E26 11W=65W 3000K Warm White**Sunco Lighting**$17.56**4.6★4,834 rev](https://www.amazon.com/dp/B019GAUUAE) [5**Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack**Feit Electric**$17.15**4.8★319 rev](https://www.amazon.com/dp/B0DPR9QF13)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Linkind BR30 LED Flood Light Bulbs Indoor 65W Equivalent Dimmable LED Recessed Bulbs 10W 850 Lumens 2700K Soft White E26 UL FCC Certified Recessed Can Light Bulb for Bedroom Bathroom 12 Packs**Linkind**$24.00**255 rev1y ago](https://www.amazon.com/dp/B0DRK7SHZ1) [**DAYBETTER BR30 LED Light Bulbs Indoor Flood Light 5000K Daylight White LED Bulb 65W Equivalent Dimmable E26 Base 800LM Recessed Can Bulb for Living Room Bedroom Dining Room Bathroom 12Pack**DAYBETTER**$24.11**400 rev1y ago](https://www.amazon.com/dp/B0DJP1CWJX) [**Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack**Feit Electric**$17.15**319 rev1y ago](https://www.amazon.com/dp/B0DPR9QF13) [**DAYBETTER BR30 LED Light Bulbs Indoor Flood Light 6Pack 5000K Daylight White LED Bulb 65W Equivalent Dimmable E26 Base 800LM Recessed Can Bulb for Living Room Bedroom Dining Room Bathroom**DAYBETTER**$17.62**825 rev1y ago](https://www.amazon.com/dp/B0D3D3FMH2) [**DEGNJU 12 Pack BR30 LED Recessed Light Bulb Dimmable Indoor Flood Light Bulbs CRI80 7W Equivalent 65W 2700K Soft White 650 Lumens 15000 Lifetime Hours E26 Base LED Can Light Bulb Flicker-Free**DEGNJU**$26.37**1,137 rev2y ago](https://www.amazon.com/dp/B0D6QNMJ95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Great Eagle Lighting BR30 LED Light Bulb 9.5W (75W Equivalent) Dimmable 850 Lumens 5000K Daylight High CRI 90+ E26 Base Indoor Flood Light for Recessed Cans UL Listed 6 Pack**Great Eagle Lighting Corporation**$10.78**4.5★**▲ 333%**](https://www.amazon.com/dp/B09372VRQR) [**Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack**Feit Electric**$17.15**4.8★**▲ 155%**](https://www.amazon.com/dp/B0DPR9QF13) [**Sunco 12 Pack BR30 LED Flood Light Bulb E26 11W=65W 4000K Cool White**Sunco Lighting**$26.57**4.5★**▲ 153%**](https://www.amazon.com/dp/B01MUG8ZJ2) [**GE Refresh BR30 LED Floodlight Bulbs Daylight 65W Eq 2 Pack**GE**$11.09**4.7★**▲ 121%**](https://www.amazon.com/dp/B0BSVD1XL6) [**Sunco 12 Pack BR30 LED Flood Light Bulb E26 11W=65W 5000K Daylight**Sunco Lighting**$27.14**4.6★**▲ 76%**](https://www.amazon.com/dp/B01MTEO25O)
**~~View all trending →~~**
## **What buyers say about recessed light bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**39%
*“Bright Light”*
**Value For Money**13%
*“Good value for money”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Bulb Flicker/Dimming/Color**7%
*“Dimming works fine”*
**Quality-Overall**7%
*“Good Quality”*
**Color**5%
*“Nice accurate color”*
**Durability**3%
*“Did not break”*
**Assembly/Installation**3%
*“Easy setup”*
**Efficiency**2%
*“Works great”*
**Size-Overall**2%
*“Fit well”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**32%
*“Bulbs flicker”*
**Quality-Overall**10%
*“The quality control leaves a lot to be desired”*
**Durability**9%
*“Short life”*
**Functionality-Overall**7%
*“Not worked as dimmable”*
**Brightness/Shine/Glow**6%
*“not as bright”*
**Size-Overall**5%
*“did not fit”*
**Color**3%
*“I was expecting a more moderate yellow”*
**Defective Material/Parts**2%
*“1/2 the box doesn't work”*
**Connectivity-Overall**2%
*“others lost connection”*
**Product Condition**2%
*“Returned product”*
### **Top return reasons **
**Size-Overall**44%
**Color**16%
**Brightness/Shine/Glow**12%
**Bulb Flicker/Dimming/Color**11%
**Advertised Vs Actual Product**6%
**Compatibility-Overall**3%
**Functionality-Overall**2%
**Value For Money**2%
**Connectivity-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is recessed light bulbs profitable to sell on Amazon United States?**
- The niche generates $805K/yr across 20 tracked products. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the recessed light bulbs niche?**
- 10 brands and 30 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in recessed light bulbs?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Quality-Overall, Durability. The return rate is 3.1%.
- **When does demand for recessed light bulbs peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the recessed light bulbs niche?**
- Listings span $10.78–$28.78; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 1,493 reviews — the moat a new listing must climb.
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