---
title: "R20 Led Bulb — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/r20-led-bulb"
last_updated: "2026-08-07T15:50:37.189Z"
locale: en
meta:
description: "Niche score 51/100 · $127K/yr market · 88K searches/yr · $18.35 avg price. Soft demand (-10.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $127K/yr market · 88K searches/yr · $18.35 avg price. Soft demand (-10.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "R20 Led Bulb — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **r20 led bulb**
**Worth a look**
Shows a sweet-spot price point ($18.35 avg), but soft demand (-10.8% this quarter) keeps it on the watch list.
Market size 29Growth 20Conversion 78Competition 72Returns 43Price range 66Avg price 83Brand share 55Review moat 69Quality gap 45
**Avg price**
**Great****$18.35**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****758.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.44–$29.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$127K**
$127K/yr · 88K searches
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, r20 led bulb is a $127K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **r20 led bulb market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$110K–$147K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#1,303**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 87%
**Open market**
**23%**
- Sunco Lighting28% - LUNO18% - E ENERGETIC LIGHTING10% - helloify9% - Feit Electric6% - Bioluz LED5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
2K2KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/r20-led-bulb/trend)
## **Top r20 led bulb search terms**
- **r20 led bulb**27K/yr-9.5%5.9% conv. - **br20 led bulb**18K/yr-6.6%4.6% conv. - **r20 bulb**8K/yr-2.9%6.2% conv. - **br20 led light bulbs**5K/yr+1.4%5.0% conv. - **small flood light bulbs**3K/yr+16.6%7.3% conv. - **br20**4K/yr-27.9%3.6% conv. - **small recessed light bulbs**4K/yr-16.9%4.4% conv. - **r20**3K/yr-4.5%3.6% conv. - **mini flood light bulb**4K/yr-12.2%4.0% conv. - **r20 light bulb**4K/yr-24.4%5.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/r20-led-bulb/search-terms)
## **Top r20 led bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LUNO R20 Dimmable LED Bulb 6.5W (45W Equivalent) 455 Lumens 2700K (Soft White) Medium Base (E26) UL Listed (4-Pack)**LUNO**$11.08**4.5★1,005 rev](https://www.amazon.com/dp/B07CLXSHXR) [2**helloify Dimmable R20/BR20 LED Flood Light Bulb 7W 50W Equivalent 5000K Daylight White 600lm Each Energy Saving Lamp for Office/Home E26 Screw Base 6 Count (Pack of 1)**helloify**$12.46**4.5★320 rev](https://www.amazon.com/dp/B08N18BD1R) [3**Sunco 10 Pack BR20 LED Flood Light Bulb E26 7W=50W 3000K Warm White**Sunco Lighting**$25.46**4.5★1,880 rev](https://www.amazon.com/dp/B01LVUQR9R) [4**Sunco BR20 LED Flood Light Bulb E26 7W=50W 2700K Soft White 4 Pack**Sunco Lighting**$14.56**4.5★1,277 rev](https://www.amazon.com/dp/B086Z7J4Z6) [5**Sunco 10 Pack BR20 LED Flood Light Bulb E26 7W=50W 5000K Daylight**Sunco Lighting**$25.48**4.5★1,880 rev](https://www.amazon.com/dp/B07GL6SKL7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LUXRITE BR20 LED Light Bulb 7W (50 Watt Equivalent) 5CCT 2700K 3000K 3500K 4000K 5000K CRI 90 Dimmable 550 Lumens LED Flood Light Bulb UL Listed E26 Medium Base (4 Pack)**LUXRITE**$19.49**59 rev1y ago](https://www.amazon.com/dp/B0DQDZ44XZ) [**FTL R20 Color Changing Light Bulb with Remote Control BR20 LED Bulb Dimmable RGB Colored Light Bulbs 7W=60W 30 Colors 2700K-6000K Timer Color Flood Light Bulbs for Recessed Can Lighting 6-Pack**FTL**$26.86**55 rev1y ago](https://www.amazon.com/dp/B0DKHPMCDT) [**Energetic BR20 LED Bulb R20 Dimmable 2700K Soft White 45W Equivalent to 6.5W Recessed Can Light Bulbs Kitchen Ceiling Lights E26 500 Lumen LED Flood Light Bulbs Indoor UL Listed (Pack of 10)**E ENERGETIC LIGHTING**$23.92**293 rev1y ago](https://www.amazon.com/dp/B0DD338HXR) [**LUNO R20 Dimmable LED Bulb Color Selectable 7W (50W Equivalent) 500 Lumens 2700K 3000K 3500K 4000K 5000K 5CCT UL Listed (4-Pack)**LUNO**$10.87**165 rev2y ago](https://www.amazon.com/dp/B0CLPGNWWX) [**Energetic BR20 LED Bulb R20 Dimmable 5000K Daylight 45W Equivalent to 6.5W Recessed Can Light Bulbs Kitchen Ceiling Lights E26 500 Lumen LED Flood Light Bulbs Indoor UL Listed (Pack of 10)**E ENERGETIC LIGHTING**$24.64**293 rev2y ago](https://www.amazon.com/dp/B0CL6D8C8Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**helloify Dimmable R20/BR20 LED Flood Light Bulb 7W 50W Equivalent 5000K Daylight White 600lm Each Energy Saving Lamp for Office/Home E26 Screw Base 6 Count (Pack of 1)**helloify**$12.46**4.5★**▲ 161%**](https://www.amazon.com/dp/B08N18BD1R) [**Energetic BR20 LED Bulb R20 Dimmable 2700K Soft White 45W Equivalent to 6.5W Recessed Can Light Bulbs Kitchen Ceiling Lights E26 500 Lumen LED Flood Light Bulbs Indoor UL Listed (Pack of 10)**E ENERGETIC LIGHTING**$23.92**4.5★**▲ 143%**](https://www.amazon.com/dp/B0DD338HXR) [**Feit Electric R20 LED Light Bulb 45W Eq 5CCT 6Way 2 Pack**Feit Electric**$12.80**4.4★**▲ 124%**](https://www.amazon.com/dp/B0BZQRCWSC) [**GE Relax LED R20 Floodlight Bulb Soft White 45W Replacement 1 Pack**GE**$7.44**4.3★**▲ 61%**](https://www.amazon.com/dp/B07CTLT2LG) [**Energetic BR20 LED Bulb R20 Dimmable 5000K Daylight 45W Equivalent to 6.5W Recessed Can Light Bulbs Kitchen Ceiling Lights E26 500 Lumen LED Flood Light Bulbs Indoor UL Listed (Pack of 10)**E ENERGETIC LIGHTING**$24.64**4.5★**▲ 58%**](https://www.amazon.com/dp/B0CL6D8C8Q)
**~~View all trending →~~**
## **What buyers say about r20 led bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**29%
*“Very bright and beautiful”*
**Size-Overall**13%
*“Great fit”*
**Value For Money**12%
*“Saves money”*
**Quality-Overall**10%
*“the build quality is great”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Bulb Flicker/Dimming/Color**6%
*“Great dimmer bulbs”*
**Efficiency**6%
*“is energy efficient”*
**Color**3%
*“Colorful fun”*
**Assembly/Installation**1%
*“Delivered quickly, installed easily...just right”*
**Durability**1%
*“Durable”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**23%
*“Bulbs flickering”*
**Durability**16%
*“About 6 months went by, and one by one, they started failing”*
**Advertised Vs Actual Product**9%
*“Don't trust diseptive descriptions”*
**Color**8%
*“not matching the color of the other bulbs”*
**Size-Overall**8%
*“Be careful of their size”*
**Brightness/Shine/Glow**5%
*“The new bulbs may be just a tad weaker in brightness”*
**Quality-Overall**5%
*“cheaper quality items”*
**Functionality-Overall**5%
*“Because one of the new bulbs didn't work”*
**Value For Money**4%
*“Not worth it”*
**Assembly/Installation**2%
*“The installation wasn't easy”*
### **Top return reasons **
**Size-Overall**57%
**Bulb Flicker/Dimming/Color**12%
**Color**9%
**Brightness/Shine/Glow**8%
**Advertised Vs Actual Product**6%
**Functionality-Overall**2%
**Compatibility-Overall**2%
**Defective Material/Parts**1%
**Value For Money**1%
**Product Condition**1%
## **Common questions**
- **Is r20 led bulb profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 36 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the r20 led bulb niche?**
- 15 brands and 62 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in r20 led bulb?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Advertised Vs Actual Product. The return rate is 3.5%.
- **When does demand for r20 led bulb peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the r20 led bulb niche?**
- Listings span $7.44–$29.56; the average listing price is $18.35 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.
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