---
title: "Search terms — puzzle light - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/puzzle-light/search-terms"
last_updated: "2026-08-08T19:21:56.513Z"
locale: en
meta:
  description: "Niche score 49/100 · $190K/yr market · 163K searches/yr · $25.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $190K/yr market · 163K searches/yr · $25.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — puzzle light - Flapen"
---

# **puzzle light**

**Skip it**

Soft demand (-40.3% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 5Conversion 55Competition 64Returns 46Price range 87Avg price 95Brand share 86Review moat 30Quality gap 37

**Avg price**

**Incredible****$25.31**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.99–$62.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$190K**

$190K/yr · 163K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,473.36**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-40.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms