---
title: "Puzzle Light — $190K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/puzzle-light"
last_updated: "2026-08-08T18:26:49.513Z"
locale: en
meta:
description: "Niche score 49/100 · $190K/yr market · 163K searches/yr · $25.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $190K/yr market · 163K searches/yr · $25.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Puzzle Light — $190K/yr Amazon US Niche (2026) - Flapen"
---
# **puzzle light**
**Skip it**
Soft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 5Conversion 55Competition 64Returns 46Price range 87Avg price 95Brand share 86Review moat 30Quality gap 37
**Avg price**
**Incredible****$25.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.99–$62.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$190K**
$190K/yr · 163K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,473.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-40.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, puzzle light is a $190K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **puzzle light market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$152K–$202K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#173**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**49%**
Top 20: 97%
**Top-5 click share**
**47%**
Top 20: 95%
**Open market**
**46%**
- TBBGA15% - Voncerus11% - Seaside village9% - Lepro8% - Kakanuo6% - One Fire6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -40.3% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/puzzle-light/trend)
## **Top puzzle light search terms**
- **puzzle light**82K/yr-41.4%3.5% conv. - **puzzle lamp**64K/yr-43.9%3.2% conv. - **lampara de trabajo**9K/yr-11.5%0.2% conv. - **artist light**8K/yr-13.8%1.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/puzzle-light/search-terms)
## **Top puzzle light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$15K12%$23K16%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TBBGA 1 Pack Rechargeable Cordless Table Lamp 5000mAh Battery Table Light**TBBGA**$32.97**4.7★1,183 rev](https://www.amazon.com/dp/B0D7GX6S13) [2**Voncerus LED Desk Lamp with Clamp Eye-Caring Clip on Lights for Home Office 3 Modes 10 Brightness Long Flexible Goose-Neck Metal Swing Arm Architect Task Table Lamps with USB Adapter Black**Voncerus**$16.91**4.6★8,820 rev](https://www.amazon.com/dp/B0BB5ZBT42) [3**LED Floor Lamp 18W/2000LM Bright Reading Floor Lamp for Office with Double Head Adjustable Gooseneck Dimmable Modern Standing Light for Lash Extension Craft Eye Caring Floor Lamps for Living Room**Seaside village**$33.06**4.7★1,692 rev](https://www.amazon.com/dp/B0CQK6PCZX) [4**Lepro LED Desk Lamp Metal Desk Light 9.5W 800lm Best Task Lamp 5 Color Modes 5 Brightness Level Dimmable Home Office Desktop Lamp for Reading Crafting Sewing Puzzle Nail White**Lepro**$20.84**4.8★8,231 rev](https://www.amazon.com/dp/B08LMPCX3D) [5**Rechargeable Cordless Table Lamp 4000mAh Battery Operated Black 2 Pack**Kakanuo**$30.04**4.3★689 rev](https://www.amazon.com/dp/B0DBHL4RBJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LXMSTTYT Embar Puzzle lamp with Portable RGB stepless dimming 5400mAh Battery Operated Lamps Battery Level Display LED Memory Function Suitable for Restaurant Bedroom Cafe and Home**LXMSTTYT**$29.39**32 rev3mo ago](https://www.amazon.com/dp/B0GVNBHMS3) [**embar puzzle lamp Rechargeable Table Lmap 5400mAh Battery Operated Lamps Battery Level Display LED Memory Function Cordless Table Lamp Suitable for Restaurant Bedroom Cafe and Home(Black)**LXMSTTYT**$27.37**24 rev4mo ago](https://www.amazon.com/dp/B0GRGJLKL2) [**LED Floor Lamp for Living Room Bright Reading Lamps for Office Adjustable Colors Temperatures&Brightness Dual Head Goose-Neck Standing Lamp Remote and Button Control Eye Caring Tall Lamp Black**VrimNowit**$28.45**837 rev1y ago](https://www.amazon.com/dp/B0FGJFSN72) [**LED Cordless Table Lamp Rechargeable Portable 6000mAh Battery Outdoor Bedside Table Lamps 3 Color Stepless Dimming Touch Battery Powered Lamp Table Light for Restaurant/Patio/Camping/Bedroom(Gold)**Simisand**$33.44**137 rev1y ago](https://www.amazon.com/dp/B0F5MWCQYH) [**shinelife LED Desk Lamp for Office Home Bright Desk Light with USB Charging Port Adjustable Dimmable Desk Lamps 5 Modes 5 Brightness Touch Study Lamp for Nail Craft Puzzle Sewing Study Black**shinelife**$19.27**956 rev1y ago](https://www.amazon.com/dp/B0F22BR222)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LXMSTTYT Embar Puzzle lamp with Portable RGB stepless dimming 5400mAh Battery Operated Lamps Battery Level Display LED Memory Function Suitable for Restaurant Bedroom Cafe and Home**LXMSTTYT**$29.39**4.6★**▲ 412%**](https://www.amazon.com/dp/B0GVNBHMS3) [**LED Cordless Table Lamp Rechargeable Portable 6000mAh Battery Outdoor Bedside Table Lamps 3 Color Stepless Dimming Touch Battery Powered Lamp Table Light for Restaurant/Patio/Camping/Bedroom(Gold)**Simisand**$33.44**4.4★**▲ 404%**](https://www.amazon.com/dp/B0F5MWCQYH) [**embar puzzle lamp Rechargeable Table Lmap 5400mAh Battery Operated Lamps Battery Level Display LED Memory Function Cordless Table Lamp Suitable for Restaurant Bedroom Cafe and Home(Black)**LXMSTTYT**$27.37**4.0★**▲ 400%**](https://www.amazon.com/dp/B0GRGJLKL2) [**FDIDC 2 Pack Cordless Table Lamps Rechargeable 5000mAh Portable LED Table Light 3 Color Stepless Dimming Battery Powered Table Lamp for Patio/Restaurant/Home/Outdoor.(Brushed Gold)**FDIDC**$62.67**4.6★**▲ 346%**](https://www.amazon.com/dp/B0B46LZ783) [**TBBGA 1 Pack Rechargeable Cordless Table Lamp 5000mAh Battery Table Light**TBBGA**$32.97**4.7★**▲ 305%**](https://www.amazon.com/dp/B0D7GX6S13)
**~~View all trending →~~**
## **What buyers say about puzzle light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**40%
*“Bright light”*
**Quality-Overall**6%
*“EXcellent product”*
**Value For Money**6%
*“Great deal”*
**Ease Of Use**5%
*“easy to open”*
**Advertised Vs Actual Product**5%
*“Better Than Expected”*
**Assembly/Installation**4%
*“Easy assemble”*
**Charging**3%
*“Charges quickly”*
**Adjustability/Rotatability/Reclining**3%
*“They are adjustable”*
**Design-Overall**2%
*“Awesome design”*
**Size-Overall**2%
*“fits my needs perfectly”*
### **What buyers complain about **
**Durability**15%
*“Didnt last”*
**Brightness/Shine/Glow**15%
*“Not bright enough”*
**Charging**8%
*“will not charge”*
**Quality-Overall**7%
*“Very low quality product”*
**Functionality-Overall**6%
*“Never worked”*
**Bulb Flicker/Dimming/Color**4%
*“Very dim”*
**Size-Overall**4%
*“is a bit short”*
**Touch/Button Controls**3%
*“the button can be tricky to press at times”*
**Battery Life**2%
*“Short battery life”*
**Strength**2%
*“not very sturdy”*
### **Top return reasons **
**Brightness/Shine/Glow**26%
**Size-Overall**24%
**Functionality-Overall**8%
**Advertised Vs Actual Product**6%
**Bulb Flicker/Dimming/Color**5%
**Charging**5%
**Defective Material/Parts**4%
**Value For Money**2%
**Color**2%
**Quality-Overall**2%
## **Common questions**
- **Is puzzle light profitable to sell on Amazon United States?**
- The niche generates $190K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the puzzle light niche?**
- 23 brands and 39 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in puzzle light?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Charging. The return rate is 3.3%.
- **When does demand for puzzle light peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the puzzle light niche?**
- Listings span $9.99–$62.67; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 3,473 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)