---
title: "Search terms — purple spotlight - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/purple-spotlight/search-terms"
last_updated: "2026-08-08T19:28:43.928Z"
locale: en
meta:
  description: "Niche score 26/100 · $0/yr market · 18K searches/yr · $25.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 26/100 · $0/yr market · 18K searches/yr · $25.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — purple spotlight - Flapen"
---

# **purple spotlight**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 46Conversion 0Competition 0Returns 16Price range 95Avg price 95Brand share 0Review moat 44Quality gap 62

**Avg price**

**Incredible****$25.65**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.42–$37.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+17.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,098.4**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****7.5%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$0**

$0/yr · 18K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms