---
title: "Trend — purple lights - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/purple-lights/trend"
last_updated: "2026-08-08T21:21:35.621Z"
locale: en
meta:
  description: "Niche score 56/100 · $329K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $329K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — purple lights - Flapen"
---

# **purple lights**

**Worth a look**

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 26Conversion 43Competition 89Returns 44Price range 65Avg price 60Brand share 96Review moat 25Quality gap 52

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Good****$4.28–$34.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.18**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$329K**

$329K/yr · 721K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+0.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,505.25**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend