---
title: "Search terms — purple lamp - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/purple-lamp/search-terms"
last_updated: "2026-08-08T20:28:34.428Z"
locale: en
meta:
  description: "Niche score 54/100 · $126K/yr market · 259K searches/yr · $39.50 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $126K/yr market · 259K searches/yr · $39.50 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — purple lamp - Flapen"
---

# **purple lamp**

**Worth a look**

Shows no brand lock-in (top 5 brands take 33% of clicks), but weak search conversion (1.2%) keeps it on the watch list.

Market size 29Growth 25Conversion 15Competition 86Returns 39Price range 92Avg price 95Brand share 96Review moat 56Quality gap 57

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$39.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.36–$97.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,249.02**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$126K**

$126K/yr · 259K searches

**Growth**

**Okay****+0.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms