---
title: "Search terms — purple fairy lights - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/purple-fairy-lights/search-terms"
last_updated: "2026-08-08T20:31:08.918Z"
locale: en
meta:
  description: "Niche score 48/100 · $77K/yr market · 144K searches/yr · $10.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $77K/yr market · 144K searches/yr · $10.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — purple fairy lights - Flapen"
---

# **purple fairy lights**

**Skip it**

A small market ($77K/yr) — this niche doesn't clear our bar today.

Market size 19Growth 33Conversion 59Competition 77Returns 39Price range 41Avg price 38Brand share 87Review moat 32Quality gap 47

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.28–$22.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Okay****$10.54**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+6.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,295.73**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$77K**

$77K/yr · 144K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms