---
title: "Pur Water Filter Replacement for Pitcher — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/pur-water-filter-replacement-for-pitcher"
last_updated: "2026-08-08T18:32:35.062Z"
locale: en
meta:
description: "Niche score 39/100 · $49K/yr market · 12K searches/yr · $25.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $49K/yr market · 12K searches/yr · $25.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pur Water Filter Replacement for Pitcher — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **pur water filter replacement for pitcher**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 19Conversion 98Competition 14Returns 72Price range 85Avg price 95Brand share 0Review moat 19Quality gap 52
**Conversion**
**Incredible****16.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$25.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.04–$58.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,434.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$49K**
$49K/yr · 12K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pur water filter replacement for pitcher is a $49K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pur water filter replacement for pitcher market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$38K**
- units × avg price
- **Conversion rate**
- **16.4%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- PUR82% - AQUA CREST11% - ICEPURE4% - PUREPLUS3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
450350Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/pur-water-filter-replacement-for-pitcher/trend)
## **Top pur water filter replacement for pitcher search terms**
- **ppf951k**3K/yr+4.0%17.8% conv. - **ppf951k pur water filter replacement**3K/yr+2.8%16.2% conv. - **pur maxion**2K/yr+2.7%5.1% conv. - **pur maxion water filter**2K/yr+22.8%3.2% conv. - **pur maxion water filter replacement**3K/yr-56.4%3.8% conv. - **pur maxion water filter replacement 3 pack**78/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/pur-water-filter-replacement-for-pitcher/search-terms)
## **Top pur water filter replacement for pitcher products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$15K45%$22K60%$29K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PUR Plus Water Filter Replacement for Pitchers & Dispensers 6-Month Supply 3 Count Blue (PPF951K3)**PUR**$19.78**4.5★28,171 rev](https://www.amazon.com/dp/B06WVDVDXB) [2**PUR MAXION Replacement Pitcher Filter - 4 PACK**PUR**$58.16**4.4★958 rev](https://www.amazon.com/dp/B07CFX1T6D) [3**AQUA CREST Water Filter Replacement for Pur Plus Filter PPF951K 4 Pack**AQUA CREST**$19.32**4.5★13,625 rev](https://www.amazon.com/dp/B01ETCLVF2) [4**PUR Plus Horizontal Faucet Mount Filtration System with 3-in-1 Lead Reducing Filter Water Filter for Sink Lasts 100 Gallons Compatible with Sinks with External Aerators Metallic Grey**PUR**$28.16**4.4★7,414 rev](https://www.amazon.com/dp/B07DDXJDVX) [5**PUR Plus Lead Reducing Water Pitcher and Dispenser Replacement Filter 1-Pack NSF & WQA Certified - Compatible with All PUR Pitchers and Dispensers Blue PPF951K1**PUR**$9.04**4.5★28,171 rev](https://www.amazon.com/dp/B06XHS2FNZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PUR Plus Vertical Faucet-Mount Water Filtration System Lead-Reducing Filter Easy Installation 100-Gallon Capacity Compatible with External Aerators Grey**PUR**$21.65**23,350 rev9mo ago](https://www.amazon.com/dp/B07MLSVLZH) [**PUREPLUS CRF950Z Pitcher Water Filter Replacement for Pur PPF900Z PPF951K PPT700W CR-1100C DS-1800Z CR-6000C PPT711W PPT711 PPT710W PPT111W PPT111R and All PUR Pitchers and Dispensers 4PACK**PUREPLUS**$22.97**3,009 rev6y ago](https://www.amazon.com/dp/B08D3B2F2S) [**ICEPURE Pitcher Water Filter Replacement for PUR CRF950Z CRF-950Z PPF900Z PPF951K PPT700W CR-1100C CR1100CV DS-1800Z PPT711W PPT711B PPT111W and More PUR Pitcher and Dispensers System 4PACK**ICEPURE**$22.07**8,420 rev6y ago](https://www.amazon.com/dp/B088WYYMKG) [**PUR Water Pitcher & Dispenser Replacement Filter 4-Pack Genuine PUR Water Filter 2-in-1 Powerful and Faster Filtration 8-Month Value Blue (PPF900Z4)**PUR**$23.55**20,307 rev6y ago](https://www.amazon.com/dp/B07WWB1MLN) [**PUR Plus Horizontal Faucet Mount Filtration System with 3-in-1 Lead Reducing Filter Water Filter for Sink Lasts 100 Gallons Compatible with Sinks with External Aerators Metallic Grey**PUR**$28.16**7,414 rev8y ago](https://www.amazon.com/dp/B07DDXJDVX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PUR Plus Water Filter Replacement for Pitchers & Dispensers 6-Month Supply 3 Count Blue (PPF951K3)**PUR**$19.78**4.5★**▲ 58%**](https://www.amazon.com/dp/B06WVDVDXB) [**PUR Plus Vertical Faucet-Mount Water Filtration System Lead-Reducing Filter Easy Installation 100-Gallon Capacity Compatible with External Aerators Grey**PUR**$21.65**4.4★**▲ 38%**](https://www.amazon.com/dp/B07MLSVLZH) [**PUR Plus Horizontal Faucet Mount Filtration System with 3-in-1 Lead Reducing Filter Water Filter for Sink Lasts 100 Gallons Compatible with Sinks with External Aerators Metallic Grey**PUR**$28.16**4.4★**▲ 30%**](https://www.amazon.com/dp/B07DDXJDVX) [**PUR Plus Vertical Faucet Mount Water Filtration System Lead-Reducing Filter Great-Tasting Easy Install Lasts 100 Gallons Faucet Water Filter Compatible with Sinks with External Aerators Chrome**PUR**$29.25**4.4★**▲ 23%**](https://www.amazon.com/dp/B0009CEKY6) [**AQUA CREST Water Filter Replacement for Pur Plus Filter PPF951K 4 Pack**AQUA CREST**$19.32**4.5★**— 8%**](https://www.amazon.com/dp/B01ETCLVF2)
**~~View all trending →~~**
## **What buyers say about pur water filter replacement for pitcher**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**26%
*“The filters work great”*
**Value For Money**13%
*“Great Deal”*
**Assembly/Installation**10%
*“Easy install”*
**Quality-Overall**9%
*“they've made some good quality changes”*
**Size-Overall**8%
*“Fits great”*
**Advertised Vs Actual Product**4%
*“Works as intended”*
**Efficiency**4%
*“Does the job perfectly”*
**Ease Of Use**3%
*“Convenient for Daily Use”*
**Water Resistance**2%
*“Improves water quality”*
**Durability**2%
*“Very durable”*
### **What buyers complain about **
**Filtration**32%
*“Poor quality filter”*
**Leak-Proof**9%
*“Leaked Like a Sieve”*
**Durability**6%
*“Broken within 1 month”*
**Quality-Overall**5%
*“Inconsistent quality”*
**Value For Money**5%
*“overpriced for what it is”*
**Smell**4%
*“Bad smell”*
**Size-Overall**4%
*“the black one is too small”*
**Functionality-Overall**4%
*“Doesnt work properly”*
**Jamming/Clogging**3%
*“Clogs up easily”*
**Advertised Vs Actual Product**2%
*“VERY MISLEADING”*
### **Top return reasons **
**Size-Overall**44%
**Compatibility-Overall**20%
**Filtration**14%
**Leak-Proof**4%
**Advertised Vs Actual Product**3%
**Connectivity-Overall**3%
**Functionality-Overall**3%
**Add-Ons/Attachments**2%
**Value For Money**2%
**Assembly/Installation**1%
## **Common questions**
- **Is pur water filter replacement for pitcher profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the pur water filter replacement for pitcher niche?**
- 4 brands and 26 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pur water filter replacement for pitcher?**
- Top complaints mined from reviews: Filtration, Leak-Proof, Durability. The return rate is 2.1%.
- **When does demand for pur water filter replacement for pitcher peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the pur water filter replacement for pitcher niche?**
- Listings span $9.04–$58.16; the average listing price is $25.39 (sweet spot $15–$100). The average incumbent carries 14,435 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)