---
title: "Pumpkin String Lights — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/pumpkin-string-lights"
last_updated: "2026-08-08T18:26:44.822Z"
locale: en
meta:
description: "Niche score 49/100 · $25K/yr market · 108K searches/yr · $12.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $25K/yr market · 108K searches/yr · $12.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin String Lights — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin string lights**
**Skip it**
A small market ($25K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 99Conversion 24Competition 55Returns 25Price range 33Avg price 53Brand share 59Review moat 76Quality gap 57
**Growth**
**Incredible****+260.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****472.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.33**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$7.42–$18.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****5.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$25K**
$25K/yr · 108K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, pumpkin string lights is a $25K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin string lights market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$74K–$99K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,917**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **81%**
- **Out of stock**
- **36.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **213 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**69%**
Top 20: 98%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**26%**
- Runleo34% - FFZZKJ11% - Besitek9% - TURNMEON8% - BOHON8% - Xingzd5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +260.3% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 65.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/pumpkin-string-lights/trend)
## **Top pumpkin string lights search terms**
- **pumpkin string lights**50K/yr+249.1%1.0% conv. - **pumpkin lights string**19K/yr+208.2%1.7% conv. - **jack o lantern string lights**5K/yr+269.8%1.6% conv. - **halloween pumpkin string lights**4K/yr+326.5%0.7% conv. - **pumpkin fairy lights**4K/yr+275.0%1.2% conv. - **pumpkin string lights plug in**7K/yr+760.9%2.5% conv. - **hanging pumpkin lights**3K/yr+246.3%1.1% conv. - **pumpkin lights plug in**4K/yr+326.2%1.1% conv. - **pumpkin string lights battery**3K/yr+395.4%1.8% conv. - **mini pumpkin lights**3K/yr+143.8%2.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/pumpkin-string-lights/search-terms)
## **Top pumpkin string lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Runleo Halloween Decorations Pumpkin String Lights Battery Operated**Runleo**$10.93**4.3★509 rev](https://www.amazon.com/dp/B09649HG8J) [2**Runleo Halloween Lights Battery Operated Pumpkin String Light Decorations**Runleo**$13.39**4.3★636 rev](https://www.amazon.com/dp/B09648BT5V) [3**FFZZKJ Halloween Lights Pumkin Lights 10FT 20LED with Timer 8 Modes Battery Operated Indoor Outdoor for Halloween Decorations Pumpkin Decor**FFZZKJ**$7.42**4.5★68 rev](https://www.amazon.com/dp/B0FDKYB1L3) [4**BOHON Pumpkin Lights String 3D Jack-o-Lantern with Remote Timer**BOHON**$11.69**4.4★1,101 rev](https://www.amazon.com/dp/B07W4VHKB8) [5**Runleo Halloween Lights Pumpkin String Light 20 LED 16.4ft Battery Operated**Runleo**$16.55**4.4★124 rev](https://www.amazon.com/dp/B0C6QJHDPG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QZFGYAN Halloween Pumpkin String Lights 8.5ft 10 Orange Jack-O-Lantern LED**QZFGYAN**$18.66**5 rev3w ago](https://www.amazon.com/dp/B0GTTHY965) [**10.5Ft Halloween Pumpkin String Lights E12 Base LED Pumpkin Lights Plug in**Adirxon**$8.58**8 rev11mo ago](https://www.amazon.com/dp/B0FBKQ8594) [**FFZZKJ Halloween Lights Pumkin Lights 10FT 20LED with Timer 8 Modes Battery Operated Indoor Outdoor for Halloween Decorations Pumpkin Decor**FFZZKJ**$7.42**68 rev12mo ago](https://www.amazon.com/dp/B0FDKYB1L3) [**Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations**Besitek**$10.44**542 rev1y ago](https://www.amazon.com/dp/B0F8R8DMYL) [**8.5Ft Pumpkin Lights with 10 LED Bulbs Halloween Decorations Outdoor**Xingzd**$11.55**58 rev1y ago](https://www.amazon.com/dp/B0F434SRZF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wnteple Halloween Decorations Pumpkin String Lights 20 LED 10Ft Battery Operated Cute 3D Orange Jack-O-Lantern Waterproof 2 Modes Steady/Flickering Light for Indoor Outdoor Party Home Decor**Wnteple**$9.74**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0C8FM4WQ8) [**QZFGYAN Halloween Pumpkin String Lights 8.5ft 10 Orange Jack-O-Lantern LED**QZFGYAN**$18.66**4.6★**▲ 986%**](https://www.amazon.com/dp/B0GTTHY965) [**2 Pack Halloween Pumpkin String Lights 5Ft 10 LED Battery Operated Indoor**WYBG**$9.48**4.5★**▲ 271%**](https://www.amazon.com/dp/B0D8T813M5) [**8.5Ft Pumpkin Lights with 10 LED Bulbs Halloween Decorations Outdoor**Xingzd**$11.55**4.4★**▲ 184%**](https://www.amazon.com/dp/B0F434SRZF) [**Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations**Besitek**$10.44**4.4★**▲ 175%**](https://www.amazon.com/dp/B0F8R8DMYL)
**~~View all trending →~~**
## **What buyers say about pumpkin string lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**35%
*“Its very bright”*
**Value For Money**17%
*“Good value”*
**Quality-Overall**9%
*“Very good quality and cute”*
**Battery Life**5%
*“Battery life is good”*
**Color**5%
*“Really pretty”*
**Efficiency**5%
*“Worked for me”*
**Size-Overall**4%
*“fit the golf cart well”*
**Durability**3%
*“Works well & lasts”*
**Adjustability/Rotatability/Reclining**2%
*“Its fun to adjust settings with remote”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Suitable For Outdoor**13%
*“not good for outdoor decoration”*
**Quality-Overall**13%
*“Average Product”*
**Durability**13%
*“there is no way they'd last”*
**Battery Life**13%
*“Immediately drains batteries”*
**Strength**6%
*“My only quibble is that the plastic is brittle/fragile”*
**Brightness/Shine/Glow**6%
*“I wish they were a little brighter”*
**Bulb Flicker/Dimming/Color**6%
*“not bright at all - very-very dull”*
**Size-Overall**6%
*“They were a bit smaller than I thought they would be”*
### **Top return reasons **
**Size-Overall**32%
**Advertised Vs Actual Product**13%
**Quality-Overall**12%
**Functionality-Overall**12%
**Brightness/Shine/Glow**6%
**Rusts/Corrodes**6%
**Color**4%
**Defective Material/Parts**3%
**Bulb Flicker/Dimming/Color**3%
**Value For Money**3%
## **Common questions**
- **Is pumpkin string lights profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +260.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pumpkin string lights niche?**
- 22 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in pumpkin string lights?**
- Top complaints mined from reviews: Suitable For Outdoor, Quality-Overall, Durability. The return rate is 5.0% — above our launch gate.
- **When does demand for pumpkin string lights peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 65.6× the quietest.
- **What does it cost to enter the pumpkin string lights niche?**
- Listings span $7.42–$18.66; the average listing price is $12.33 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.
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