---
title: "Pumpkin Lights — $174K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/pumpkin-lights"
last_updated: "2026-08-06T16:48:18.388Z"
locale: en
meta:
description: "Niche score 59/100 · $174K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $174K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Lights — $174K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin lights**
**Worth a look**
Shows demand growing +158.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 96Conversion 17Competition 74Returns 43Price range 64Avg price 79Brand share 76Review moat 27Quality gap 62
**Growth**
**Incredible****+158.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$16.57**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.64–$137.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$174K**
$174K/yr · 762K searches
**Review moat**
**Okay****3,820.06**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, pumpkin lights is a $174K/yr Amazon United States market (762K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin lights market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **$829K–$994K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,194**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **78%**
- **Out of stock**
- **15.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**38 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**59%**
Top 20: 87%
**Top-5 click share**
**40%**
Top 20: 76%
**Open market**
**41%**
- Runleo21% - FFZZKJ11% - Besitek10% - TURNMEON8% - Dylviw5% - PumpkinHQ.com5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +158.5% search growth over the last 90 days.
150K100KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 235.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/pumpkin-lights/trend)
## **Top pumpkin lights search terms**
- **pumpkin lights**310K/yr+242.3%1.2% conv. - **pumpkin light**74K/yr+225.7%0.6% conv. - **halloween pumpkin lights**36K/yr+214.8%0.5% conv. - **jack o lantern lights**63K/yr+94.0%0.6% conv. - **pumpkin lights battery operated**39K/yr+36.9%1.1% conv. - **jackolantern lights**30K/yr+49.5%0.8% conv. - **led pumpkin lights**25K/yr+80.5%0.3% conv. - **lights for pumpkins**21K/yr+37.8%0.2% conv. - **pumpkin led lights**14K/yr+192.6%1.5% conv. - **pumpkin lights outdoor**29K/yr+409.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/pumpkin-lights/search-terms)
## **Top pumpkin lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$16K12%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FFZZKJ Halloween Lights Pumkin Lights 10FT 20LED with Timer 8 Modes Battery Operated Indoor Outdoor for Halloween Decorations Pumpkin Decor**FFZZKJ**$7.42**4.5★68 rev](https://www.amazon.com/dp/B0FDKYB1L3) [2**Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations**Besitek**$10.44**4.4★542 rev](https://www.amazon.com/dp/B0F8R8DMYL) [3**Runleo Halloween Lights Battery Operated Pumpkin String Light Decorations**Runleo**$13.39**4.3★636 rev](https://www.amazon.com/dp/B09648BT5V) [4**Runleo Halloween Decorations Pumpkin String Lights Battery Operated**Runleo**$10.93**4.3★509 rev](https://www.amazon.com/dp/B09649HG8J) [5**Runleo Halloween Lights Pumpkin String Light 20 LED 16.4ft Battery Operated**Runleo**$16.55**4.4★124 rev](https://www.amazon.com/dp/B0C6QJHDPG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Weinexra Stained Glass Pumpkin Lamp Pumpkin Stained Glass Lamp 2025 Halloween Pumpkins Ornaments Starry Night Indoor Pumpkins Lantern Decorations for Home Holiday Party (1PC)**Weinexra**$13.30**8 rev10mo ago](https://www.amazon.com/dp/B0FPWWNJZB) [**FFZZKJ Halloween Lights Pumkin Lights 10FT 20LED with Timer 8 Modes Battery Operated Indoor Outdoor for Halloween Decorations Pumpkin Decor**FFZZKJ**$7.42**68 rev12mo ago](https://www.amazon.com/dp/B0FDKYB1L3) [**Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations**Besitek**$10.44**542 rev1y ago](https://www.amazon.com/dp/B0F8R8DMYL) [**2 Pack Halloween Pumpkin String Lights 5Ft 10 LED Battery Operated Indoor**WYBG**$9.48**16 rev2y ago](https://www.amazon.com/dp/B0D8T813M5) [**Fall Decorations for Home - Flickering Flameless Wax Pumpkin LED Candle**MOREDOTS**$27.37**250 rev2y ago](https://www.amazon.com/dp/B0D3HBQ874)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Weinexra Stained Glass Pumpkin Lamp Pumpkin Stained Glass Lamp 2025 Halloween Pumpkins Ornaments Starry Night Indoor Pumpkins Lantern Decorations for Home Holiday Party (1PC)**Weinexra**$13.30**2.8★**▲ 1000%**](https://www.amazon.com/dp/B0FPWWNJZB) [**6-Pack Carved Pumpkin Lights with Remote Control Eerie Glow for Halloween Jack-o-Lanterns Weather-Resistant & Easy to Install - Great for Pumpkin Carving Parties**PumpkinHQ.com**$12.20**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0CNC84GFK) [**3 Pack & Timer - Fall Decor Fall Garland with Pumpkin Lights 30Ft 60LED**TURNMEON**$16.46**4.2★**▲ 1000%**](https://www.amazon.com/dp/B09W8RVW5M) [**2 Pack Halloween Pumpkin String Lights 5Ft 10 LED Battery Operated Indoor**WYBG**$9.48**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0D8T813M5) [**Halloween Decoration 10FT 20 LED Pumpkin String Lights Battery Operated 2 Mode Steady/Flickering Waterproof Halloween Lights for Indoor Outdoor Decor Camper Party Decorations**Besitek**$10.44**4.4★**▲ 878%**](https://www.amazon.com/dp/B0F8R8DMYL)
**~~View all trending →~~**
## **What buyers say about pumpkin lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**30%
*“Beautiful glow”*
**Value For Money**11%
*“Good price”*
**Quality-Overall**11%
*“they are really good quality and came fast”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Battery Life**6%
*“Battery lasts”*
**Ease Of Use**4%
*“Easy to use”*
**Color**4%
*“fun colors”*
**Durability**4%
*“They are extremely durable”*
**Efficiency**3%
*“Worked perfect”*
**Size-Overall**2%
*“the right size”*
### **What buyers complain about **
**Brightness/Shine/Glow**15%
*“Not bright enough”*
**Battery Life**14%
*“Battery life is terrible”*
**Durability**6%
*“Fell off and broke shortly after I got it”*
**Quality-Overall**6%
*“Cheap”*
**Size-Overall**6%
*“Little bigger”*
**Bulb Flicker/Dimming/Color**6%
*“They actually flicker”*
**Color**3%
*“the color is almost white”*
**Strength**3%
*“They are flimsy- light is not bright, I got some from Burlington Coat Factory for cheaper and better quality”*
**Value For Money**3%
*“over again so it gets expensive”*
**Water Resistance**2%
*“then Water get in to the seal is not that great”*
### **Top return reasons **
**Size-Overall**33%
**Bulb Flicker/Dimming/Color**13%
**Color**12%
**Brightness/Shine/Glow**9%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Functionality-Overall**4%
**Alarm/Timer Accuracy**3%
**Quality-Overall**3%
**Defective Material/Parts**1%
## **Common questions**
- **Is pumpkin lights profitable to sell on Amazon United States?**
- The niche generates $174K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +158.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the pumpkin lights niche?**
- 38 brands and 50 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in pumpkin lights?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Battery Life, Durability. The return rate is 3.6%.
- **When does demand for pumpkin lights peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 235.6× the quietest.
- **What does it cost to enter the pumpkin lights niche?**
- Listings span $4.64–$137.57; the average listing price is $16.57 (sweet spot $15–$100). The average incumbent carries 3,820 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)