---
title: "Power Outage — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/power-outage"
last_updated: "2026-08-08T19:24:44.132Z"
locale: en
meta:
description: "Niche score 36/100 · $106K/yr market · 152K searches/yr · $44.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $106K/yr market · 152K searches/yr · $44.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Power Outage — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **power outage**
**Skip it**
Soft demand (-9.0% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 20Conversion 20Competition 31Returns 44Price range 50Avg price 95Brand share 64Review moat 24Quality gap 33
**Avg price**
**Incredible****$44.24**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$20.69–$180.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$106K**
$106K/yr · 152K searches
**Review moat**
**Bad****6,739.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, power outage is a $106K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **power outage market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$111K–$133K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**28%**
- GE36% - Emergency Zone10% - FosPower8% - Neporal6% - DEBAOBULB6% - Energizer6%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -9.0% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 9.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/power-outage/trend)
## **Top power outage search terms**
- **battery powered**28K/yr+18.9%0.0% conv. - **power outage kit**26K/yr+18.8%0.9% conv. - **power outage**49K/yr-46.7%0.4% conv. - **ge led battery backup light bulb**10K/yr+89.4%3.0% conv. - **ge battery backup light bulb**4K/yr-13.8%4.6% conv. - **ge rechargeable light bulb**3K/yr-34.4%5.2% conv. - **power outage essentials for home**7K/yr-37.3%0.0% conv. - **power outage essentials winter**11K/yr-94.7%0.0% conv. - **power outage essentials for winter**15K/yr-99.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/power-outage/search-terms)
## **Top power outage products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$42K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GE LED+ Battery Backup Emergency Light Bulbs A21 3 Colors 2 Pack**GE**$29.50**4.5★344 rev](https://www.amazon.com/dp/B0DM2MZR3Z) [2**Emergency Zone Power Outage Emergency Kit - Premium | Power Outage Essentials w/Emergency Light for Hurricane Prep Tornado Emergency Kit Etc | Power-Loss Ready Emergency Supplies for The Dark**Emergency Zone**$89.88**4.7★67 rev](https://www.amazon.com/dp/B07WGJ8V8T) [3**FosPower NOAA Emergency Weather Radio A1 7400mWh Portable Power Bank AM/FM USB/Solar/Hand Crank Charging Battery Operated SOS Alarm & Flashlight for Indoor/Outdoor Emergency - Orange**FosPower**$29.16**4.6★37,731 rev](https://www.amazon.com/dp/B07FKYHTWP) [4**Neporal A19 Rechargeable Light Bulbs Emergency Light Bulb for Power Outages Led Bulb 60 Watt Equiv. Self-Charging Light Bulb 1200mAh Battery Backup Light Bulbs for Daily Emergency Use (Daylight)**Neporal**$23.06**4.5★2,157 rev](https://www.amazon.com/dp/B09B3HJJ9G) [5**Lichamp LED Camping Lantern 4 Pack Battery Powered Flashlight for Power Outages Portable Collapsible Hanging Light Essential for Home Outdoor Emergency Lamp Survival Kit Gear for Hurricane Gray**Lichamp**$23.16**4.7★10,727 rev](https://www.amazon.com/dp/B08WWX5GTZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Energizer WeatheReady Power Outage Kit with 2-in-1 LED Flashlight Lantern LED Headlamp IPX4 Water-Resistant Backup AA + AAA Batteries Storage Case Hurricane Preparedness Items**Energizer**$20.69**69 rev1y ago](https://www.amazon.com/dp/B0DTBXG6Y7) [**GE LED+ Battery Backup Emergency Light Bulbs A21 3 Colors 2 Pack**GE**$29.50**344 rev1y ago](https://www.amazon.com/dp/B0DM2MZR3Z) [**Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness**Energizer**$20.91**11,442 rev1y ago](https://www.amazon.com/dp/B0DM9SJGBH) [**ROSSEX 4 in 1 Emergency Lights for Home Power Failure 3 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items**ROSSEX**$21.01**1,000 rev1y ago](https://www.amazon.com/dp/B0DJPBC9V8) [**DEBAOBULB 4 Pack Rechargeable Emergency Light Bulbs Battery Powered LED Light Bulb 6000K Daylight E26 120 Volt 9W 60W Equivalent with 1200mAh for Home Power Outage Camping Hurricane**DEBAOBULB**$23.27**3,679 rev2y ago](https://www.amazon.com/dp/B0CZNMD1M6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness**Energizer**$20.91**4.7★**▲ 328%**](https://www.amazon.com/dp/B0DM9SJGBH) [**DEBAOBULB 4 Pack Rechargeable Emergency Light Bulbs Battery Powered LED Light Bulb 6000K Daylight E26 120 Volt 9W 60W Equivalent with 1200mAh for Home Power Outage Camping Hurricane**DEBAOBULB**$23.27**4.6★**▲ 274%**](https://www.amazon.com/dp/B0CZNMD1M6) [**HOWEASY Portable Power Station 120W(240W Peak) Solar Generator 88Wh Lithium Battery Power with 110V AC Outlet/DC/USB/LED Light for Outdoor Camping Trip Hunting Emergency(Solar Panel Optional)**HOWEASY**$62.12**4.3★**▲ 83%**](https://www.amazon.com/dp/B09YLWLFLF) [**Neporal A19 Rechargeable Light Bulbs Emergency Light Bulb for Power Outages Led Bulb 60 Watt Equiv. Self-Charging Light Bulb 1200mAh Battery Backup Light Bulbs for Daily Emergency Use (Daylight)**Neporal**$23.06**4.5★**▲ 57%**](https://www.amazon.com/dp/B09B3HJJ9G) [**Abpir318 PCS Emergency Survival Kit Survival Gear and Equipment First Aid Kit Med Supplies for Vehicles Travel Car Camping Hiking Disaster Preparedness Gifts for Christmas Birthday Him Men**Abpir**$31.82**4.6★**▲ 41%**](https://www.amazon.com/dp/B0CCNMRYJP)
**~~View all trending →~~**
## **What buyers say about power outage**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**21%
*“Great lights”*
**Charging**12%
*“Charges fast”*
**Quality-Overall**9%
*“Excellent Product”*
**Value For Money**8%
*“GREAT VALUE”*
**Ease Of Use**7%
*“Easy to operate”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Portability**5%
*“Portable Power Station”*
**Battery Life**3%
*“Long battery life”*
**Weight Light**2%
*“The weight is perfect”*
**Size-Overall**2%
*“Good size”*
### **What buyers complain about **
**Charging**23%
*“Will Not Charge”*
**Functionality-Overall**8%
*“Doesnt work”*
**Brightness/Shine/Glow**8%
*“Not bright enough”*
**Durability**7%
*“Break easy”*
**Quality-Overall**6%
*“Low quality”*
**Battery Life**6%
*“very low battery life”*
**Size-Overall**6%
*“Super small”*
**Value For Money**3%
*“Not worth the price”*
**Advertised Vs Actual Product**2%
*“Incorrect description”*
**Strength**2%
*“Very fragile”*
### **Top return reasons **
**Charging**26%
**Size-Overall**14%
**Functionality-Overall**9%
**Brightness/Shine/Glow**8%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Battery Life**5%
**Defective Material/Parts**4%
**Bulb Flicker/Dimming/Color**3%
**Quality-Overall**2%
## **Common questions**
- **Is power outage profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 16 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the power outage niche?**
- 14 brands and 21 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in power outage?**
- Top complaints mined from reviews: Charging, Functionality-Overall, Brightness/Shine/Glow. The return rate is 3.5%.
- **When does demand for power outage peak?**
- Demand peaks in Jan; the busiest month runs 9.3× the quietest.
- **What does it cost to enter the power outage niche?**
- Listings span $20.69–$180.31; the average listing price is $44.24 (sweet spot $15–$100). The average incumbent carries 6,740 reviews — the moat a new listing must climb.
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