---
title: "Power Failure Night Light — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/power-failure-night-light"
last_updated: "2026-08-08T18:31:11.520Z"
locale: en
meta:
description: "Niche score 43/100 · $61K/yr market · 92K searches/yr · $23.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $61K/yr market · 92K searches/yr · $23.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Power Failure Night Light — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **power failure night light**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 29Conversion 36Competition 49Returns 82Price range 83Avg price 95Brand share 33Review moat 25Quality gap 37
**Avg price**
**Incredible****$23.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.65–$49.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,816.81**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$61K**
$61K/yr · 92K searches
According to Flapen's Amazon United States niche tracking, power failure night light is a $61K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **power failure night light market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$117K–$140K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#642**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**10%**
- GE25% - ROSSEX23% - Energizer19% - Camelion12% - Enhon6% - Wennyn5% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/power-failure-night-light/trend)
## **Top power failure night light search terms**
- **power failure night light**31K/yr+7.3%2.2% conv. - **power outage night light**9K/yr+64.6%2.3% conv. - **emergency night lights for power failure**12K/yr-27.2%3.3% conv. - **emergency night light**8K/yr+0.6%3.3% conv. - **emergency night lights plug into wall**5K/yr+46.7%2.6% conv. - **night light flashlight**6K/yr+31.0%3.1% conv. - **night light flashlight combo**8K/yr-27.3%4.2% conv. - **nightlight flashlight**5K/yr-16.2%2.6% conv. - **flashlight nightlight plug in**4K/yr-10.3%3.1% conv. - **night light flashlight plug into wall**4K/yr-30.9%5.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/power-failure-night-light/search-terms)
## **Top power failure night light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ROSSEX 4 in 1 Emergency Lights for Home Power Failure 3 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items**ROSSEX**$21.01**4.5★1,000 rev](https://www.amazon.com/dp/B0DJPBC9V8) [2**GE Plug in Power Failure Night Light with Dusk to Dawn Sensor 2 Pack**GE**$16.56**4.5★2,886 rev](https://www.amazon.com/dp/B07ZZNVKKV) [3**Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness**Energizer**$20.91**4.7★11,442 rev](https://www.amazon.com/dp/B0DM9SJGBH) [4**Camelion Power Failure Night Light Flashlight Motion Sensing 3-Pack**Camelion**$32.69**4.6★363 rev](https://www.amazon.com/dp/B0D5SRFYHB) [5**GE 3-in-1 LED Power Failure Nighlight Emergency Flashlight Soft White Night Light Plug Into Wall Rechargeable Dusk to Dawn Auto On/Off Hurricane Storm Tornado 11281**GE**$11.35**4.6★1,124 rev](https://www.amazon.com/dp/B002HEU9IK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BZHKU 4 in 1 LED Emergency Lightswith Motion Sensor & Dusk to Dawn Sensor Night Light for Home Power FailureRechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage**BZHKU**$19.37**29 rev2mo ago](https://www.amazon.com/dp/B0GWJQ8VTD) [**ROSSEX 4 in 1 Emergency Lights for Home Power Failure 4 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items**ROSSEX**$27.36**247 rev1y ago](https://www.amazon.com/dp/B0F6NGM1QZ) [**ROSSEX 4 in 1 Emergency Lights for Home Power Failure 1 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items**ROSSEX**$9.45**1,000 rev1y ago](https://www.amazon.com/dp/B0DS4KCY8T) [**Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness**Energizer**$20.91**11,442 rev1y ago](https://www.amazon.com/dp/B0DM9SJGBH) [**ROSSEX 4 in 1 Emergency Lights for Home Power Failure 3 Pcs Rechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage Night Light Flashlight for Hurricane Preparedness Items**ROSSEX**$21.01**1,000 rev1y ago](https://www.amazon.com/dp/B0DJPBC9V8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BZHKU 4 in 1 LED Emergency Lightswith Motion Sensor & Dusk to Dawn Sensor Night Light for Home Power FailureRechargeable LED Flashlight Plug in Wall Automatic Turn-On Power Outage**BZHKU**$19.37**4.6★**▲ 388%**](https://www.amazon.com/dp/B0GWJQ8VTD) [**BZHKU Plug-in LED Night Light Rechargeable Emergency Flashlight 2 Pack**BZHKU**$24.37**4.3★**▲ 157%**](https://www.amazon.com/dp/B0FS71R371) [**GE 3-in-1 LED Power Failure Nighlight Emergency Flashlight Soft White Night Light Plug Into Wall Rechargeable Dusk to Dawn Auto On/Off Hurricane Storm Tornado 11281**GE**$11.35**4.6★**▲ 122%**](https://www.amazon.com/dp/B002HEU9IK) [**Energizer Auto-On LED Flashlights Rechargeable (3-Pack) for Home Power Failure Plug in LED Flashlight for Power Outage Night Light Hurricane Preparedness**Energizer**$20.91**4.7★**▲ 94%**](https://www.amazon.com/dp/B0DM9SJGBH) [**Camelion 3-in-1 Power Outage Night Light Motion Sensor 6-Pack**Camelion**$44.15**4.4★**▲ 73%**](https://www.amazon.com/dp/B0DD519XNR)
**~~View all trending →~~**
## **What buyers say about power failure night light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**43%
*“Bright Light”*
**Quality-Overall**10%
*“Very good build quality”*
**Advertised Vs Actual Product**6%
*“As described”*
**Night Vision**6%
*“Great night light good quality”*
**Value For Money**6%
*“Excellent value”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**2%
*“Works well, and still lasting”*
**Motion Detection**2%
*“Motion sensor is effective”*
**Functionality-Overall**2%
*“Works great”*
**Charging**2%
*“Always charged as they stay plugged in”*
### **What buyers complain about **
**Brightness/Shine/Glow**29%
*“Not bright”*
**Durability**9%
*“dead after two weeks”*
**Quality-Overall**7%
*“Low quality”*
**Functionality-Overall**7%
*“One light in our set did not work”*
**Size-Overall**5%
*“many of them just seem not to fit into the plug outlet correctly”*
**Motion Detection**3%
*“are not motion sensors”*
**Advertised Vs Actual Product**3%
*“It angers me that we get this kind of false advertising”*
**Defective Material/Parts**3%
*“Of the two that dont work”*
**Battery Life**3%
*“Battery dies in 2 weeks”*
**Value For Money**2%
*“they're way too expensive for what they are”*
### **Top return reasons **
**Brightness/Shine/Glow**41%
**Advertised Vs Actual Product**11%
**Functionality-Overall**9%
**Size-Overall**9%
**Color**6%
**Defective Material/Parts**4%
**Motion Detection**3%
**Bulb Flicker/Dimming/Color**3%
**Value For Money**3%
**Charging**2%
## **Common questions**
- **Is power failure night light profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the power failure night light niche?**
- 12 brands and 47 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in power failure night light?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Quality-Overall. The return rate is 1.6%.
- **When does demand for power failure night light peak?**
- Demand peaks in Jan–Oct; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the power failure night light niche?**
- Listings span $8.65–$49.60; the average listing price is $23.37 (sweet spot $15–$100). The average incumbent carries 4,817 reviews — the moat a new listing must climb.
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